Operations & Merchandising, Food Hall

▪ Manage Chilled & Frozen, Non-Halal & Ready-To-Eat department to achieve sales, gross margin against agreed KPI’s.▪ Monitor inventory in line with KPI and make exit plan if required.▪ Ensure to match market trends by actively bringing in new products.▪ Work closely with marketing & suppliers to support & promote the new product development.▪ Work with suppliers, including price negotiation, trading terms and planning fair/event.▪ Manage promotions (monthly/festive promotions) to drive sales and margin KPI’s.▪ Monitor competitors’ activities and observing trends to achieve market knowledge at all times.▪ Work with various departments such operation, marketing, IT and finance to achieve objectives.Achievement:✓ Proven record of managing a business portfolio with more than 90 suppliers & 4000+ SKUs.✓ Handling over all purchasing functions across 21 outlets, controlling an annual volume of RM33M+.✓ Successfully increased Star Grocer & Whole Foods department sales by +21.5% & +13.6% (vs 2022) respectively.✓ Successfully rolled out non-halal department for 3 outlets in terms of merchandise planning & price negotiation.✓ Successfully launched 1st Star Market with wholesale concept, in charge of overall concept, merchandise planning, and pricing strategy.✓ Successfully launched 1st Star Grocer with café in KSL Esplanade Mall, in charge of overall café concept, merchandise planning, equipment&non-trade buying & new/seasonal menu planning.✓ Work closely with marketing team to work & enhance on the advertising of the café concept (above-the-line & below-the-line).✓ Successfully closed 1/3 of the suppliers with annual trading terms from zero trading terms at the beginning.

▪ Manage the execution of proprietary brand campaigns.▪ Coordinating and monitoring promotional campaigns with consumer activities / events.▪ Provide creative thought leadership around the creation and rollout of monthly / seasonal A&P.▪ Preparing and monitoring online and in-store marketing campaigns.▪ Monitoring the division’s budget and expenditure as per pre-determined.▪ Creation and publication of all A&P / PB material in line with pre-agreed plans.▪ Work closely with cross-functional teams to ensure Merchandising and Operations objectives are comprehensively supported by the seasonal retail marketing plans.▪ Monitor and report on effectiveness of A&P / PB initiatives by defining and implementing KPI metrics to collect accurate qualitative and quantitative ROI.▪ To guide and monitor the team from campaign planning to execution and review that is aligned to timeline and budget. Achievement:✓ Managing over majority of the monthly promotional across 2,300 branches, with a monthly promotional sales of RM8M+.✓ 7HERO for the month of Oct 2021✓ Syncing all the on-going promotions with My7E app to maximize exposure and promoting My7E to existing offline customers’ base.✓ Key campaigns: 7Cafe by 7-Eleven, 7-Eleven Day 2021: Fun-Taste-Tic, MLP Pokemon Plates 2.0, Pepsi X Blackpink, My7E apps, New POSM conceptualization, Jom Pay Bills & Win Big Contest, etc.

▪ Manage stationery department in mentioned segments to achieve sales, gross margin against agreed KPI’s.▪ Monitor inventory in line with KPI.▪ Product development of private labels and new product listing.▪ Work with suppliers, including price negotiation, trading terms and distribution of merchandise.▪ Manage promotions (monthly/festive promotion) to achieve sales and margin KPI’s.▪ Monitor competitors’ activities and observing trends in stationery to achieve market knowledge at all times.▪ Work with various departments such as supply chain, IT, marketing, HR, Legal and Finance to achieve objectives.▪ Work with store operations on visual merchandising and sales management.Achievement:✓ Proven record of managing a business portfolio with more than 30 suppliers & 9000+ SKUs.✓ Handling over all purchasing functions across 22 branches, controlling an annual volume of RM15M+.✓ Able to do detailed analysis by analyzing sales performance and make action plan accordingly to reduce losses and maximize profitability.

▪ Manage and sourcing primarily for CapitaStar app as well as assist in other projects such as HSBC Privileges Porgramme and Digi Rewards Programme.▪ Develop and maintain strategic partnerships with external parties/merchants for the purpose of creating value and positive experiences for members.▪ Plan, propose and negotiate privileges to achieve Project's target segment, increasing brand recognition and in accordance with the Client's marketing strategy.▪ Meet Project expectations and targets.▪ Manage all documentation follow-ups with merchants.Achievement:✓ Proven record of achieving target more than what supposed to deliver for both normal & festive offers.✓ Managed to close CapitaStar Programme with more than 50 e-deals per quarter.✓ Proven record of cross-selling other projects such as Digi, MasterCard & Banking Programme by maintaining good relationship with business partners.