• Supporting the delivery of CRM campaigns across multiple channels and touchpoints. • Leveraging Bank and Tesco group data to provide personalised customer communications.• End-to-end campaign planning and delivery across all direct to customer channels via a marketing communications platform (email, direct mail, APP & targeted social channels).• Creation of campaign briefing packs including project plan, critical path, communications brief, creative brief, data brief and analysis brief.• Supporting the design and development of our new suite of lifecycle communications across multiple channels and touchpoints utilising triggered communications.• Delivering a comprehensive test and learn programme.• Briefing internal teams and external creative agencies ensuring that all communications are on brand and meet the campaign objectives.• Multiple source data analysis and evaluation of campaign performance providing recommendations for improvements.• Sign off creative artwork in line with agreed guidelines and governance.• Working closely with other wider marketing teams ensuring that all channels are aligned and that customers have a seamless customer journey.• Building strong relationships with our commercial teams gathering requirements for future campaigns and programmes.• Driving forward the level of tailored and personalised communications.• Working closely with Tesco Group to deliver joined up customer CRM plans.• Contributing towards a team nomination at the 2023 DMA Awards.• Financial services industry FCA and PRA regulation training.

In my current role, my duties consist of:- Delivering effective digital and offline marketing plans to promote the course portfolio, services and facilities to support student recruitment and income generation targets. - Planning, developing and managing integrated marketing recruitment plans- Campaign briefing including setting objectives, allocating budgets and media choices. - Conducting market research including monitoring competitor activity, audience profiling, Google Analytics, surveys, and focus groups. - Practicing digital marketing activities such as search engine optimisation (SEO), Google Adwords, social media advertising and email marketing (Mailchimp).- Creation of website using content management systems (Sharepoint & Wordpress).- Creation of social media content using videos, animations, photos, and posts using Adobe Creative Cloud.- Creating engaging campaign messages and creative concepts that can be implemented across a range of media and channels. - Using clear, consistent and engaging copywriting and content development for marketing material and digital communications in line with tone of voice guidelines. - Creating and coordinating marketing collateral including prospectuses, professional documents, and leaflets.- Assisting in coordinating events such as open days. - Evaluating marketing activities against key performance indicators to ensure targets are met. - Budget tracking for marketing spend, demonstrating and justifying its effectiveness.- Acting as a brand guardian, ensuring the brand is implemented consistently and effectively across all platforms. - Coordinate photography and video marketing content for use in marketing and digital communications. - Developing and maintaining student inquiry databases, controlling data segmentation and planning effective CRM (Microsoft Dynamics) activities to drive recruitment and retention.

- Manage a team of members skilled in both marketing and design disciplined.- To promote the college, its courses, services and facilities to the target market.- Overseeing launch and implementation of the new college website- Manage planning and allocate resources for projects.- Build awareness and communicate the brand with the target audiences- Develop annual and monthly project plans for Heads of Centres, International, Business, Commercial and Student Services.- Develop a research plan to understand the target market’s perception, understanding and awareness of the college brand, services and facilities.- Manage the overall development and production of marketing material.- Produce regular reports on the effectiveness of marketing activity and return on investment.- Lead and manage the planning and delivery of team activities and services with effective servicemanagement.- Ensure that all data on performance and progress is accessed, prepared, interpreted and communicated.- Ensure that performance indicators and outcomes are accurately and comprehensively evaluated andcompared with best practice within the College, within the college sector and more widely wherever appropriate.- Lead on team health and safety requirements.- Establish and build the internal, local, regional and national reputation of the team for the quality and impact of its activities.- Assist with reporting on budget expenditure, demonstrating cost control and the ability to deliver more with less.- Lead and participate in relevant College and inter-agency projects and initiatives.- Ensure, through effective skills analysis, recruitment, workforce planning and continuing professional, development, that the department has the staff competencies and adaptive capacity to respond to challenges and realise opportunities.

In this role, my duties consisted of:- Facilitating and delivering local retail marketing support across Tiso, Alpine Bikes and Blues the Ski Shop. - Creating, implementing and monitoring social media content across the group. - Delivering tangible plans that leverage and harness social media to a commercial advantage through brand profile enhancement, active user engagement and integration and support of the overall marketing communication strategy. - Planning and assisting with the delivery of retail store events such as cardholder events, lectures and kit talks. - Ensuring that all store marketing output is within brand guidelines to present a clear and consistent message. - Guiding store management teams on local marketing best practice and setting goals, measuring and reviewing results. - Communicating key national and local marketing messages to stores. Working within agreed budgets and monitoring the local store marketing budgets. - Creating concise creative briefs for the design team. - Coordinating the distribution of promotional materials. - Working alongside colleagues within other internal departments, external agencies and third parties.-Ad Hoc support of the wider marketing focus.- Helping coordinate and create media for website and social media content such as videos, animations and photos.- Analysing Google Analytics to monitor shopping paths and conversions on the website.

This role involves, communicating, coordinating and coaching a team of cashiers in order to reach targets for customer serving throughput. Delivering training to team members, managing breaks and managing the amount of resources needed for the store to function. I had the task of overseeing the shop’s waste targets, monitoring and improving processes in order to reach these.

This role involved interacting with customers in regards to sales, refunds and exchanges, follow company guidelines while fulfilling the needs of the customer. My hard work and determination was recognised which led to my promotion to Team Support in April 2013.

In this role the main task was to help develop a new online resource for the charity’s users. Other tasks included helping in the development of marketing materials and participating in the events held. Other duties included management of the company’s social media feeds in order to promote the events held as well as interacting with users. Within my internship I had the chance to create surveys, collect the data from participants and then analyse the results in order to suggest improvements to later company events and operations.

I was able to assist this company through a contact met from my internship at Youth Theatre of Arts Scotland. In this role my duties were to help capture feedback from participants of the company’s various shows around Edinburgh and Perth. This was done through the use of face to face interaction with customers capturing data through surveys.