Steven Maraschiello Email & Phone Number

Philadelphia, Pa, Us

In a division-level role reporting to the VP & GM of Ametek’s Aerospace & Defense Division, I led various strategic marketing initiatives to reduce costs and drive organic growth. This included implementing digital marketing best practices, spearheading marketing plans and B2B strategies for five business units, collaborating with corporate IT to digitize manual processes, and consolidating three Salesforce.com accounts for improved division-level reporting. I also established a digital marketing team in both the US and India, enhanced lead generation processes, and orchestrated integrated marketing campaigns in collaboration with business unit sales and marketing managers. My responsibilities extended to conducting market research and competitive analysis to inform future digital roadmap initiatives, as well as participating in the Corporate Marketing Council team, which aimed to develop a framework for comprehensive marketing data analytics reporting across Ametek's decentralized organization.

Lansdale, Pa

I was responsible for implementing and managing Johnson Controls Fire Suppression's digital engagement strategy, which encompassed various tactics such as email marketing and automation, website strategy and development, new product launch micro-sites, PPC, SEO, SEM, and social media. I collaborated closely with agency partners and internal marketing teams to develop & launch global marketing campaigns. Additionally, I played a vital role as a member of the Brand Migration team, contributing to the development and execution of corporate and product brand websites. I also utilized Google's data analytics to create on-demand dashboards for tracking campaign performance against specific marketing KPIs and provided strategic recommendations while managing campaign budgets. Furthermore, I implemented Social Studio for efficient social media management and assumed a pivotal role on a cross-functional global team tasked with ensuring compliance with EU GDPR regulations for Fire Suppression websites and lead generation processes.

I spearheaded the implementation of their online sales channel through the successful launch of an e-commerce store, achieving annual sales exceeding $150,000 in the first year. My responsibilities encompassed not only the initial setup but also the ongoing management and maintenance of the store, along with executing all marketing efforts aimed at promoting it and boosting sales. I also drove cost savings of $20,000 per year by implementing Act-On Software, a marketing automation platform, to streamline manual follow-up processes. Furthermore, I designed and implemented lead scoring rules that empowered our sales teams to pinpoint high-potential prospects. As the primary owner of all lead generation and marketing activities, I managed diverse strategies including telemarketing, microsites, landing pages, digital content development, and PPC campaigns. To monitor campaign performance, I introduced event and conversion tracking within Google Analytics to track effectiveness. Alongside this, I contributed to a cross-functional team focused on developing a SaaS platform for exterior contractors and I took charge of the end-to-end production process for Benjamin Obdyke branded videos.

• Promoted in June 2011• Strategic lead for The College’s yearly marketing/advertising initiatives• Developed a successful, large-scale CRM and email marketing program• Directed all RFP efforts for SEO, web development and email marketing vendors• Developed custom online re-engagement campaigns for State Farm, Northwestern Mutual, Merrill Lynch and Met Life• Project owner for consumer facing websites• Increased productivity by overhauling project management systems• Manage a team of 5 creative marketing professionals• Primary point of contact for internal and external clients• Extraordinary experience in fast-paced environments

• Consistently drove enrollments through creative email marketing campaigns• Generated qualified leads through websites, landing pages and pay-per-click ads• Managed temps and support staff during times of high volume• Synchronized Salesforce.com with marketing campaigns for lead tracking and management• Developed ROI metrics through implementation of tracking codes• Utilized analytical data to optimize websites for higher search rankings• Tracked pay-per-click conversion rates through Google AdWords and Analytics

• Promoted in December 2006• Expanded product offerings through development of Blazeletter, a premier email marketing service• Managed teams responsible for monthly HTML newsletters and CRM campaigns• Instrumental for the success of LavaContent, a streaming video service• Provided training and support for client managed campaigns

• Designed rich media websites powered by content management systems• Managed part-time employees and design interns• Animated and produced motion graphics• Created editorial graphics, banners and promotions on Aroundphilly.com

Bs, Digital Design

Advanced Actionscript

While working at AYC Media I took an advanced ActionScript class in the evenings to get a better understanding of the language.

Foundations Of Web Design