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A commercially focused Head of Sales, Business Development & Commercial Marketing with a demonstrated history of delivering strong revenue results in the Aviation, Leisure & Travel industries. Skilled in Negotiation, New Business Sourcing, Revenue Generation, Marketing (on and off line), Branding external PR and Marketing Strategy.
Caledonian Sleeper
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Head Of Sales Development And Marketing (Leadership Board Member)Caledonian SleeperUnited Kingdom
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Head Of Sales Development & Marketing (Leadership Board Member)Caledonian Sleeper Jan 2022 - PresentInverness, Highland, GbResponsible for setting and delivering revenue against the sales and marketing strategy for the only Sleeper train linking Scotland and England. Includes B2C marketing, external PR, strategic partner marketing as well as B2B Account Management and commercial revenue generation.The role is also part of the Leadership Team responsible for the strategic direction and management of the business -
Group Head Of Aviation Business Development & Marketing - Aberdeen, Glasgow & Southampton AirportsAgs Airports Sep 2018 - Jan 2022Paisley, Renfrewshire, GbA Group role with responsibility for airline route business development driving aeronautical revenue generation across Aberdeen, Glasgow & Southampton Airports. In addition I was responsible for both Airport (B2C & B2B) and destination marketing. Responsible for - Marketing each airport’s route network in the local catchment - Planning & implementation of joint marketing campaigns with airlines such as easyJet, Lufthansa, KLM, Delta, Virgin & Emirates in both UK and overseas - Developing relationships and marketing the airport/city to attract new airlines and additional routes from existing carriers - Relationship between the Airports and Commercial Partners - Working with the internal Airport Retail Team & Parking teams to leverage increased revenue- Responsible for maintaining and developing the Airports’ individual brand identity -
Head Of Airline Marketing & Business DevelopmentGlasgow Airport Jun 2016 - Sep 2018Paisley, Scotland, GbResponsible for marketing with airline and tour operator partners at Glasgow AirportResponsible for transatlantic & Asian business development at Glasgow AirportResponsible for airline business and marketing development at Southampton Airport -
Commercial Marketing & Customer Insight ManagerGlasgow Airport 2012 - May 2016Paisley, Scotland, GbResponsible for all cross airport commercial marketing activity to generate revenue from the main business streams - Airport car parks and lounges - Airport catering - Airport retail shops including World Duty Free and specialist outlets - Also responsible for airline and tour operator marketing campaigns to drive passenger numbers - Lead the process to develop a new Glasgow Airport brand and its subsequent roll out and ongoing custody of the brand guidelinesAdditional responsibility added was to manage the Airport’s research team and ensure monthly research quotas are achieved to generate quarterly commercial market research findings to help drive the airport’s commercial strategy
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Commercial Marketing ManagerGlasgow Airport Jan 2011 - Oct 2012Paisley, Scotland, GbResponsible for all cross airport commercial marketing activity to generate revenue from the main business streams - Airport car parks and lounges - Airport catering - Airport retail shops including World Duty Free and specialist outlets - Also responsible for airline and tour operator marketing campaigns to drive passenger numbers - Lead the process to develop a new Glasgow Airport brand and its subsequent roll out and ongoing custody of the brand guidelines
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Marketing ManagerChardon Hotels Dec 2006 - Jan 2011Glasgow, Scotland, Gb -
Marketing ExecutiveDirect Holidays Ltd Apr 2000 - Dec 2006
Steven Marshall Skills
Steven Marshall Education Details
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University Of StrathclydeJoint Degree In Marketing & Tourism
Frequently Asked Questions about Steven Marshall
What company does Steven Marshall work for?
Steven Marshall works for Caledonian Sleeper
What is Steven Marshall's role at the current company?
Steven Marshall's current role is Head of Sales Development and Marketing (Leadership Board Member).
What is Steven Marshall's email address?
Steven Marshall's email address is st****@****ort.com
What is Steven Marshall's direct phone number?
Steven Marshall's direct phone number is +4484448*****
What schools did Steven Marshall attend?
Steven Marshall attended University Of Strathclyde.
What skills is Steven Marshall known for?
Steven Marshall has skills like Airlines, Marketing, Tourism, Airports, Digital Marketing, New Business Development, Partnership Marketing, Customer Insight, Travel Management, Account Management, E Commerce, Campaign Management.
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