• Created a branded Shopify ecommerce site that generated over $5k in the first month.• Strategized and developed a content marketing strategy to increase organic traffic by 30%within six months.• Managed over 15k product landing pages and optimized core content including titles,descriptions, images, features, and specifications.• Merchandised products to continue increasing AOV and time on site.• Optimized website content and user experience to improve conversion rates, whilelowering bounce rate.• Utilized AI technology to craft engaging and informative blog content about brands andproducts, enhancing customer understanding and engagement.

• Grew product database from 20k to over 120k products. Developed and managed everyproduct landing page (PLP) including keyword research, pricing, images, merchandising,SDS/PDS, installation guides, and filters.• Increased Google Ads ROI 66.5% by creating new ad campaigns.• Managed 65,000 products in Google Merchant Center.• Oversaw successful website relaunch and increased website traffic by makingimprovements to user experience and site architecture.• Identified target audience, produced email lists, and crafted emails for marketingcampaigns, aligning with vendor guidelines.• Leveraged Google Analytics/GA4 and AB testing to monitor effectiveness of onlinemarketing strategies, website content, and user experience to increase conversion rate.• Collaborated with upper management to define and track KPIs to measure theeffectiveness of ecommerce strategies and optimize the roadmap continuously.

• Managed databases of over 60,000 products for multiple websites and ecommerce platforms. This includes SEO friendly titles, descriptions, product taxonomy, images, and pricing.• Merchandised products across multiple sites to ensure products appeared in strategic manner based off best sellers, player/team popularity, and profitability.• Partnered closely with marketing and production departments to create an integrated marketing and promotional campaign calendar to sell-through slow moving products, increase sales, and drive customer loyalty.• Developed a training program used to onboard ecommerce specialists.

• Assist customers in finding the right product for them and answer any questions they have about our products.• Unload the truck and stock the store.

• Managed team of three to five daily by ensuring all closing sanitation and maintenance protocols were met, sales and revenue reconciliation, as well as security of premises.• Ensured proper customer service, compliance with state and federal food handling statutes, and compliance with site regulations.