Magic Hand Car Wash is Australia's largest chain of car wash franchised businesses. As their Principal Business Analyst, Steve was responsible for the design, development and implementation of over 40 projects over a 3 year period. Steve worked closely with the CEO of this business, and was key to their success, allowing them to grow from 13 to 38 sites during this time. • Work across all aspects of the business; analyse as-is, recommend to-be, documented and deployed all new initiatives• Work with franchise owners to develop long term success strategiesKey Projects• Design and project management of their Point of Sale and Production Management Software.• Analyse, develop and implement systems and internal processes for multi-site retail clients• Analysis of all aspects of the commercial foundations of the franchisee business• Design and deployment of internal CRM system• Deployment of data integration between CRM & Smart Phone• Design and implementation of the email and website• Full ROI reporting on all advertising campaigns• Design and deployment of 12 month marketing program• Analyse information management requirements for the franchise business, including an SMS Alert system, ensuring franchise owners were alerted to new content placed in the on-line CMS, ensuring they read it in the required timeframe. Steve was responsible for the commercialisation of this system.• Analysis of all aspects of the commercial foundations of the franchisee business

As the sole director of Softsell, we acted as a Value Added Reseller for the worlds most popular Point of Sale system for Hair & Beauty salons, Shortcuts (www.shortcuts.com.au).For the first 5 years Softsell was the largest reseller of Shortcuts worldwide, until Shortcuts expanded into the US & UK markets. We had 1400 clients and sales reached in excess of $3m. Our team of 14 included 7 BDM's located in each state of Australia.Our success lied in the strength of our business and sales systems. The busier we got the more efficient we were.