Responsible for Amazon and D2C sales channels with full autonomy of the multi-channel Digital P&L across UK & Europe.- Lead the D2C team to deliver record return on ad spend (ROAS) across multiple brands and propositions.- Enabled the business to deliver one central trading calendar, allowing alignment of multiple stakeholder and category plans.- Owned and managed the Amazon Vendor and Seller Accounts, improving channel margins by defining new ways of working. - Full P&L responsibility including Amazon Marketing Services and Digital Marketing budget of over £0.8M.- Delivered Amazon joint business plan for both UK and EU to ensure optimal commercial agreement is in place to hit company growth and profitability.- Enabled Shopify replatform to deliver > £80K of annual savings to the business.

At the forefront of the digital charge, I lead and managed an incredible team of online traders, merchandisers, content managers and data specialists. Delivering record breaking trading figures through development and delivery of a robust trading plan in line with business objectives.

Leading the online trading, digital content and merchandising strategy across cityplumbing.co.uk, bathrooms.com and eecityplumbing.co.uk.

Driving the trading performance of PlumbNation with responsibility for the category, data and pricing teams. Achieving YoY revenue growth in key product categories and contributing to total business unit profitability.

Proposing; defining and implementing the product category strategies for the Electrical commercial function, including the specific areas of ranging, brand proposition, supplier selection, pricing, trading margin and route to market.Establishing effective working relationships with the Electrical Regional Directors and Branch Sales teams to be able to successfully influence the commerciality of the businessConduct annual and ad hoc negotiations with the key suppliers baseManage relationships with key internal stakeholders including operations, supply chain, marketing & financeDeveloping the customer proposition by driving innovation and new products into the business to target the needs of the Electrical customer segmentsSupporting the day to day commercial requirements across the Electrical Implant branch network

Responsible for the continued development and improvement of the website in relation to key business objectives. This involved assessing the current trading platform, making suggestions for improvements and managing these through to completion alongside a team of developers and other stakeholders. Part of my role also included the redesign, development and improvement of other group websites such as Hirebase, Electricbase and Lintels. Duties & Responsibilities • Progress website KPI’s through improvement and innovation• Continually analyze the website and make developments where needed improving users overall experience of the website• Ensure all content is seasonally relevant and up to date• Define what our customer journey should be for different business areas• Assess competitors’ websites and associated content to highlight new opportunities• Refining the look and feel of the website and bringing it up to date, specifying technical changes where appropriate• Updating copy content whilst supporting marketing’s digital needs

Key Responsibilities:Own Google Analytics – interrogating data, reviewing KPI performance and reporting to ManagementConversion rate trends, across channels and devices – desktop and mobileMonitor and report on bounce rate across landing pages and site load timeIn depth understanding of Customer behaviour – device, peak order times, browsing behaviourProduct conversion rate and key category performance metricsJointly manage relationships with the supplier in regards to website activity and promotionsWorking alongside Commercial Director to ensure categories are merchandised to suit trading conditions, navigation reflects current focus and recommended products are kept up to dateManage the Promotional Calendar to ensure all promotions and campaigns are launched correctly across all platforms and track resultsOversee and own content, product and pricingReport to the business current performance and any issuesMonthly competitor activity benchmarkingMonitor key search termsInform buyers and Commercial Director on key themes and highly searched categories or products to maximise product sales opportunities

Responsible for contributing to the overall Knowhow target and performance of the store whilst also ensuring every customer receives exceptional levels of service. Duties • Maximizing store revenue by suggesting relevant services to customers’ needs• Handling customer complaints in a professional and resolute manner• Occasionally responsible for the development of in store demos• Responsible for the daily management of the till and cash movements in absence of senior members• Accountable for ensuring sales staff have the resources they need• Offering face to face advice to customers• Maintenance of in store facilities• Diagnosing customer’s technical problems and providing them with a resolution to match their needs

During my time at the University of Sunderland I was fortunately given the opportunity to participate in the SUNSIS scheme. Participating in this scheme allowed me to go into a local school and teach alongside a varied range of classroom teachers for three consecutive weeks. During this time, I was able to develop upon my key skills in communication, team working, time management and problem solving.