Steven Paulus

Steven Paulus Email and Phone Number

Director of Marketing @ Phoenix Lighting
Milwaukee, WI, US
Steven Paulus's Location
Greater Milwaukee, United States, United States
Steven Paulus's Contact Details
About Steven Paulus

Marketing Communications professional with expertise in marketing and product release campaign management, analytical reporting (website, SEO and SEM), marketing automation and CRM database management, content curation and distribution, demand generation, customer-facing event management and public relations.

Steven Paulus's Current Company Details
Phoenix Lighting

Phoenix Lighting

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Director of Marketing
Milwaukee, WI, US
Steven Paulus Work Experience Details
  • Phoenix Lighting
    Director Of Marketing
    Phoenix Lighting
    Milwaukee, Wi, Us
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  • Major League Baseball (Mlb)
    Mid Operator - Data Operations
    Major League Baseball (Mlb) Dec 2023 - Present
    New York, New York, Us
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  • Orion Energy Systems, Inc.
    Director Of Marketing And Communications
    Orion Energy Systems, Inc. Sep 2021 - Present
    Manitowoc, Wi, Us
    · Reporting to the CEO, responsibilities include the strategic development and oversight of all marketing activities including public relations, creative services, advertising, strategic relationships, product portfolio development, vertical segmentation, event, and online marketing. · Develop annual and long-term marketing plans for Orion in support of organizational strategy and objectives.· Collaborate closely with the entire executive and management team to drive Orion’s growth initiatives of $500 million over five years.· Responsible for editorial direction, design, production, and distribution of all Orion materials and brand management.· Establish and manage departmental budget, core KPIs, agency relationships and staff.· Responsible for demand generation program to create qualified leads through various marketing strategies.· Manage customer experience data, conduct market research including business, client, and competitive analysis, leading change efforts across the corporation in response to evolving trends.
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  • Tapco (Traffic & Parking Control Co.)
    Marketing Communications Manager
    Tapco (Traffic & Parking Control Co.) 2019 - Sep 2021
    Brown Deer, Wisconsin, Us
    - Responsible to the Director of Marketing for developing and implementing marketing plans, product releases and promotions companywide.- Lead cross-functional teams to develop marketing content throughout the buyer's journey such as catalogs, brochures and product specifications- Supervise Digital Marketing Specialist, Content Marketing Specialist, Marketing Event Specialist and Market Manager with oversight of inbound marketing program, website and PPC strategy, trade show coordination and target market development.- Manage Marketing Automation/CRM software, Hubspot and create actionable reports through Business Intelligent software, DOMO
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  • Tapco (Traffic & Parking Control Co.)
    Senior Market Manager
    Tapco (Traffic & Parking Control Co.) 2017 - 2019
    Brown Deer, Wisconsin, Us
    • Collaborate with engineering, product management and sales to manage the creation of highly targeted marketing campaigns, materials and product releases.• Establish analytics to develop, monitor, and adjust customer-specific promotions and merchandising opportunities with support from the relevant sales staff to meet and exceed account-specific sales targets.• Responsible for researching, recommending and guiding the development of TAPCO’s market capabilities and functionalities, including HubSpot and Tapconet.com.• Work with various groups within Marketing to develop and deploy vertical-specific customer and marketing communications, including the development and maintenance of the TAPCO MADE brand.• Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company. • Work with the TAPCO sales and service staff to prioritize and drive new content from installations and launches.• Train, manage and mentor the Content Marketing and Digital Marketing Specialists
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  • Tapco (Traffic & Parking Control Co.)
    Online Marketing Specialist
    Tapco (Traffic & Parking Control Co.) 2015 - 2017
    Brown Deer, Wisconsin, Us
    - Successfully on-boarded Hubspot within the company's technology stack.- Manage the day-to-day functions of Hubspot to maximize marketing efficiency - workflow automation, A/B testing, email and landing page creation.- Develop and continually define target personas, vertical markets and segmentation.- Create, monitor and analyze marketing content for each part of the buyer's journey to increase lead generation.- Oversee all marketing campaigns from development to deployment, and create actionable marketing/sales reports for continued optimization.- Manage SEO, keyword development and pay-per-click campaigns within Google Adwords and Google Analytics.- Work cohesively with Sales Management to integrate sales processes within Hubspot CRM and develop KPI reporting.
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  • Ari Network Services, Inc.
    Content Marketing Specialist
    Ari Network Services, Inc. 2015 - 2015
    Wilsonville, Oregon, Us
    - Create content for the company blog- Manage and curate webinar content and graphics to drive qualified leads to the sales staff- Oversee corporate social channels to promote offers and engagement- Update website content as needed
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  • Nielsen
    Field Service Representative
    Nielsen 2014 - 2015
    New York, Ny, Us
    - Manage market sample data within Northeast television market to acquire accurate data reporting.- Install and maintain Nielsen equipment to produce local television ratings.- Compile daily and weekly performance reports, update new company software, write expense reports and manage day-to-day functions at in-home office.- Troubleshoot any equipment problems that may occur in the home.- Provide excellent customer service to build relations within market sample to increase customer satisfaction and cooperation.
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  • Green Bay Packers
    Broadcast Coordinator - Spotter
    Green Bay Packers Aug 2009 - Jan 2012
    Green Bay, Wi, Us
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Steven Paulus Skills

Editing Broadcast Customer Service Public Speaking Social Media Radio Microsoft Office Time Management Powerpoint Storytelling Social Networking Event Planning Leadership Facebook Sports Creative Direction Sound Music

Steven Paulus Education Details

  • University Of Wisconsin-Green Bay
    University Of Wisconsin-Green Bay
    Communications - Electronic Media & Journalism Emphases; Business Administration Minor

Frequently Asked Questions about Steven Paulus

What company does Steven Paulus work for?

Steven Paulus works for Phoenix Lighting

What is Steven Paulus's role at the current company?

Steven Paulus's current role is Director of Marketing.

What is Steven Paulus's email address?

Steven Paulus's email address is st****@****net.com

What is Steven Paulus's direct phone number?

Steven Paulus's direct phone number is +141497*****

What schools did Steven Paulus attend?

Steven Paulus attended University Of Wisconsin-Green Bay.

What skills is Steven Paulus known for?

Steven Paulus has skills like Editing, Broadcast, Customer Service, Public Speaking, Social Media, Radio, Microsoft Office, Time Management, Powerpoint, Storytelling, Social Networking, Event Planning.

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