Steven Pearson

Steven Pearson Email and Phone Number

Chief Marketing Officer at Whyte & Mackay @ Whyte & Mackay
Steven Pearson's Location
Falkirk, Scotland, United Kingdom, United Kingdom
Steven Pearson's Contact Details

Steven Pearson work email

Steven Pearson personal email

n/a

Steven Pearson phone numbers

About Steven Pearson

An entrepreneurial senior marketing & commercial executive with the rare ability to bring clarity to complex situations, offer simple actionable direction & motivate teams to deliver commercial return across domestic & international markets. A natural innovator with creative flair and a proven track record of success in commercialising brand, category, channel & market opportunities. A strong “hands on” leader with excellent influencing, collaboration & communication skills at all levels; able to operate successfully in a variety of challenging environments.Key Skills: - Business & brand development - Thought leadership & commercial planning - Financial & commercial acumen - Integrated brand marketing leadership - Delivering major change & projects - Turning insights into business return - Building & leading multi-functional teams- Relationship & customer management - Commercial proposition development- Breakthrough strategic thinking

Steven Pearson's Current Company Details
Whyte & Mackay

Whyte & Mackay

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Chief Marketing Officer at Whyte & Mackay
Steven Pearson Work Experience Details
  • Whyte & Mackay
    Chief Marketing Officer
    Whyte & Mackay Mar 2023 - Present
    Gb
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  • Whyte & Mackay
    Global Marketing Director
    Whyte & Mackay Nov 2013 - Feb 2023
    Gb
    Executive Board Member responsible for the development, health and growth of the W&M brand portfolio globally.
    View
  • Whyte & Mackay
    Global Planning Director
    Whyte & Mackay Mar 2012 - Oct 2013
    Gb
    A brand new role spanning both global marketing & International commercial teams, with a brief to identify, develop & commercialise high-priority consumer & customer propositions; key member of UK Leadership Team.
    View
  • Obashi Ltd.
    Director
    Obashi Ltd. Mar 2010 - Feb 2012
    Executive position in IT start up with a ground breaking technology innovation which identifies the “$ per second value” of how data flows through people, process and technology.
  • Independent Consultant
    Independent Consultant
    Independent Consultant Jan 2009 - Dec 2011
    Delivered strategic business consultancy solutions across FMCG, Sponsorship & Technology
  • Maximise Sport
    Director
    Maximise Sport Mar 2009 - Jun 2011
    A “Non Exec” position with premier Sports Marketing business to reposition the company to compete for opportunities from Glasgow 2014. Clients included Coca-Cola, UEFA & Panini.
  • Bd Network
    Managing Director - Bd Glasgow
    Bd Network Mar 2006 - Jan 2009
    London, Greater London, Gb
    Board director of Top 3 UK integrated Marketing Communications agency; Clients included Diageo, Edrington, Nintendo, Tesco, eBay, Coca-Cola, Orange & Peugeot.
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  • Bd Network
    Planning And Development Director - Bd Glasgow
    Bd Network Dec 2004 - Mar 2006
    London, Greater London, Gb
    Improved the “strategic output” of the business unit across all clients and turned strategic insight into a credible incremental revenue stream.
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  • Bd Network
    Managing Director - Bd London
    Bd Network Oct 2003 - Dec 2004
    London, Greater London, Gb
    Led 150 strong agency through major period of consolidation including office relocation & cross functional operating practice review, which delivered increased operating efficiencies of 15%.
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  • Bd Network
    Group Head Of Planning And Concepts
    Bd Network Jun 2002 - Sep 2003
    London, Greater London, Gb
    Led small core team which trail-blazed commercially focused, strategically sound, insight led ideas which catapulted the business into the “big league” of London agencies.
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  • The Coca-Cola Company
    Market Development Controller
    The Coca-Cola Company Sep 1998 - Jun 2002
    Atlanta, Ga, Us
    A unique integrated marketing & commercial position; key influencer & management board member on £150m Scottish business unit.
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  • Scottish Courage Brands
    Brands Marketing Manager - Lagers
    Scottish Courage Brands Feb 1997 - Aug 1998
    Managed & grew biggest Lager portfolio in UK Off Trade. Brands included Fosters, Miller, Kronenbourg & Becks.
  • Biggart Donald Ltd
    Account Director
    Biggart Donald Ltd Oct 1995 - Jan 1997
    Won, led & grew 3 major accounts: Reebok, Bacardi Spice & Allied Domecq; equivalent to 35% of Company Gross Margin; winning 7 ISP industry awards along the way.
  • Allied Domecq
    Regional Manager Duty Free - Europe
    Allied Domecq May 1994 - Oct 1995
    Us
    Responsible for managing distributor relationships & growth of £100m Scotch whisky portfolio, across key region.
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  • Allied Domecq
    Sponsorship Manager
    Allied Domecq Nov 1993 - Apr 1994
    Us
    Trail-blazed the “coalface” management of new European Snowboarding sponsorship, across 8 European markets in year of launch.
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  • Allied Domecq
    Graduate Trainee
    Allied Domecq Oct 1992 - Oct 1993
    Us
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Steven Pearson Skills

Strategy Integrated Marketing Brand Development Marketing Strategy Fmcg Leadership Strategic Thinking Brand Management Marketing Marketing Communications Marketing Management Crm Management Digital Marketing Market Planning Sales Management Advertising New Business Development Creative Direction Relationship Marketing Sponsorship Business Strategy Digital Strategy Marketing Research Trade Marketing Online Marketing Cross Functional Team Leadership Change Management Direct Marketing Brand Architecture Customer Insight International Marketing Market Research Social Media Marketing Business Development Business Planning Shopper Marketing Segmentation Key Account Management Email Marketing Product Development Mobile Marketing Competitive Analysis Project Planning Global Marketing B2b Online Advertising Market Analysis B2b Marketing Start Ups

Steven Pearson Education Details

  • University Of Strathclyde
    University Of Strathclyde
    Marketing
  • Falkirk High School
    Falkirk High School

Frequently Asked Questions about Steven Pearson

What company does Steven Pearson work for?

Steven Pearson works for Whyte & Mackay

What is Steven Pearson's role at the current company?

Steven Pearson's current role is Chief Marketing Officer at Whyte & Mackay.

What is Steven Pearson's email address?

Steven Pearson's email address is st****@****l.co.uk

What is Steven Pearson's direct phone number?

Steven Pearson's direct phone number is 0141 248*****

What schools did Steven Pearson attend?

Steven Pearson attended University Of Strathclyde, Falkirk High School.

What skills is Steven Pearson known for?

Steven Pearson has skills like Strategy, Integrated Marketing, Brand Development, Marketing Strategy, Fmcg, Leadership, Strategic Thinking, Brand Management, Marketing, Marketing Communications, Marketing Management, Crm.

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