Steven Phillips Email & Phone Number

Rockville, Maryland, Us

Pleasanton, California, Us

Aliso Viejo, Ca, Us

Aliso Viejo, Ca, Us

As Senior Director of Product Marketing, I lead the Go-to-market strategy for the largest portfolio of product at Quest that make up a 1/3 of the company's revenue. I manage a team of 12 responsible for product marketing strategy, enablement, content creation, and overall messaging. I also led the product marketing messaging across all of Quest to help with our recent brand refresh around the tagline "Where Next Meets Now." We launched the company's most successful SaaS product that focuses on Migration, Management, and Recovery for MIcrosoft 365 and hybrid environments. We relaunched The Experts Conference which focuses on best practices from recognized SMEs on migrating, managing and securing Microsoft Environments. Through M&A, we integrated product messaging into our strategy and refined our solution messaging to enhance our market position. Product marketing is more than just telling great stories. It's the combination of defining the use case, illustrating the business value, wrapping it up with a story - all while it's rooted in technical accuracy.

Round Rock, Texas, Us

Product marketing and go-to-market planning and execution for leading database replication soltuion - SharePlex. In short time, revamped product messaging to drive differentiation and disruption against key competitor. Turnaround and acceleration effort led to AOP attainment and sufficient pipeline build for next fiscal year.

Managed a $2M budget to drive global product launch marketing campaigns for Dell’s Quest Software division and developed a portfolio marketing strategy for the entire Dell Software Information Management group.• Managed all aspects of product marketing for integrated data warehouse and database replication tools and spearheaded a grassroots marketing campaign targeting local groups for thought leadership events• Key contributor to the Dell Big Data POV and selected to represent Information Management in the Dell Big Data Blueprint creation, participating in all executive reviews including launch and sustainment of collateral materials• Created and hosted first Dell Big Data Roundup at Dell World, growing the audience over the next two years

Alexandria, Va, Us

Developed the commercialization, advertising, and marketing strategy from the ground up for a geospatial awareness technology for fleet management and asset tracking. • Led rebranding efforts across the enterprise, developed the business model for venture capital solicitation, and created the commercial business model with goal of creating a separate entity through capital injections• Managed the acquisition of an enterprise mobility solutions provider and created an integrated, SEO-optimized website which doubled lead generation within three months• Managed tradeshow logistics and exhibit budgets, including a pivotal re-branding exhibit at the GEOINT Conference

Mclean, Virginia, Us

Head of strategic marketing and new business operations managing a $3.5M budget for marketing of technology solutions serving the government and commercial markets. • Architected the company’s first joint venture between five companies to pursue a multi-billion dollar Department of Homeland Security contract• Increased inbound leads by 200% through search engine optimization and boosted lead response by 35% for the virtualization business line through targeted lead generation activity• Pioneered the company’s first multi-level strategic product line plan and restructured internal teams based on market research and business model assessments, turning around a $6.4M loss to achieve profitability within nine months

Stamford, Ct, Us

Reported to the Regional VP of Voice Services and led a team of 30+ direct reports providing back office service order support. Administered a $2.5M marketing budget for testing and release of new residential and commercial voice products in the region.• Achieved 5% addressable market penetration within three months through development of repeatable processes to ensure successful new market entry• Managed the launch of the Price Lock Guarantee contract program and delivered all materials, white sheets, product codes, and processes on time• Championed a strategy for leveraging social media engagement to enhance customer service and drive marketing effectiveness, customer retention, and referrals• Worked closely with sales teams as a product evangelist to further refine the roadmap, develop documentation, and ensure the successful roll out of new products

Stamford, Ct, Us

Led the mass market launch of digital phone and wireless offerings for both residential and commercial services with full accountability for a $38M P&L and ownership of the go-to-market strategy, product line marketing, and campaign execution.• Directed all marketing and advertising activities across a full range of traditional and digital channels, including billboards, SEO, PPC, print, email, television, radio, direct mail, interactive advertising, and social media• Developed segmentation for direct mailings using demographic-specific messaging, delivering a 3.2% take rate and garnering accolades from corporate leadership and an article in an industry trade journal• Exceeded forecasts for residential subscriber rates for three consecutive years and reduced monthly churn by 0.9% through implementation of a retention program• Key member of the Sprint wireless joint venture project team accountable for developing strategies, product roadmaps, sales collateral, sales channels, and all associated materials and processes• Selected to speak on an industry panel as subject matter expert in segmentation targeting and impacts of incremental revenue in support of “over the air” marketing

Developed company communications and press releases, produced tv and radio ads, and built marketing and public awareness campaigns and managed all direct mail member communications and program recruitment efforts.• Created and launched the Watch Out for Wires (WOW) awareness campaign which was distributed across print, tv/radio, billboards, and direct mail channels and was used a model for future co-op campaigns best practice• Managed the green energy venture consisting of paperless billing, recycling campaigns, and other community service-oriented projects• Created the graphics and content for the company’s first website and managed budgeting and forecasting for print, television, radio, billboard, and online advertising activities

San Marcos, Tx, Us

Developed and produced television and radio commercials. Acted as liaison between Advertising Manger and external vendors. Budgeted quarterly for marketing plan expenditures and their ROI. Coordinated promotional item creation and distribution. Developed business to business ad campaign to promote commercial sales. Worked on monthly tabloid with pricing and design responsibilities for various pages.

Bachelor Of Business Administration - Bba, Marketing

Education record