Steven Poole Email and Phone Number
Creative and growth-oriented Sales and Marketing Director with 8+ years’ experience driving senior living sales for optimum revenues, market share and profitability in the private-pay sector that exceed sales and bottom-line objectives. I have a strong background in developing sales strategies, consumer education, CRM reporting and building referral relationships with healthcare providers in the post-acute, senior living, aging services and primary practice space that drive sales while increasing brand awareness and customer loyalty. Inspiration - I had the privilege of being a live-in, primary caregiver for a terminally ill parent in which I learned the value of life, compassion and using one's strengths to improve the life of another - thanks mom!
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Director Of Sales And MarketingThe Aspenwood Company Oct 2024 - Present
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Development And Brand ConsultantCare Cottages Of Nc, Llc Jan 2024 - PresentCharlotte, North Carolina, United StatesPortfolio of 3 family care homes serving 6-residents per home in the South Charlotte market • Conducted market research and competitor analysis developing marketing materials and digital content for private care-home portfolio • Assisted in property evaluation, analyzing and planning for safety and mobility modifications with consideration to resident quality of life while addressing move-in objections
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Senior Care AdvisorOasis Senior Advisors May 2024 - Oct 2024Oasis supports families with evaluation and selection of senior care housing options with a high attention to compassion, advocacy and the client experience• Increased placements by 600% in the first 120 days through a prospect-centered sales approach• Executed effective marketing strategies to increase professional lead generation by 22% targeting elder law and geriatric care services -
Director Of Sales And Community Engagement 501(C)3The Ivey May 2023 - Sep 2023Charlotte, North Carolina, United StatesThe Ivey is a local Brain Health and Memory Wellness Center assisting 1,000+ patients and families annually suffering from Dementia through their commitment to direct patient support, caregiver resources, and community education. • Increased professional referrals by 18% within the first 90-days targeting 5 independent and concierge primary practices through cold-calling, total office calls and leveraging existing patient accounts• 300%+ increase in community impact score through sales presentations and in-services targeting CCRCs, primary practice, neurology and prescribed therapy care teams -
Vp Of Mortgage LendingCertainty Home Lending Aug 2022 - May 2023Certainty Home Lending is a boutique lending arm of parent company Guaranteed Rate allowing loan officers autonomy in developing a book-of-business while providing the tools to originate over 100 different loan types to best meet borrowers needs in NC, SC and GA markets • Generated over $1.3M in pipeline value by seeking strategic partnerships with 5 realtor groups and 2 national builder accounts through cold-calling, in-person appointments and collaboration during open-house events• Generated a 36% increase in referral activity by actively sourcing leads through educational presentations and realtor office visits representing 6 Federal and State homebuying programs -
Mortgage Loan OriginatorCapcenter Aug 2021 - Aug 2022Charlotte, North Carolina, United StatesCapCenter is a family owned Mortgage, Real Estate and Insurance company specializing in providing a comprehensive, value-driven home-buying experience for well qualified borrowers of Conventional and Government loans products in the VA, NC, SC and GA markets. • Led Region (NC, SC) of 12 loan officers with over 280 units closed YTD (2022) generating $50 million in loan production• Utilized 5 individual software systems to streamline loan products across 3 states emphasizing quality assurance and risk compliance • Fielded 120 monthly applications with a 42% closing ratio on purchase, 70% on refinance with 88.9%, 100% customer satisfaction scores (NPS), respectively -
Sales DirectorFive Star Senior Living Jan 2014 - Aug 2021• Grew ADC 14% within first 12 months and achieved 93%+ occupancy for 5 out of 7 years in a 155-unit, private-pay Assisted Living and Memory Care community by successfully targeting post-acute, hospice, independent, home-health and private practice HCPs • Closed over $45M in top-line revenue by building a a prospect-centered sales culture for a 135-member team demonstrating strong sales leadership with a focus on talent development • Initiated and managed quarterly marketing campaigns across 3 departments resulting in a 28% increase in professional referral activity within first 12-months• Eliminated over $65K in annual referral fees through successful pipeline management and lead tracking -
Property ManagementLandmark Apartment Trust Aug 2009 - Jan 2014Sales and Marketing, Leasing , Property Repositioning, Branding, New Business Development, Contract Compliance, Client Retention.
Steven Poole Education Details
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Public Relations
Frequently Asked Questions about Steven Poole
What company does Steven Poole work for?
Steven Poole works for The Aspenwood Company
What is Steven Poole's role at the current company?
Steven Poole's current role is Senior Living Sales | Community Culture Builder | Care Advocate.
What schools did Steven Poole attend?
Steven Poole attended Appalachian State University.
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