– Lead the creation and management of email audience segmentation and increased the organization's engaged audiences over 20%– Built and implemented strategic marketing automations that increased online engagement, reactivated lapsed donors and welcomed new supporters into the organization– Collaborated with cross-functional teams (legal, advocacy, development) to develop the organization's rapid response protocol– Standardized the data collection and management of email and mobile communications– Lead meetings focused on data analysis, communications strategy, and reporting with org leaders and internal stakeholders

As the Manager of Marketing and Communications, I planned, produced, and executed the digital marketing strategy contributing to $8.1M in net revenue across five distinct departments. I was the digital lead and strategist in developing customer-friendly email campaigns, paid advertising, and social campaigns that contributed to conversion, acquisition, and retention.Select accomplishments:• Led nationwide council training on how to maximize paid Facebook ad campaigns• Owned and managed all audience segmentation, creative direction, optimization, and analysis for paid search and paid social achieving an average social ad cost per result of $0.44 per landing page view, contributing to $11.5M in cookie gross revenue during FY21 Q2• Served as the Salesforce Marketing Cloud expert: developed custom templates, maintained intimate knowledge of the data structure, and produced bi-weekly membership eNewsletters with open rates above 30%• Developed actionable insights and campaign reports for client-departments to measure performance allowing for steadfast improvements across all digital communication channels• Led development of upgraded web landing pages, increasing conversion rates from 10% to 25%• Owned all technical operations, legal compliance, and quality assurance for email, web, social media, and paid advertising campaigns

As the Digital Communications Associate, I supported customer acquisition and revenue growth through digital, social, email, and advertising strategies meeting the organization’s strategic plan goals while becoming the fastest growing Girl Scout council in the nation. I also created and established multiple social media channels with over 75% YoY audience growth.Select accomplishments:• Crafted brand guidelines and standards for all staff, centralizing email operations to decrease send volume by 50%• Launched volunteer eNewsletter by November 2017, which routinely had an average open rate above 30%• Coordinated content creation and social media schedule, which exponentially elevated the digital presence of the council allowing us to connect with customers directly, provide more efficient customer service, and raising customer satisfaction• Key role in creating the Marketing and Communications department and standardizing processes for print and digital communications • Led the internal implementation of Salesforce Marketing Cloud and the innovative redesign of our website on Adobe Experience Manager