Steven Rotz Email & Phone Number

Austin, Texas Metropolitan Area

Greater San Diego Area

• Led Cisco US Commercial Simple IT partner initiative that incented cross-architectural and upsell sales motions, resulting in 12% YoY bookings growth and broader portfolio sales mix.• Deployed an innovative, 2-tier partner-friendly Bill of Materials (BOM) configurator and price estimate tool, Quick Pricing Tool (QPT) for Simple IT, resulting in a 40% increase in total quote value.• Managed and launched Concrete Security sales enablement initiative within US Commercial, which included requirements gathering, development and deployment of a web-based customer security assessment tool with scenario modeling and Cisco product recommendations.

Greater San Diego Area

• Lead consultant and analyst for Cisco Advanced Services, including acceleration of “Business Critical Services” Go-to-Market through the partner channel. Characterized trends, issues, and opportunities among regions, partners, and product lines.• Business modeling and evaluation of new channel partner incentive programs.• Strong Presentation Skills: Conducted to Latin America partners (Spanish & English) Software Lifecycle Services practice development workshops, enabling partners to develop Customer Success Practices.

Milpitas Ca

• Channel-facing subject matter expert for the product portfolio and enabled partners with effective sales enablement content. Penetrated and aggressively grew reseller / commercial channel sales of solid-state drive (SSD) storage solutions. Established a go-to-market plan to grow channel awareness and mindshare of SanDisk commercial solid-state drive (SSD) solutions. Leveraged partner events, campaigns, programs, and creation of partner web portals, which doubled qualified partner network size between Q4’13 – Q4’14.• Partnered internally as PLM liaison, created solid-state storage (SSD) product roadmaps & positioning, competitive analysis, and directed publication to worldwide distribution sales, resulting in 35% YOY (2014-2015) growth of commercial business.• Channel Enablement: Created and delivered customer-facing reseller and distribution partner product training in US, Japan, Korea, and China to build technical knowledge base within highest growth regions.

Folsom Ca

• Owned and managed $400M+ annual revenue NOR flash memory product line. Re-aligned marketing organization, and led the effort to differentiate the company’s value proposition to embedded market segments and customer applications. Own all marketing content and messaging related to sales tools, collateral, product positioning, and sales product training.• Built an analyst team that defined and developed a Product Indicator / Dashboard that monitored product line sales results vs. financial plan (billings, backlog, channel inventory, sales out, demand).• Profitably increased Micron embedded NOR flash market share over past 4 consecutive quarters notwithstanding industry TAM growth contraction and increased field of competition.• Drove and coordinated launch of first Numonyx worldwide sales program designed to capture design wins and accelerate near-term revenue, resulting in a 17% unit demand increase in first 3 months of program outset.

Portland, Oregon Area

• Deployed a worldwide reseller partner survey to assess quality and timeliness of marketing and system engineering resources for industry-leading Unified Communications vendor (Cisco Systems).• Developed business strategy and marketing collateral / tools for multiple IT industry clients.

Portland, Oregon Area

• Owned and managed all product marketing, planning, and architecture functions, spanning full Product Life Cycle (PLC) for Intel’s growing Ethernet Network Interface Card (NIC) business.• Increased collaboration with PLM engineering leadership team to build attainable product roadmap. • Led and mentored team that drove continued growth in Channel & OEM Server NIC businesses. Concluded first half ‘06 net billings >10% above same period year prior, highest in 5 years. Team delivered 2005 revenue growth in key targeted segments, with growth rates of 13% for channel (server) and 12% for OEM. Exceeded ’05 revenue plan-of-record by 16%.• Drove implementation of Anti-Counterfeit & Fraud measures in next generation network adapters, that enabled partners to verify authenticity of Intel® product. Stepped up collaboration with Corporate Security to improve product depot and call center training of counterfeit threats and issues. Worldwide counterfeit NIC intercept rate increased ~ 260% over 2004 (via customs seizures and factory raids).• Directed Go-to-Market team to a successful NIC (PCIe, 10GBASE-CX4) launch based on high customer evaluation rates, aggressive distributor stocking levels, and positive press coverage.

Greater San Diego Area

• Owned all product marketing functions for Intel’s 2006 mobile wireless LAN product, including consolidation of market research and usage models, H/W and S/W landing zone, customer engagement, SKU plan, field and customer messaging, pricing, and launch plan.• Led product development team to ratification of Product Opportunity Proposal for IEEE 802.11g wireless LAN chipset, targeted at deployment on Intel Centrino™ Mobile Technology platforms.

Greater San Diego Area

• Managed all worldwide marketing activities, including channel strategies, promotion, programs, and sales and geo training for Ethernet switch systems. Developed and implemented business plans. Ownership of a $4M marketing budget, and responsibility for sales forecast and Plan of Record (POR). Grew quarterly sales by 10% quarter over quarter (Q1’99 - Q3’00).

Bsie, Industrial & Electrical Engineering

Master Of Business Administration - Mba, International Business

Master Of Business Administration - Mba, European Community Law

Bogotá, Colombia