Steven Schachter

Steven Schachter Email and Phone Number

SVP, Business Development & Distribution - Cannella Media DTC Business Development Leader | Monetization Growth Strategist | Media Distribution Expert | Direct-to-Consumer (DTC) Content Professional @ Cannella Media DTC, LLC
Steven Schachter's Location
Los Angeles, California, United States, United States
Steven Schachter's Contact Details

Steven Schachter personal email

n/a

Steven Schachter phone numbers

About Steven Schachter

Forward-thinking executive leader with a proven track record of driving innovation and revenue growth across evolving media landscapes, from linear and VOD platforms to emerging direct-to-consumer models. Specializes in forging strategic partnerships to unlock new distribution and monetization opportunities across Streaming (FAST, OTT, vMVPD), broadcast, cable, and satellite video ecosystems.A dynamic team builder and mentor, committed to fostering a culture of innovation and adaptability, while staying ahead of industry trends to capitalize on emerging opportunities in the ever-changing media environment. Focused on harnessing technology and performance based data-driven insights to reshape the future of direct-to-consumer engagement and media monetization.Expert in negotiating and executing transformative agreements that expand reach and maximize profitability while implementing scalable, actionable cost-saving strategies to sustain healthy P&L performance.Specialties: strategic partnerships, senior management, media distribution, business development, sales leadership, contract negotiation, project lead, team building, broadcasting, cable, CTV, OTT, FAST, streaming, direct-to-consumer, direct response advertising, VOD, pay-per-view, satellite, marketing.

Steven Schachter's Current Company Details
Cannella Media DTC, LLC

Cannella Media Dtc, Llc

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SVP, Business Development & Distribution - Cannella Media DTC Business Development Leader | Monetization Growth Strategist | Media Distribution Expert | Direct-to-Consumer (DTC) Content Professional
Steven Schachter Work Experience Details
  • Cannella Media Dtc, Llc
    Senior Vice President, Business Development & Distribution
    Cannella Media Dtc, Llc Aug 2020 - Present
    Los Angeles, Ca, Us
    Lead strategic partnerships to drive measurable, performance-based outcomes, aligning with the future of TV advertising.Grow and diversify division revenues by expanding direct-to-consumer transactional content distribution across MVPDs, Broadcasters, Networks, FAST channels, vMVPDs, and OTT platforms.Spearhead sales and marketing initiatives for hybrid-themed linear video channels, including RVTV, Wine Watches & Whiskey, Timeless TV, and Magnificent Movies Network.Develop innovative advertising overlay solutions to increase client exposure and ROI in the FAST marketplace.Represent Cannella Media as a thought leader at industry conferences, speaker panels, and forums, advocating for the adoption of performance-driven advertising models.
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  • Cannella Media Dtc, Llc
    Vice President, Business Development & Distribution
    Cannella Media Dtc, Llc Jan 2013 - Aug 2020
    Los Angeles, Ca, Us
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  • Revenue Frontier
    Svp, Affiliate Sales & Distribution
    Revenue Frontier 2003 - 2013
    Hollywood, Ca, Us
    Divisional team leader in the distribution and expansion of direct response television programming content via satellite feeds, file server deployment and digital content delivery. Led the transition from satellite delivery to a file server end-to-end solution. Managed divisional P&L to ensure profitability.
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  • Vubiquity
    Director, Affiliate Sales
    Vubiquity 2001 - 2003
    Burbank, Ca, Us
    (Formerly TVN Entertainment) Led the network distribution of four satellite delivered linear direct response programming channels for the cable television industry. Reversed under performing media properties to profitability by renegotiating media carriage agreements.
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  • Motorola Broadband
    Account Manager, Broadband Communications
    Motorola Broadband 2000 - 2001
    Chicago, Illinois, Us
    Sold and distributed digital headend, fiber optics, and set-top boxes to MVPD's, Telco's, and municipalities.
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  • Tvn Entertainment
    Manager/Director, Affiliate Sales
    Tvn Entertainment 1998 - 2000
    Responsible for transitioning analog cable television affiliates to digital. Provided NVOD & VOD pay-per-view programming, marketing services and digital headends and set-top boxes to cable systems and municipal broadband providers.
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  • Sierra Canyon School
    Executive Director
    Sierra Canyon School 1990 - 1998
    Chatsworth, California, Us
    Sierra Canyon School (K-12) is one of the most highly accomplished blue-ribbon recognized private schools in Southern California. Sierra Canyon Day Camp is a premier ACA-Accredited private summer day camp. Created all advertising and marketing campaigns, led public/community relations, transportation, staff recruitment & training. Directed and led all team building and staff development initiatives.
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  • Katz Media Group
    Asst. Account Executive
    Katz Media Group 1988 - 1989
    New York, New York, Us
    Managed :30 & :60 spot inventory sales for over 60 network affiliated television stations.
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Steven Schachter Skills

Advertising Television Broadcast Digital Media Marketing Direct Response Vod Radio Online Advertising Digital Marketing Media Buying Contract Negotiation New Business Development Media Planning Social Media Marketing Sales Management Strategic Partnerships Integrated Marketing Advertising Sales Sales Account Management Team Leadership New Media Sales Presentations Satellite Business Development Social Media Customer Acquisition Leadership Radio Advertising Email Marketing Staff Development P&l Responsibility Direct Marketing Marketing Communications Marketing Strategy Mobile Marketing Media Strategy Satellite Tv Crm Start Ups Digital Strategy Lead Generation Creative Direction P&l Management Television Technology Direct Response Advertising Growing Revenue File Servers

Steven Schachter Education Details

  • California State University, Northridge
    California State University, Northridge
    Radio-Television-Broadcasting

Frequently Asked Questions about Steven Schachter

What company does Steven Schachter work for?

Steven Schachter works for Cannella Media Dtc, Llc

What is Steven Schachter's role at the current company?

Steven Schachter's current role is SVP, Business Development & Distribution - Cannella Media DTC Business Development Leader | Monetization Growth Strategist | Media Distribution Expert | Direct-to-Consumer (DTC) Content Professional.

What is Steven Schachter's email address?

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What is Steven Schachter's direct phone number?

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What schools did Steven Schachter attend?

Steven Schachter attended California State University, Northridge.

What skills is Steven Schachter known for?

Steven Schachter has skills like Advertising, Television, Broadcast, Digital Media, Marketing, Direct Response, Vod, Radio, Online Advertising, Digital Marketing, Media Buying, Contract Negotiation.

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