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Experienced Category Management director with a demonstrated history of working in the consumer goods industry. Skilled in Retail, Sales, Communication, Leadership, and Marketing. Strong marketing professional with a Bachelor's degree focused in Engineering from East China University of Technology.
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Footwear Product Director可隆体育(中国)有限公司 Sep 2023 - Present -
Senior Manager Category Management _ OriginalsAdidas Apr 2022 - Sep 2023Shanghai, China -
Senior Category Manager Gca_ Basketball Ftw&AppAdidas Oct 2020 - Mar 2022Shanghai, China -
Manager Category Management,Ftw,Asia PacificReebok Oct 2018 - Oct 2020Shanghai City, China Drive and grow Reebok performance business in Asia which including below 5 regions:1. Greater China2. Japan3. Korea4. South Asia5. Pacific Division:13. In charge of all the performance and core footwear14. In charge of APAC regional product creation APAC GTM Process:1. Build APAC and local market ranges for 5 countries and clusters2. Work with Global and C/C to ensure coverage of all C/C Range Gaps as per Sign Off & Pre-lines feedback3. Work closely with global and the C/C to find mitigations as needed4. Support Kick-off APAC review to support growth channels R&R per key milestones APAC Product Development:1. Create seasonal APAC local product range – 200skus per each season.2. Lead and work closely with creation center in Vietnam to deliver and develop APAC regional product request from 5 different markets.3. Brief new products and concepts in each season as key APAC marketing campaign model to meet the needs of consumers and clearly make differentiation among markets. 4. Building and create special product range for key moments, for instance: double 11 event – China; Golden week – Japan etc.5. Building and create special product range for key accounts like ABC MART / BELLE / MAA & TTS / Rebel etc. Cross Function Collaboration1. Leading and working closely with local markets on setup strategy and build new product project to extend the business and catch the trend of markets.2. Cooperate with fashion team on special sports fashion range and collabs. -
Performance Footwear Merchandiser_Asia PacificThe North Face Jun 2017 - Oct 2018Shanghai City, China Division:1. In charge of TNF outdoor footwear category2. In charge of APAC product creation and communication GTM Process:1. Join and do Pitch-back in 1st and 2nd global sample meeting2. Prepare season’s forecast and Merchandising page3. Global calendar feedback and adjustment – Marketing alignment meeting4. Set up seasonal color palette and brief regional products every season5. Create product and CADs to fulfill the regional needs 6. Prepare sales Meeting and KA pre-line7. Do buying analysis after trade show APAC work:1. Set up APAC product strategy direction and create product lines for Asia Pacific2. Align global information with Asia Pacific and regional special request3. SMU products development including local event and key Energy account 4. Well communication with Asia Pacific team members to solve the all the product and merchandising related problems. Other Work:1. Solve factory allocation issue (push back or forward and early-buy)2. Analyzing Competitors products3. Review marketing PR release4. Collaborated with consult agency to do footwear consumer hunt -
Product Footwear Merchandiser GcaAsics Corporation Jul 2013 - Jun 2017Shanghai City, China● Division: In charge of all the performance footwear including:1. Running2. CPS1) Tennis2) Volleyball3) Badminton4) Soccer5) Table tennis6) Other ball games3. Training4. Kids ● GTM Process:1. Join and do Pitch-back in 1st and 2nd global sample meeting2. Prepare season’s forecast and Merchandising page3. Global calendar feedback and adjustment – Marketing alignment meeting4. Prepare Great China alignment meeting5. Prepare sales Meeting and KA pre-line6. Do buying analysis after trade show – Buying meeting ● Great China work:1. Do merchandising page for AHK and ATW2. Align global information with AHK and ATW3. Well communication with AHK and ATW team members to solve the problems like product allocation issue, product information request and etc. ● Other Work:1. SMU products development including local event and key account2. Solve factory allocation issue (push back or forward and early-buy)3. Analyzing Competitors products4. Review marketing PR release5. Collaborated with consult agency to do footwear consumer hunt
Steven Shi Education Details
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Engineering
Frequently Asked Questions about Steven Shi
What company does Steven Shi work for?
Steven Shi works for 可隆体育(中国)有限公司
What is Steven Shi's role at the current company?
Steven Shi's current role is Footwear Product Director.
What is Steven Shi's email address?
Steven Shi's email address is st****@****das.com
What schools did Steven Shi attend?
Steven Shi attended East China University Of Technology.
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Steven Shi
Chaoyang District -
4rocketmail.com, fticonsulting.com, intl-risk.com, thinkbrg.com
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Steven Shi
Haidian District -
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