Steven Spradlin Email and Phone Number

Responsible for global strategy covering production, promotion, and distribution of paid and organic brand, product and customer marketing content to international broadcast, digital, editorial, and social-media platforms.Generative AI Technology Leadership Product owner for Generative AI technology for internal and external marketing and communications content leading the ongoing development and roll-out of custom Gen AI applications for internal users.Building the Social Media Audience and InfluenceGrew the social-media following into one of the financial-service industryís largest by framing and executing an aggressive expansion strategy focused on driving traffic to the company's website and embracing emerging social-media channel pilots to reach a new B2C retail-customer segment. Deepened understanding of the company's social-media exposure by onboarding detailed social-listening capability and implementing global social-media management platform.Growing Brand and Product Awareness Through Broadcast and Digital MediaLead broadcast and digital-media strategy across B2B and B2C channels with responsibility for budgeting, staffing, and skillset development of broadcast TV and digital professionals, talent, and vendors across global studios. Expanding Editorial Content ReachOptimize engagement and cost efficiencies through interpreting content performance data to inform editorial decisions and provide clear direction for content strategy, channel architecture, audience definition, and media spend.

Developed and managed digital-media strategy across B2B and B2C channels with responsibility for budgeting, staffing, and skillset development of broadcast TV and digital professionals, talent, and vendors.* 25,000 minutes of global live-broadcast TV delivered with an ad-equivalent value of $125 million by managing booking, production, and trafficking of interviews across a minimum of ten international financial news networks.* Controlled investment of a multimillion dollar operating- and capital-expenditure budget used for internal staffing, commissioning of third-party agencies, capital development, and implementation of cloud software platforms.* Transitioned the company to digital-media prowess by hiring, skill training, and mentoring internal teams of broadcast and digital media specialists and vendor experts in Chicago, New York, and London.

Guided creative strategy, interpreted analytics, conducted market research, and determined resource requirements for integrated digital marketing and video campaigns for commercial, institutional, and governmental clients.* Crafted a consolidated interactive company website that incorporated customized video and an interactive store referral application. During peak TV commercial air times, the site served 1,000+ clicks per minute.* Engaged to develop a multi-year employee-communication and promotional video campaign to inspire and honor employee performance for a major international hotel chain.* Scripted, shot, and edited educational video series for sales agents on the unique features and client benefits of the offered products and services.

Headed development and implementation of digital media & advanced roaming services. Identified user behaviors, conducted strategic research, led software development and deployment of digital media & advanced mobile phone applications & services. 300% revenue and 380% income increases achieved by transforming the purchased, non-profit industry association into a remunerative business through service additions, staff realignment, partnerships expansion, and expense reduction.Clients included AT&T (SBC/BelllSouth/AirTouch), Verizon (GTE/Bell Atlantic/NYNEX), Mobility Canada

* 30% shrink in expenses realized and a similar number of new customers added by optimizing core competencies and competitive flexibility through replacement of a portion of corporate staff with commissioned vendors.* Assembled and shepherded the activities of loaned SMEs and employees in converting a branding association into a service organization by redefining the products offered through research, development, and training.* Patented the technology that seamlessly connects mobile phone users in need of assistance with the home carrier regardless of the inbound caller's location.US Patent No. 5,946,623