Steve Strom Email & Phone Number

Jockey National Brand Product - Department Store Account 2021-2022Jockey Essentials Brand Product - Mass Store Account & New Business Development 2022-Present

Business manager of planning systems and applications: JDA hosted Enterprise Planning system and internal web-based demand program planning application KP2. Gathered requirements, developed and tested of new applications and system upgrades. Facilitated training for all new demand planners in the organization and directly managed a Senior Analyst.

Built and managed financial and unit demand plans for multiple businesses that did $250M in sales annually for retail stores and ecommerce channels. · Developed demand plans aligned with evolving merchandise strategy, delivered on yearly sales goals targets, gross profit increases and inventory turnover improvements vs prior years. · Created and influenced.

· Initiated a Levi’s inventory intensification strategy in the California market, partnered with vendor on relevant products and influenced management to provide extra support funding needed to aggressively take market share from competition resulting in 3 straight years of comp store sales growth.

Planned advertising and price rotation strategies for the category. Completed space & fixture analysis and implemented space changes to increase sales. · Identified incremental advertising opportunities and negotiated vendor supported incremental ad space in circulars to increase sales.

Established routines for a new corporate position. Influenced merchants on the relevant merchandise needed to be successful in Warm Weather Markets: southern states and California.· Started and standardized floor space optimization for division to maximize sales by region.· Influenced regional buys based on market competitive shop and internal business.

Responsible for allocation strategy, store grade inventory analysis, and new store set up.· Completed size and color analysis on products to determine seasonal trends. Shared the results with buyer to re-order into best sellers and cancel low performers.

Store Locations: Janesville WI (Team Member) And Rockford IL (Internship)

Worked in Every Aspect of Store Operations during High School and College includingSales Floor, Cashier, Backroom, Logistics, Food Service, Planograms as Team MemberEntertainment Specialist in Music, Movies, Books, SoftwareShoes SpecialistCompleted a Store Manager Internship in Summer of 2002

Bachelor Of Business Administration (Bba), Marketing

Education record