Vice President, Advertising Revenue Management
Santa Monica, Ca, Us
-Led the Planning, and Analytics, Ad Operations, Business Enablement, ATV (Programmatic) Sales and Self-Serve (Inside) Sales teams-Core stakeholder for Automated sales systems strategies and deployment-Exec. lead for integrations/projects related to internal and 3rd party systems -SalesForce, YieldEx, Op1, Telaria, Oracle and Microstrategies-Developed and deployed vertical sales strategy and support -Verticals include: National, Local, Political, Strategic Accounts, Performance Marketing/DTC, Programmatic and Self-Serve-Regular interaction with CEO, CTO and CFO-Responsible for proposal, analysis, operationalizing and stewardship of >$2B in annual Ad Sales revenue-Member of Freewheel Video Council