Steven Kovacs Email & Phone Number

New York, United States

Dallas, Texas, United States

• Led $1MM telecom client’s new sub-brand account including brand/asset testing, SEM drivers analysis, and data visualization. Managed through client team transition
• Led and cross-managed $4MM automotive account including advertising insights, vehicle positioning and tracking, and brand health projects
• Attended on-site meetings and presentations for the automotive account to build and fortify client relationships
• Led $500K pharmaceutical account to help bring a new medication to market during the COVID-19 pandemic through brand guidance and competitive analysis. Managed with a team of 4 Project Mangers, Project Analyst, and.
• Was directly involved in the hiring of new talent that would report to and work under my guidance on projects

Dallas, Texas, United States

• Led the telecom client’s new sub-brand account to revenues of over $1MM annually while traveling to Atlanta monthly for key meetings and presentations
• Led projects on asset health - tonality and brand, qualitative research, concept testing, continuous tracking, OOT offer study, and Hispanic targeting.
• Worked on the first market segmentation for the new sub-brand and helped integrate the key segments into future projects.
• Played key supporting roles on multiple projects for Hospitality/Hotel account totaling over $1MM in revenue that focused on brand strategy, ethnography, rewards concept tests, and segmentation.
• Led project management with direct report of junior staff.

Dallas, Texas And Atlanta, Georgia

• Sat on-site with Fortune 10 telecom client’s advertising insights team 5 days a week for 2+ years
• Helped launch 8 new tracking studies totaling $1MM+
• Led an internal satisfaction survey for the client to help identify pain-points in their Asset management system
• Led a $700K+ niche consumer profile segmentation study over 8-waves
• Worked with the client on a 48-state awareness and habit tracking study for a social responsibility campaign
• Worked with the Added Value team in Atlanta for 3 months:

Greater Los Angeles Area

• Worked with various clients on $15MM in qualitative and quantitative studies in Brand Positioning, Competitive Pressure, Repositioning of Brand Assets, Segmentation, and entry into new markets
• Worked on $3MM telecom account on Continuous/Ad hoc tracking focused on Brand Health, Competitor Analysis, Threat Assessment, and Growth Opportunities
• Helped to manage day-to-day tasks for junior staff member

Master Of Science - Ms, Business Analytics

B.S., Biology/Marketing

Activities and Societies: Student Activities Board, Sigma Alpha Epsilon Fraternity, Student Marketing Association