📊UCI BA in Business Economics (2016) | 🫶Myers-Briggs: Advocate (INFJ) | ⛵Predictive Index: Venture🌱Growth-minded Digital Marketing Specialist with a strong foundation in SEO and an evolving focus on Paid Ads. Proven track record of driving significant SEO results for multiple enterprise brands, including a 230% increase in site traffic post-launch. Recognized for executing strategies that achieved 30%+ gains in keyword rankings across clients with over 1 million organic users annually. Recently earned Google Ads Search, AI-Powered Shopping Ads, and Google Ads Creative certifications, reflecting a shift toward a more creatively driven approach in digital advertising. Currently building a portfolio of mock ad creative across Video, Display, App, and Search campaigns, aligning with an ambition to specialize in ad creativity within paid media.Books That Enhanced My Career🏢 Business: Never Split the Difference, The E-Myth, The Effective Executive, Principles, Who, The End of Jobs, This is Marketing, Positioning, The 22 Immutable Laws of Marketing, Million Dollar Fast Lane, Unscripted, The Lean Startup, The Hard Thing About Hard Things, Unreasonable Hospitality🌼 Life: Awareness, Why We Sleep, Man's Search for Meaning, The Bhagavad Gita, Autobiography of a Yogi, Buy This, Not That, The War of Art, The Creative Act, Atomic Habits, Tao Te Ching, Zen Mind, Beginner's Mind, Atlas of the Heart, The Stranger, How Emotions Are Made, The Myth of Normal
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Seo SpecialistFieldroutes, A Servicetitan Company Jun 2022 - Jan 2024RemoteAt FieldRoutes, our search team consisted of 4 specialists who led the SEO strategies for 426 clients in the service-based trades, with our enterprise clients averaging over 1 million users per year organically.● Led the pre-launch SEO audit process to ensure the success of all new site launches, which resulted in an average traffic surge of over 230% after the first 6 months.● Revamped quarterly site audits by templatizing, adding competitor analysis, optimizing keyword selections,… Show more At FieldRoutes, our search team consisted of 4 specialists who led the SEO strategies for 426 clients in the service-based trades, with our enterprise clients averaging over 1 million users per year organically.● Led the pre-launch SEO audit process to ensure the success of all new site launches, which resulted in an average traffic surge of over 230% after the first 6 months.● Revamped quarterly site audits by templatizing, adding competitor analysis, optimizing keyword selections, and optimizing on-page updates. These initiatives led to a 33% increase in monthly deliverables while delivering more value per audit.● Collaborated with our editorial, development, sales, launch, and SEO teams to ensure all Freshdesk tickets and Salesforce tickets were completed on time, achieving a 100% success rate. Show less -
Seo Manager, Evergreen Content And MaintenanceRecurrent Ventures Dec 2021 - Mar 2022Led the “Evergreen Content” and “Maintenance” SEO strategies for Recurrent’s entire portfolio of 11 enterprise brands including Bobvila, The Drive, Task & Purpose, and Outdoor Life, who all averaged millions of organic users yearly. Bobvila was my main focus, where we averaged 13M organic monthly users and increased top 3 keywords by 34.3% and 4-10 by 31.7%.● Led 4 teams consisting of 12 SEO Specialists to enhance the "Evergreen Content" and "Maintenance" strategies of our 11 enterprise… Show more Led the “Evergreen Content” and “Maintenance” SEO strategies for Recurrent’s entire portfolio of 11 enterprise brands including Bobvila, The Drive, Task & Purpose, and Outdoor Life, who all averaged millions of organic users yearly. Bobvila was my main focus, where we averaged 13M organic monthly users and increased top 3 keywords by 34.3% and 4-10 by 31.7%.● Led 4 teams consisting of 12 SEO Specialists to enhance the "Evergreen Content" and "Maintenance" strategies of our 11 enterprise sites, across individual verticals.● Improved the organic traffic of our 11 portfolio sites by an approximate average of 8%, during my tenure.● Optimized the creation of our "Evergreen Content" and "Maintenance" templates, which increased daily deliverables by 25%. Show less -
Seo ManagerRecurrent Ventures Jun 2021 - Dec 2021Led a team of 5 specialists to develop the SEO strategies of Recurrent’s Home sites, which included Bobvila, Saveur, and Domino. Our initiatives led to an approximate average organic traffic gain of 21%.● Revamped our “Evergreen Content” and “Maintenance” template creation, increasing deliverables by over 33%, enhancing on-page optimizations, and delivering more value per article.● Collaborated with 5 specialists, and 3 editorial teams, to ensure the proper delivery of over 100… Show more Led a team of 5 specialists to develop the SEO strategies of Recurrent’s Home sites, which included Bobvila, Saveur, and Domino. Our initiatives led to an approximate average organic traffic gain of 21%.● Revamped our “Evergreen Content” and “Maintenance” template creation, increasing deliverables by over 33%, enhancing on-page optimizations, and delivering more value per article.● Collaborated with 5 specialists, and 3 editorial teams, to ensure the proper delivery of over 100 pieces of SEO-optimized content per month.● Optimized the selection of 50+ target keyword recommendations per month, factoring in more data-driven decisions with metrics like CPC, Average Order Value, and Google Trends. Show less -
EntrepreneurShowersly Mar 2018 - Dec 2020Irvine, California, United StatesAs the owner of Showersly.com, an Amazon Affiliate bathroom blog site, I conducted thorough keyword research, created over 100k words of SEO-optimized content, and implemented link building campaigns. These efforts resulted in over $39k in revenue generated, making over $2.7k/month at its peak.● Increased organic traffic by 278.8% from 1,615 to 6,117 users per month.● Increased top 3 keywords by 661.9% from 21 to 160, 4-10 by 65.7% from 108 to 179, 11-20 by 96.7% from 242 to 476… Show more As the owner of Showersly.com, an Amazon Affiliate bathroom blog site, I conducted thorough keyword research, created over 100k words of SEO-optimized content, and implemented link building campaigns. These efforts resulted in over $39k in revenue generated, making over $2.7k/month at its peak.● Increased organic traffic by 278.8% from 1,615 to 6,117 users per month.● Increased top 3 keywords by 661.9% from 21 to 160, 4-10 by 65.7% from 108 to 179, 11-20 by 96.7% from 242 to 476, 21-50 by 100% from 788 to 1,576, 51-100 by 86.2% from 1,110 to 2,067.● Ranked #1 on Google for “best freestanding tubs,” “best cast iron bathtubs,” “best steam shower generators,” and more. Show less
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Seo ManagerTailend Media May 2020 - Jun 2020Byron Bay, New South Wales, Australia● In less than a year, I helped launch YourEnergyBlog.com; a Solar Energy site that currently receives over 5.7k views per month of organic visitors and ranks for over 8.7k organic keywords (35 of which are #1 with high-buyer intent)● I also created over 20k words of affiliate content in the Coffee Niche for a site called Coffeeble.com, which was later a part of a seven-figure exit with the site Homegrounds.co● Lastly, I helped manage a team of over twenty writers and two web designers… Show more ● In less than a year, I helped launch YourEnergyBlog.com; a Solar Energy site that currently receives over 5.7k views per month of organic visitors and ranks for over 8.7k organic keywords (35 of which are #1 with high-buyer intent)● I also created over 20k words of affiliate content in the Coffee Niche for a site called Coffeeble.com, which was later a part of a seven-figure exit with the site Homegrounds.co● Lastly, I helped manage a team of over twenty writers and two web designers that resulted in the creation of over 200k words of high-quality content across four competitive industries Show less
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Seo ManagerGotcha Local Llc Nov 2019 - Mar 2020Irvine, California, United StatesUnfortunately, I got laid off from this role when Covid happened. While here, I enhanced the Local SEO and Google Ads strategies of over 40 Dentists and Chiropractors with a search team consisting of 1 other specialist, a manager, and the CEO. With a small team, I gained significant client-facing experience as the main point of contact for any SEO/Google Ads related questions, concerns, or feedback.● Managed and optimized Google Ads campaigns for a select group of clients, improving ad… Show more Unfortunately, I got laid off from this role when Covid happened. While here, I enhanced the Local SEO and Google Ads strategies of over 40 Dentists and Chiropractors with a search team consisting of 1 other specialist, a manager, and the CEO. With a small team, I gained significant client-facing experience as the main point of contact for any SEO/Google Ads related questions, concerns, or feedback.● Managed and optimized Google Ads campaigns for a select group of clients, improving ad performance through strategic keyword targeting, bid adjustments, and negative keyword optimization, resulting in a 17% increase in click-through rates, a 13% improvement in conversion rates, and an 11% reduction in cost per acquisition (CPA).● Specialized in comprehensive on-page SEO, optimizing clients' Heading structures, Page Titles, Meta Descriptions, Permalinks, and Schema Markup, which contributed to significant increases in organic traffic and improved search engine rankings.● Optimized 5 Standard Operating Procedures including Citation Building, Google Ads, Google Search Console, and Google Analytics to improve efficiencies. Show less -
Inbound/Outbound Sales Development RepresentativeReview Wave Sep 2019 - Nov 2019Irvine, California, United StatesAt Review Wave, I co-led the SDR department with 1 other specialist. After 3 months, I transitioned to the SEO team at Gotcha Local, situated within the same building under the direction of CEO Matt Prados. Despite my brief tenure, I acquired valuable SDR experience, averaging 4 demo bookings with our AEs daily through high-volume cold calling, ranging from 50-100 calls per day, resulting in 13 successful conversions.● Achieved and consistently exceeded daily and monthly quotas… Show more At Review Wave, I co-led the SDR department with 1 other specialist. After 3 months, I transitioned to the SEO team at Gotcha Local, situated within the same building under the direction of CEO Matt Prados. Despite my brief tenure, I acquired valuable SDR experience, averaging 4 demo bookings with our AEs daily through high-volume cold calling, ranging from 50-100 calls per day, resulting in 13 successful conversions.● Achieved and consistently exceeded daily and monthly quotas, generating an average of 20 qualified leads per week.● Utilized Hubspot to track and manage prospecting activities, maintain accurate records, and prioritize follow-up tasks.● Leveraged ongoing training and professional development programs, including reading “Never Split The Difference” by Chris Voss, to enhance sales skills and product knowledge. Show less -
Inside Sales Consultant: SolutionsApc By Schneider Electric Jan 2017 - Jun 2018Costa Mesa, CaConsistently surpassed monthly quotas of $35k in U.P.S. technical sales and “partner team” additions. Enhanced our partner team by converting 35 value-added resellers, increasing company margins and revenue.● Led an average of 30-50 inbound calls per day from our partner support channel. Created technical solutions for mostly partners and some end-users.● Led client relationships with technical hardware manufacturers, distributors, partners, and end-users. Demonstrated proficient… Show more Consistently surpassed monthly quotas of $35k in U.P.S. technical sales and “partner team” additions. Enhanced our partner team by converting 35 value-added resellers, increasing company margins and revenue.● Led an average of 30-50 inbound calls per day from our partner support channel. Created technical solutions for mostly partners and some end-users.● Led client relationships with technical hardware manufacturers, distributors, partners, and end-users. Demonstrated proficient technical product knowledge and solution-based sales tactics to move them through the sales funnel.● Conducted outbound prospecting efforts, reaching out to a list of warm leads that asked for solution help. Contributed to converting 35 resellers to our partner program. Show less -
Inside Sales Consultant: CommercialApc By Schneider Electric Jun 2016 - Jan 2017Costa Mesa, CaConsistently surpassed monthly quotas of $20k in U.P.S. technical sales. Leveraged 3 months of technical sales training, learning single-phase and three-phase electricity to sell over 50 technical SKUs.● Led an average of 30-50 inbound calls per day from our commercial channel. Created technical solutions for mostly end-users and some partners.● Utilized Salesforce to manage leads, track interactions, and maintain accurate records of customer interactions and sales activities.●… Show more Consistently surpassed monthly quotas of $20k in U.P.S. technical sales. Leveraged 3 months of technical sales training, learning single-phase and three-phase electricity to sell over 50 technical SKUs.● Led an average of 30-50 inbound calls per day from our commercial channel. Created technical solutions for mostly end-users and some partners.● Utilized Salesforce to manage leads, track interactions, and maintain accurate records of customer interactions and sales activities.● Led product demonstrations and presentations to potential clients, effectively communicating the value proposition and benefits of Schneider Electric solutions. Show less -
Campus ManagerCourse Hero Sep 2015 - Mar 2016Irvine-Help recruit, and manage interns with the goal of raising the visibility of Course Hero and its academic resource-Plan and execute successful campus wide events, with the goal of growing Course Hero’s UCI student market -
Business Development InternCourse Hero Jul 2015 - Sep 2015Irvine, Ca-Develop and implement marketing, communication, and business development strategies to drive visibility of the Course Hero Knowledge Drive on the UCI campus, a phil- anthropic initiative that has donated 200,000+ books to the 1 Million Books for Gambia project-Recruit, manage, and lead a team of 15 students to help strengthen the academic re- source that Course Hero provides, while also increasing the use of the Course Hero site among friends and peers -
Social Media InternGet Meed Inc. Jun 2014 - Dec 2014Irvine-Generate creative social media content that targets relevant student and academic groups-Create emails for advisors and school representatives that present job opportunities for relevant major groups within UCI
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Business Development InternGet Meed Inc. Dec 2013 - Jun 2014Irvine-Give constructive and creative feedback on GetMeed’s development and design updates-Identify and evaluate specific business opportunities and market trends
Frequently Asked Questions about Steven Watkins
What is Steven Watkins's role at the current company?
Steven Watkins's current role is Digital Marketing Specialist | Google Ads Certified in Search, AI-Powered Shopping, & Creative | Passionate About High-Impact Ad Strategies | Former SEO.
What schools did Steven Watkins attend?
Steven Watkins attended Uc Irvine.
Not the Steven Watkins you were looking for?
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Steven Watkins
Higher Ed Accreditation, Licensing, Compliance, Program R&D. Tested Ai Large Language Models As Audit Tools (Hint: Don'T). Passionate About Navigating Regulatory Complexity.San Francisco Bay Area1unitek.com3 +151045XXXXX
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Steven Watkins
Davis, Ca4gmail.com, metabolon.com, bcdbio.com, lipomics.com5 +191957XXXXX
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Steven Watkins
Project - Associate Technology Software Engineer At PsegNew York City Metropolitan Area3enforsys.com, enforsys.com, pseg.com -
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Steven Watkins
Fairfax Station, Va
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