Steven Webster Email & Phone Number

Kirkland, Wa, Us

San Francisco, California, Us

Ann Arbor, Michigan, Us

Responsible for the rapid development of a high performance, growth oriented marketing team focused on Go-to-Market strategies, driving marketing as a growth engine, modernization of the brand, building out a PMM function and establishing category leadership and product differentiation for a high growth b-round cyber security company.Refocused a small, reactive, production-oriented marketing team into a growth engine by resetting priorities, developing a strong integrated GTM across sales and marketing, making key organizational changes, hiring key talent (rapidly growing from a team of 5 to 26 in two quarters with a focus on building out PMM, Demand, SDR) and interlocking PM and R&D with GTM.Worked across the ELT to develop a clear purpose, mission, vision and values for the entire company to serve as our “north star” for GTM functions, People (recruiting) and R&D functions.Achieved 95% of marketing created pipeline (60% of a 4X ARR target) in our first quarter of ABM by combining Digital Marketing, SDR regionalized pods, Campaigns, SEO, Marketing Ops and Content under a single Demand Center engine - laser focused on inbound, ICPs, named target accounts and ABX strategies.Repositioned the company and products from a “nice-to-have” into a “must-start-with” by developing key business value messaging for key personas instead of focusing on technical capabilities. Implemented KPI measurements and organizational discipline to measure performance on a daily, weekly, monthly and quarterly basis performance against GTM plans.Rebranded the company to highlight the value of Censys vs the capabilities of the product..Launched an Analyst Relations program focused on influencing an emerging category for ASM/DRP through briefings and building early category influencers. Launched a Sales Enablement V-team focused on developing key content and position workshops during onboarding and ongoing sales training.

Paramus, New Jersey, Us

Responsible for turning around a marketing function and leading into a modern, global team.Inherited a broken Marketing team after four previous CMOs and a recent CRO departure. Restored trust and partnership within Marketing and across GTM teams. Retained, hired and built a world class organization within three quarters while improving employee engagement scores from the lowest in the company (53%) to the most improved (82%) within 2 quarters.Developed an integrated GTM with a clear ICP, Market segmentation and key buying center personas with an emphasis on enterprise and emerging technology segments.Exceeded a 3X ARR pipeline target within three quarters by implementing an ICP, integrated GTM and a focused AMB strategy executed by combining SDR, Demand, Advertising, Campaign and Field functions into a single global Demand Center.Rebuilt Product Marketing and company positioning from individual disconnected products into a platform of solutions for developers.Created a successful Analyst Relations program focused on SAST and SCA category management improving MQ and Wave positioning Q over Q.Rebranded Checkmarx (previous version) with a North American and EMEA developer persona focus (89% of ARR).

Santa Clara, California, Us

Leading our global strategy for developer relations, online community and tools across Palo Alto Networks Cloud Portfolio.

Santa Clara, California, Us

Responsible for all aspect of customer marketing including global user groups, customer onboarding, and community (Prisma) Launched an online developer community for Prisma Cloud.25% growth in Fuel User Groups to 33K global members with 10 major and 150 minor meetups a year on a $750K budgetLaunched “Beacon” a new customer onboarding platform that combined all customer success facing functions into a single self-service educational platform. Exceeded new user launch estimated by 50% Implemented Medallia for CSAT and NPS monitoring and management identifying account churn risk, actioning AE > RVP > SVP engagement

Seattle, Washington, Us

Responsible for a Global Corporate Marketing team focused on F5's marketing campaigns, brand, creative, studio, community, digital marketing and optimization.Successfully merged four internal teams (brand/creative, digital, community, PMO) into a single in-house, digital agency improving efficiency and achieving an 89% on-time delivery rate.Launched ‘We Make Apps GO’ global brand awareness campaign in five languages, reaching 65 million targeted users, driving 85K mid, senior and C-level digital engagements over 3 months.Launched ‘F5 Labs’ threat intelligence website in support of F5’s foray into security adjacency. Improving security awareness.Established common success metrics ad KPI’s across marketing teams aligning programmatic investments.Established forecasting and capacity planning models improving team efficiencies and quality.

Seattle, Washington, Us

Responsible for new digital business models, go-to-market strategies and community driven customer cultivation strategies focused on frictionless product offers.Created a re-imagined “Try F5 Experience”, reducing trial downloads from 23 steps over 6 websites to a single page web application.Established CX and Optimization practice improving targeted inbound campaign conversions by as much as 240%.Developed subscription revenue business case for an F5 Marketplace.Developed use-case based marketing plans.Prototyped F5 Marketplace.

Seattle, Washington, Us

Responsible for expanding F5's brand presence through digital marketing, community, innovation and audience growth through search, content and integrated marketing initiatives.Promoted to turn-around and underperforming web production and development team.Recruited top talent to expand or improve community, web production and web development. Relaunched f5.com on a solution focused content strategy in five languages on time and on budget resulting in a 105% increase in organic traffic and 20% reduction in bounce rates.Established Customer Experience and Optimization practice to drive data based decisions, A/B testing and user experience optimization.Led the development of an integrated, centralized translation engine expanding supported languages to six while reducing translation times to two weeks and reducing budgets by 90%Reset information architecture and content volume on DevCentral (F5’s online technical community) driving membership growth 430%+ (to 325K members at last count).Re-establish MVP advocacy program through tiered gamification model for community members.

Seattle, Washington, Us

Responsible for delivering a global digital platform for customers, partners and clients for F5's global websites.Consolidated three corporate website platforms to one reducing technical debt and improving DevOps agility. Led the development of new platform capabilities that enabled the successful launch of programs like F5’s Newsroom (20% of traffic), F5 Blogs (10% of traffic) and Technical Articles (25% of traffic). Integrated access and identity across all customer facing properties (formerly three separate registration/logins).Integrated community with marketing and support websites improving customer outcomes and cross site user flows resulting in DevCentral surpassing all other owned properties in organic traffic.

Seattle, Washington, Us

Responsible for feature development, online strategy and operations of DevCentral, F5 Networks online technical community.Hired and led top talent to expand platform and community capabilities and programs.Reset success criteria from time on page and pages per visit to engagement to engagement and time to answer.Led the development and successful implementation Question and Answer replacing Forum model which resulted in re-acceleration of stalled community growth.Achieved 90% answer rate within 24 hours from peers, 95% within 48 hours using F5 moderators

Seattle, Washington, Us

Responsible for the platform development of DevCentral, F5's online technical communityImplemented F5’s first Software Development Lifecycle programDeveloped “secure coding” best practices in partnership with ITImplemented source control and branching strategiesDeveloped user group functionality in support of field marketing efforts

Responsible for all aspects of marketing, product development and engineering for a digital marketing Saas platform and managed services offerings focused on recreational, marine and power sports industry. Successfully launched vertically integrated products including digital marketing platforms, mobile sales management, online sales engagement services and online marketing programs to over 300 dealers through North America Grew to 40% market share through integrated online and offline marketing strategies.Developed programs and teams to provide managed services to recreational vehicle and SMB markets.Automated 50% of the RV Industry online inventory through strategic integrations.Developed successful PS programs and teams to provide digital agency services to recreational vehicle SMB market.

Austin, Tx, Us

Responsible for a global software development team focused on software customization as part of Epicor's global professional services team. Responsible for contributing $6M in bookings annually. Led a team of 35 developers, business analyst and project managers to deliver customized software solutions for Epicor customer such as BIG-O Tires, HILTI Corp and JVC.Developed best practices around team structures, field services integrations and customer service models that improved delivery accuracy while containing billing writes off below 10%.Expanded services offerings into ERP integrated ecommerce and customer facing self offerings.Combated declining revenues by expanding team service offerings into ecommerce and CRM solutions.Developed Ingram Micro integration as a through-channel sales play. Resulted in several successful $1M+ sales globally.

Responsible for all aspects of Information Technology and business systems for a two time Inc 500 growth company.Successfully implemented ERP software including Accounting, CRM, Order Management and Warehouse Automation within a one year timeline and $750K budget.Leveraged data analysis to identify and correct significant supply chain inefficiencies.Created gamification tools to incentivize distribution center team members to meet or exceed shipping and revenue goals.Created inventory forecast algorithms to provide CSRs real time product availability estimates and improved real time inventory accuracy to within 99%.Led a 24/7/365 support organization for 120 users.

Engineering, Business

Mech Engineering & Business