Steven Widman Email and Phone Number
At Yahoo, my consultative approach has redefined how we go to market, contributing to our leadership in a competitive digital landscape. Spearheading a context-driven, consultative sales approach, I've carved out a niche, merging thought leadership with practical application.My tenure in Enterprise Sales has been marked by the successful navigation of complex discussions around identity, AI, consumer privacy and emerging media, positioning Yahoo as a forward-thinking partner. I've cultivated deep client relationships, leading to significant business wins, decade-long partnerships and setting the stage for Yahoo's sustained growth.Top Clients: Anheuser-Busch, Kellogg's, Sanofi
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Enterprise Sales DirectorYahoo Jan 2022 - PresentDuxbury, Massachusetts, United States+ Provided thought leadership on complex issues such as identity, privacy, signal loss, SPO and streaming TV, preparing clients for the future while driving adoption and YOY revenue growth+ Triangulated multiple sources to uncover the relative performance of competing Streaming TV networks; client voiced ‘light years ahead of anything received to date’.+ Conducted first-to-market identity tests, replicating scale and performance in a signal-free universe and reinforcing Yahoo’s leadership position+ Collaborated with multiple stakeholders from Product to Sales Strategy to spearhead an internal investment case for Commerce Media expansion+ Fostered a fun, winning culture that earned the necessary respect to successfully lead a highly-matrixed, remote, cross-functional sales support team+ Grew same-account sales 300%+ via consistent YOY growth (no assistance from new accounts) -
Senior Field Sales DirectorYahoo Feb 2016 - Oct 2022+ Leveraged a trusted CMO relationship to earn an opportunity to compete for new business; within a year, displaced incumbent DSP and grew budgets 3x YoY + Won head-to-head competition against a large field of competitors to win flagship account+ Pioneered complex, emerging media such as programmatic DOOH, Audio and CTV, while still nascent industry-wide+ Negotiated a Global DSP MSA and launched in EMEA and LATAM; successfully standing up the first global DSP account at Yahoo+ Outperformed industry giants to be selected as top JBP Partner, following winning presentation to CMO (along with standing ovation)
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Audience Sales SpecialistYahoo Feb 2014 - Feb 2016Boston, Massachusetts, United States+ Right Media was sunset; promoted to Yahoo Sales as a programmatic subject matter expert+ Partnered with Account Directors to provide solutions to technical requests and complex targeting scenarios
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Programmatic Account ManagerYahoo Jul 2010 - Feb 2014New York, United States+ Right Media Exchange was the first biddable ad exchange+ Pioneered ‘programmatic buying’ (a new term) with leading advertisers P&G and Kellogg’s
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Associate DirectorStarcom Apr 2004 - Jul 2010New York, United States+ Strategy lead, managing Fortune 100 accounts such as P&G, Coca-Cola, Samsung. + Led a team of 6 direct reports. Primary client point of contact. -
Media SupervisorMpg Jun 2002 - Apr 2004New York, United States+ Led Media Planning for clients including GSK and Schering-Plough -
Media PlannerOmd Usa Sep 2000 - Jun 2002New York, United States+ Led Media Planning for accounts including Exxon Mobil Corporation
Steven Widman Education Details
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Digital Communication And Media/Multimedia -
Bachelor'S Degree
Frequently Asked Questions about Steven Widman
What company does Steven Widman work for?
Steven Widman works for Yahoo
What is Steven Widman's role at the current company?
Steven Widman's current role is Consultative Sales Leader | NYU MBA.
What schools did Steven Widman attend?
Steven Widman attended Nyu Stern School Of Business, Binghamton University School Of Management.
Who are Steven Widman's colleagues?
Steven Widman's colleagues are Charles Richards, Sohan Lal Ragar, Chetana Mahure, 揭育凤, Tyler Schkuta, Chanika Geevandi, Mathis Haugeard.
Not the Steven Widman you were looking for?
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Stephen Widman MD, F.A.C.C.
Middlebury, Ct -
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