Results-driven digital marketing professional with a BA in Advertising and Public Relations from Loyola University Chicago. Experienced in digital media, client relations, and strategic marketing, with a proven ability to manage and execute successful digital campaigns. Skilled in content creation, social media management, and data-driven analysis, dedicated to driving business growth and enhancing brand visibility.
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Digital Marketing Account ManagerC-4 Analytics, Llc Aug 2024 - PresentWakefield, Massachusetts, Us• Managed comprehensive digital marketing campaigns for automotive dealership clients, utilizing Google Analytics and Ads to drive web traffic, increase sales, and optimize online presence through strategic SEO, SEM, and PPC efforts.• Acted as the primary point of contact for client portfolios, leading weekly update meetings, creating detailed client-facing reports, and ensuring campaign milestones were met in collaboration with cross-functional teams.• Oversaw end-to-end project management from campaign conception to execution, leveraging tools like JIRA to streamline tasks, improve client websites, and enhance overall digital strategy, resulting in measurable client success. -
Digital Media SpecialistCastillo Media Agency Aug 2019 - Jun 2024• Increased client social media engagement by 35% through targeted content strategies and effective use of analytics tools, including Hootsuite, Google Ads, and MailChimp.• Managed and optimized digital ad campaigns across Instagram, Facebook, TikTok, and LinkedIn resulting in a 40% boost in click-through rates and a 25% reduction in cost per acquisition.• Developed and executed email marketing campaigns that achieved a 20% increase in open rates and a 15% rise in conversion rates.• Successfully managed and nurtured relationships for five key accounts, in the oil, healthcare, and gas fields, driving client satisfaction and business growth.
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Guest Relations & Marketing SpecialistVio Med Spa Aug 2022 - Feb 2024Strongsville, Ohio, Us• Implemented targeted marketing campaigns that led to a 12% increase in new client acquisition and a 15% rise in repeat visits.• Established and grew the franchise’s TikTok and Instagram presence, achieving 6,000+ followers.• Organized events like the 2023 anniversary party that surpassed revenue goals by 200%, generating over $27,000 in 4 hours.• Spearheaded lead generation initiatives on Client Runway, resulting in a 12% increase in qualified leads and a 10% boost in conversion rates. -
Guest Relations SpecialistVio Med Spa Jul 2022 - Aug 2022Strongsville, Ohio, UsEducates guests on V/O Med Spa services, products, and financing options. Greets guests, answer and screen phone calls, schedule appointments, and follows up on messages and sales leads. Drives sales and achieves sales targets for promotions, services, and treatment launches. Gathers accurate guest information, ensures completion of all forms, schedules guest services, and confirms appointments. Records and bill treatments accurately and on time -
Pr & Marketing InternWellness House Sep 2023 - Dec 2023Hinsdale, Il, Us• Maintained co-control of all social media channels, leading to an increase in follower count and a significant boost in engagement rates.• Assisted in setting marketing strategies for the following fiscal year through market analysis, contributing to various increases in donor engagement.• Launched targeted social media campaigns that raised awareness and participation in events, resulting in a increase in event attendance and a rise in donations. -
Guest & Public Relations InternAsticou Inn May 2023 - Sep 2023• Assisted across various avenues integral to the business including client relations, social media marketing, photography, and strategizing.• Supported the planning and execution of various events (weddings, fundraisers, 250+ parties), creating marketing materials, and developing community partnerships.
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TravelCareer Break Jan 2022 - May 2022I participated in a study-abroad program at the Loyola University Chicago John Felice Rome Center. During this time, I immersed myself in Italian culture and took a full course load within my major, as well as some additional coursework which explored the current sociological state of Italy.
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Jr. Administrative AssistantCivitas Childlaw Center Sep 2021 - Dec 2021Chicago, UsAssist in the management of the front office, including greeting visitors and answering phones. Provide administrative support to attorneys and other staff, including document preparation, scheduling, and file management. Assist in the planning and execution of special events, including fundraisers and community outreach activities. Manage the intake and processing of client intake forms and assist with other client services as needed. Maintain and update client and donor databases. -
Virtual Monitoring SupervisorLoyola Medicine Aug 2020 - Jul 2021Maywood, Il, UsCreated and presented a daily summary of policy changes, new initiatives, and goals to a team of 16 individuals. Initiated policies which led to an increase in positive reviews of the department from various hospitals within the system. Handled copywriting and design of various emails and general communications. Spearheaded initiatives to improve trust and faith in our program and directly led to an increase in camera utilization. -
BaristaStarbucks Aug 2019 - Sep 2020Seattle, Wa, UsPrepared and served drinks and food in accordance with health codes and café standards. Held coffee preparation demonstrations and assisted customers with selections of various coffee blends, teas, hot and cold espresso beverages, smoothies, and bakery items. -
Business Development Center AgentAncira Nissan Jan 2019 - Aug 2019Utilized customer-service skills to ensure the consumer's initial point-of-contact is a positive and fulfilling experience. Ran reports to ensure a 90% or higher conversion rate (scheduled to completed). Created returning customers by promoting appointments for prior declined services in order to create another source of revenue for the company. -
Quality Assurance SupervisorReconmr Jun 2018 - Nov 2018San Marcos, Tx, UsDeveloped a highly effective team by leading 13 service and support individuals responsible for ensuring customer survey completion and reaching quota. Responsible for a 115% increase in overall completed surveys and led various projects to continue boosting performance. -
Bilingual Customer Service RepresentativeReconmr May 2018 - Jun 2018San Marcos, Tx, UsConducted outbound calls and surveyed respondents on a wide variety of topics. Collected survey data by phone and complete the following duties on a daily basis: making outbound phone calls, reading a script verbatim, asking questions to respondents, and recording responses to open ended questions or multiple choice questions. Promoted in third week to Quality Assurance Supervisor due to routinely achieving 200% of quota on projects and showing an eagerness to take on additional responsibility. -
Team MemberChick-Fil-A-Franchise Jun 2016 - Jul 2018Atlanta, Ga, Us
Steven Zepeda Skills
Steven Zepeda Education Details
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Loyola University ChicagoDual Degree - Advertising & Public Relations -
Reagan High SchoolHigh School Diploma
Frequently Asked Questions about Steven Zepeda
What company does Steven Zepeda work for?
Steven Zepeda works for C-4 Analytics, Llc
What is Steven Zepeda's role at the current company?
Steven Zepeda's current role is Digital Marketing Account Manager.
What schools did Steven Zepeda attend?
Steven Zepeda attended Loyola University Chicago, Reagan High School.
What skills is Steven Zepeda known for?
Steven Zepeda has skills like Leadership, Social Media, Multi Task And Handle High Volume Workloads, Time Efficient, Delegation, Graphic Design, Reporting And Analysis, Microsoft Powerpoint, Data Analysis, Pediatric Cpr, Customer Satisfaction, Housekeeping.
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