Steven Alder Email & Phone Number

Woods Cross, Ut, Us

Agency Bell is a leading digital marketing agency that specializes in delivering quality clients to law firms. By leveraging automated advertising with artificial intelligence, we produce powerful marketing campaigns for firms in a variety of competitive legal categories.We have generated millions in collective case settlement values for numerous law firm clients, and continue to grow our team to support larger, more complex programs. Many factors determine our success, but at the core of it is our people. We are in growth mode as an Agency, and we’re hiring top advertising professionals around the country to join us as we expand our client list and digital services.• Manage relationships with key internal and external stakeholders, fostering effective communication and collaboration.• Establish processes and build automation that allows scaling from hundreds of partners to thousands.• Provide day-to-day support and guidance to the ad operations team, assisting in troubleshooting and issue resolution.• Seamlessly work across direct and programmatic channels, planning, delivering, and optimizing campaigns toward awareness and performance-driven key performance indicators (KPIs).• Develop quantitative analysis, ad hoc reports, and models to support decision making and drive continuous improvement.

Ogden, Utah, United States

• With a deep understanding of the ad servicing and digital ecosystem, develop and lead company strategy, build an inclusive culture ensuring team members thrive and company success indicators are achieved, oversee day to day ad operations and contribute to ongoing account optimization.• Experienced in both the AdTech and Agency ecosystems with extensive experience in demand-side platforms (DSP) execution and deep knowledge of ad operations.• Expert knowledge of digital programmatic buying with hands-on experience using DPS for large-scale clients.• Help drive programmatic product and strategy including pricing, ad products, and internal process.• Lead client meetings and ensure campaigns are meeting clearly defined conversion objectives.• Maintain and build trusted relationships with key customers, clients, partners, and employees.• Troubleshooting technical issues with creative, tactics, DSP software, and PTSS digital ad campaigns when necessary.• Set comprehensive goals for performance and growth while establishing policies that promote company culture/vision.• Develop, evolve and execute best practice processes for programmatic operations, new deal implementation, live deal optimization, supply optimization, and consultative up-selling to high value products.• Strong leadership skills, leading employees through motivation and example, to produce quality work products within tight timeframes, while simultaneously managing multiple projects.• Define and implement analytics tools to improve data-driven decision-making.• Identify organizational workflow blockers, find solutions, recommend, and implement new processes, technologies, and systems to improve and streamline organizational processes, use of resources and materials, and keep the company on course to achieve or exceed its KPIs.

Farmington, Utah

• Oversaw the accurate tracking of data related to campaign delivery and responsible for timely and effective communication both to internal parties and to clients.• Responsible for the set-up, optimization, performance, and general stewardship of advertising campaigns.• Continually promoted and achieved high standards of quality at work, applied attention to detail to execution and constantly looked for problems to solve and ways to improve.• Adept at navigating the intricacies of tactical systems and processes (e.g., third party ad servers, verification vendor platforms, DSPs, Salesforce, etc.)• Owned entire advertiser campaign life cycle - Facilitated and executed tasks involved with ad campaign management, including setup and trafficking, Q&A and troubleshooting, monitoring performance and delivery, reporting and analytics, optimization, billing and budgeting, strategic account planning, etc.• Collaborated with relevant cross-functional teams to achieve client goals and raise awareness around campaign performance and recommendations.

South Jordan, Utah, United States

• Executed Customer Success best practices and strategies to drive high overall satisfaction, address business concerns at the onboarding phase, and build relationships that grow for the entire Customer Success function. • Provided support for the Hewitt Packer (HP) Partners in managing client relations, establishing pricing, and creating lead generation for the sales department, and assist in troubleshooting any technical issues. • Demonstrated ability to perform high level cost, risk and benefit analysis without compromising quality customer service.

Salt Lake City Metropolitan Area

• Consult on best practices and solutions and drive high overall satisfaction in addressing business concerns and providing feedback and recommendations.• Provided support and collaborated with executive decision makers with multi-million-dollar clients to oversee online assets, social media, emails, online campaigns, and credit card campaigns.• Owned entire advertiser campaign life cycle - Facilitated and executed tasks involved with ad campaign management, including setup and trafficking, Q&A and troubleshooting, monitoring performance and delivery, reporting and analytics, optimization, billing and budgeting, strategic account planning, etc.

Salt Lake City Metropolitan Area

• Oversee the daily sales operations as well as develop and implement effective territorial marketing and sales strategies to ensure that sales quotas for the territory are met. • Created and executed a territory sales plan that exceeded established sales quotas and increased overall sales revenues.• Optimized business development plans by working closely with the Founder to maximize time in the field and overall efficiency through development and prequalification of leads.