Steven Alig Email & Phone Number

Miami/Fort Lauderdale Area

Direct all aspects of operations and activities for this full service consulting and marketing agency. Manage daily operations including digital strategy, content management, web design, branding & corporate identity, editorial content calendar, and online marketing services for clientele.✓ Manage projects diligently under aggressive deadlines while maintaining editorial integrity and ensuring media content is directional, clear and audience-appropriate.✓ Work with various… Show more Direct all aspects of operations and activities for this full service consulting and marketing agency. Manage daily operations including digital strategy, content management, web design, branding & corporate identity, editorial content calendar, and online marketing services for clientele.✓ Manage projects diligently under aggressive deadlines while maintaining editorial integrity and ensuring media content is directional, clear and audience-appropriate.✓ Work with various departments for each client to define business strategy and overall roadmap for online digital execution.✓ Optimize Title Tags, make copy recommendations, developed site architecture, and designed page layout for audience engagement and SEO. ✓ Managed client natural search marketing programs to generate maximum traffic through improved organic search engine visibility. ✓ Conduct statistical analysis of digital media campaign delivery and performance using data sourced from Google Analytics.✓ Manage, analyze and optimize PPC campaigns with Google Adwords and Facebook ads for client.✓ Perform keyword research, SEO (on-site/off-site) and link building to increase traffic for client websites.✓ Consistently exceed budgeted goals for new client generation and profitability by providing best in class service. Digital Strategy▬▬▬▬▬▬✓ Develop, implement and evaluate client digital strategies across media, creative, and website experiences. Provide strategic insight to clientele regarding the entire digital channel to bring to life brand positioning and campaign communications in the most innovative manner.✓ Determine the most effective digital platforms to be leveraged and define/refine the role for each platform within the communications ecosystem. Determine digital channels to be leveraged and ideate tactics that align with digital strategy and client goals.***Continued below Show less

Miami/Fort Lauderdale Area

Digital Strategy▬▬▬▬▬▬✓ Define content strategy, write creative briefs, and develop the user experience required to activate the strategy. ✓ Effectively utilize research and tools to populate digital/social customer profiles and personas with emphasis on custom digital solutions.✓ Evaluate websites and other digital experiences based on qualitative design/functionality assessments as well as quantitative performance metrics. Advise and collaborate on website development and… Show more Digital Strategy▬▬▬▬▬▬✓ Define content strategy, write creative briefs, and develop the user experience required to activate the strategy. ✓ Effectively utilize research and tools to populate digital/social customer profiles and personas with emphasis on custom digital solutions.✓ Evaluate websites and other digital experiences based on qualitative design/functionality assessments as well as quantitative performance metrics. Advise and collaborate on website development and redesign.✓ Significant contributor to the development of client websites by analyzing, recommending, managing and generating site content. ✓ Involved in the content development process from outset to completion including managing the editorial content calendar.✓ Analyze and assess client web site content for optimal SEO. Build strategies for developing, implementing and managing compelling and well-organized content based on a thorough understanding of business objectives, user needs and industry best practices.Select Projects▬▬▬▬▬▬BPBCPA.com: Manage multiple websites and projects. Created company intranet running WordPress integrated with Active Directory. Manage and maintain internal e-commerce shopping cart for employees.BodyLogic MD: Created a network of over 50 physician websites and processed for easy deployment and management. Maintain lean, SEO-friendly code. Implemented Google AMP pages for enhanced rankings.AronovitzLaw.com: Increased website traffic 43% (2013-2014). Targeted email campaign achieved a 44% open rate.Crabs.com: Increased website traffic 225% (2014-2015). Increased online sales of 184% and increased Facebook likes 134%. Show less