Steven Schaffer Email & Phone Number

• 𝗛𝗶𝗿𝗲, 𝗧𝗿𝗮𝗶𝗻, 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲 𝘁𝗵𝗲 𝗧𝗲𝗮𝗺 𝗠𝗲𝗺𝗯𝗲𝗿𝘀 – Served in a management role for any existing or new members of the media production team, providing continual guidance and mentoring and monitoring performance across the team. Served as the lead trainer for any new members of the team.• 𝗔𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Day-to-day ad management activities (preflight and traffick all print & digital ads and working with advertisers to correct any issues) to help ensure I was connected to internal and client workflows, identify process improvement areas, and cover for staff when absent. Reviewed materials to ensure advertiser content met clients' guidelines and requirements • 𝗔𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲/𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 – Become a specialist in software/programs that were used daily include: SendMyAd portal (ad submission portal that preflights ads), Salesforce CRM, Google Ad Manager, AdButler, Google Docs Editors• 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 – Work with Salesforce Administrator as needed to ensure our use of Salesforce is efficient for the ad collection team, including managing product uploads and updating product metadata necessary to help drive automation of the ad collection process• 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 – Actively review digital analytics for advertisers to measure success and recommend optimizations (mostly related to web banners & sponsored eblasts)𝗠𝗶𝘀𝗰𝗲𝗹𝗹𝗮𝗻𝗲𝗼𝘂𝘀:• Served as the point person internally and for our digital media vendor to ensure team members are trained on product offerings. Serving as a digital subject matter expert for YGS sales team members, clients, and direct report.• Updated client media kits that were hosted on Drupal• Guide new clients through the Google Ad Manager setup process. Help troubleshoot Google Ad Manager issues and support clients who are struggling with tag implementation.

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻• Coordinated and maintained projects for publication and digital communication initiatives using project management software (Advantage/WebVantage)• Managed resource allocation of assigned team members and monitored deadlines to ensure projects were completed on time• Participated in internal project kick-off meetings to understand the scope of work• Provided support for our project management system to help setup clients, vendors, and job schedule templates 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻• Independently lead weekly project status meetings with account managers (for my assigned clients)• Engaged in regular communication and collaboration with department leaders throughout the company𝗠𝗶𝘀𝗰𝗲𝗹𝗹𝗮𝗻𝗲𝗼𝘂𝘀• Ran weekly reports for account managers (CSM workflow, job schedules, release to print, Salesforce reports) and various dynamic reports as requested• Updated client media kits that were hosted on Drupal, an open-source CMS• Tracked and processed client invoices within ePace• Handled client communication as needed • Maintained training and process documentation

• 𝗧𝗿𝗮𝗳𝗳𝗶𝗰/𝗠𝗮𝗻𝗮𝗴𝗲/𝗣𝗿𝗲𝗳𝗹𝗶𝗴𝗵𝘁 𝗣𝗿𝗶𝗻𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘀 – Responsible for the collection, preflight, and trafficking of all print & digital ads for over 30 clients and working with advertisers to correct ads that are not within specifications. Reviewed advertiser materials to ensure content met clients' guidelines and requirements • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 (𝘄𝗶𝘁𝗵 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲) – Responsible for maintaining production reports for all internal and external clients adhering to production deadlines upon ad close and art due dates.• 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 – Work closely with Account Executives to maintain the most up-to-date production reports for assigned accounts, and communicate all reports with both internal and external clients based on deadlines.• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Work closely with Account Managers to review ad collection process and ensure process is up to date. Coordinate with internal stakeholders (Account Managers, Account Executive) and clients to ensure all ads are placed properly, goals were met, and recommend optimizations to ad campaigns𝗠𝗶𝘀𝗰𝗲𝗹𝗹𝗮𝗻𝗲𝗼𝘂𝘀:• Analytic reporting for digital advertisers and managed website ads for clients through GoogleAd Manager and AdButler• Proofed publications and eNewsletters for ad placement accuracyThe YGS Group provides customized marketing and communications solutions to help customers achieve their strategic business goals. The primary areas of focus are Marketing Services, Publishing Solutions, and Print Operations.

York, Pennsylvania Area

• Develop copy and design using Adobe Creative Suite on AAA Southern Pennsylvania promotional materials (i.e. brochures, newspaper ads, social media, travel flyers, post cards, & etc.).• Write editorials for AAA Southern Pennsylvania's bi-monthly magazine, Explore Your AAA. • Promote club through local community events• Proofread club publications (eNewsletters, bi-monthly magazine)• Maintained & updated club's intranet site through Joomla, an open-source content management system (CMS) for publishing web content.• Monthly analytic reporting on mobile app usage with AAA Southern Pennslyvania members (pulling metrics from Tableau).• Manage AAA's Driver Improvement program and served as a substitute instructor.AAA is a member-based organization offering roadside assistance, travel services, insurance, financial products, merchandise, member discounts, and more. AAA Southern Pennsylvania serves nearly 300,000 members throughout York, Franklin, Fulton, Bedford, Clearfield, Cambria, Clinton, and Centre counties.

Greater Pittsburgh Area

• Coordinate and plan certain pieces of our 24 walk sites across Western & Central PA. • Assisted in the planning and coordination of fundraising events designed to raise awareness and financial support for the National MS Society. Crucial planning and coordination of day-of-event logistics.• Assisted with the recruitment of event participants which includes: email, & telephone communications along with face to face interactions at kick-off parties, and other community events.• Assisted with social media campaign during Multiple Sclerosis Awareness Week; involved designing a Twibbon photo over layer with Facebook cover photo along with copy for scheduled posts during the week of.The National Multiple Sclerosis Society, is a United States-based, non-profit organization, and its network of chapters nationwide help people affected by multiple sclerosis by funding research, driving change through advocacy, facilitating professional education, and providing programs and services that help people with multiple sclerosis and their families.

California, Pa

• Greeted gym members and answered calls • Sanitized and organized the gym • Created social media posts • Employee of the month (October 2013, October 2014).

Hanover, Pennsylvania

• Greet customers with courtesy, handled cash transactions• Developed great customer service by being polite and putting each customer first while also strengthening my interpersonal skills. • Served as a Jack-of-all-trades employee, providing assistance in many departments• Guided and tactfully solved queries/concerns of customers• Provided training and assistance to newly joined cashiers.

Bachelor Of Science - Bs, Business Administration: Marketing Concentration

Activities and Societies: Mentoring Program, Student Marketing Association, STAND- 𝗠𝗶𝗻𝗼𝗿: Travel and Tourism. - 𝗗𝗲𝗮𝗻'𝘀 𝗟𝗶𝘀𝘁: Five.

Education record

Activities and Societies: Football Team, Track and Field Team, Varsity Club• Team captain for the football and track team. • Vice.