PMM lead on product-led growth (PLG), subscription funnel experimentation, and pricing/promotions for Premium.

Focused on product-led growth (PLG) and end-to-end inbound and outbound product marketing for Premium.

- Interim Head of Growth (08/20 - 03/21) - Worked with 4 growth marketers responsible for managing $XXM acquisition budget and led team to strongest quarter to date. Led weekly growth meetings with both CEO and CMO. Reported directly to CMO.- Strategized monthly growth goals, budget forecasts, quarterly OKRs, and other strategic initiatives with CMO and finance. Partnered with CMO, finance, and analytics on FY21 growth forecast preparing for Acorns IPO.- Revamped and optimized the Acorns referrals program, resulting in increasing referrals from 15% -> 30% of acquisition in 4 months while maintaining efficient unit-economics through AB testing of different creative, landing pages, targeting, and referral offers and incentives.- Growth lead on conversion rate optimization, landing page optimization, ASO, and cart abandonment email strategy.

- Independently managed and owned $XM acquisition budget for FY19, growing MileIQ by XXXK active paid subscribers at a 3.7x LTV/CAC ratio.- Worked closely with senior leadership and finance to strategize growth goals, budget forecasts, and quarterly OKRs for FY19.- Worked cross-functionally with design, engineering, and analytics to launch MileIQ ad placements on the Iris COIN surfaces, exposing MileIQ to ~89M Windows users in the US.- Worked on outbound GTM strategy for MileIQ, Spend, and Office 365 BP to determine both external and MSFT internal channels (COIN, App Gallery, Message Center, Excel Biz Bar) for acquisition, up-sell, and cross-pollination.

- Growth and acquisition country manager for MileIQ in Canada- Managed $XM acquisition budget over 18 months to launch and grow MileIQ in Canada to XXK active users for FY18- Managed digital (Facebook, Google UAC, Twitter, Pinterest, Apple Search, ad networks, retargeting) and offline channels (TV, OOH).- Acted as the growth lead for MileIQ in Canada. Worked cross-functionally with product, design, and engineering to localize the product and funnel with the objective of net new user growth.- Worked cross-functionally with engineering, design, and content to create and launch the MileIQ and Spend Excel Templates as growth channels for MileIQ and Spend.

Growth consultant for various startups

- Conducted audit engagements of California state tax returns of large multistate corporations (greater than $500M in sales) to determine tax liability under the provisions of California Tax Law, Federal Tax Law, and GAAP- Secured over $500K for the state of California by closing an audit that applied a 25% allowance of R&D credits over the span of nine different tax years- Secured over $100K for the state of California by closing an audit based on the issues of the California state apportionment factor, partnership/flow-through income, and foreign income

- Conducted research on financial stocks using fundamental, quantitative, and technical analysis using charts and graphs- Coordinated with other team members to present stock recommendations and market industry news