Co-President, General Counsel
Mark Shale
Award-winning, innovative multi-channel retailer. Widely recognized within industry for exceptional customer service and innovative merchandising and store design.• Full profit and loss responsibility for operations of eight stores in four states.• Mentored, recruited and directed associates at all levels including operations, sales consultants, store managers and merchants. • Early innovator of multi-channel retail.o Led concept development and launch of markshale.com and catalog.o Negotiated printing, paper and call center contracts, developed and executed operating budgets.o Produced with advertising agency and web design firm new catalog and website four times annually.• Successfully managed over $30,000,000 in award-winning store construction including store relocations and renovations.o Selected store design team, participated in space planning and design, negotiated construction contracts and monitored construction. • Branding: conceived assorted email, ROP and direct marketing campaigns; re-branded store identity and packaging. • Primary contact for outside counsel; guided company through successful reorganization in 1996.