We are a team of performance specialists that help businesses navigate the digital landscape. The constant change in the aftermath of the Apple Apocalypse (and impending Cookiepocalypse) fuels our passion & drive to unlock new opportunities to help you achieve your business objectives.We help clients advertise across Facebook, Instagram, TikTok, Snapchat, Reddit, Twitter, Pinterest, LinkedIn, Google, YouTube and Bing. We’re always looking to do more across social and search.

➢ Led the organisation’s APAC team in Sydney from day 1, overseeing the growth of the business in the region.➢ Offered expertise to internal and external stakeholders in all aspects of social media advertising using Brand Networks’ proprietary software for clients across Facebook, Instagram, Twitter, Pinterest, Snapchat and LinkedIn.➢ Supported business development in acquiring new clients and building the BN brand in the region.➢ Advised the BN Leadership team on platform direction and shape of the services organisation, as the overseas offices learned from the success of BN's rapid APAC growth.➢ Built a cross-functional local team, where every employee (myself included) carried out roles such as media buying, customer success, platform enablement, product support and business development.

➢ Managed Search & Social media client relationships across the Asia Pacific region, including Resolution Media (OMD), Accor Hotels, Hotels Combined, Neo@Ogilvy, STEAK Media, iProspect, Switched On Media and Reprise Media.➢ Forecasted media spend, maintained baseline revenue and achieved incremental revenue per quarter.➢ Conducted regular product demos and advanced training sessions for new and existing clients, respectively.➢ Developed and implemented optimisation strategies for clients, ensuring that they met their monthly KPIs.➢ Liaised with the Kenshoo Engineering team to resolve technical issues faced by clients in a timely manner.➢ Co-ordinated with the Product Team to develop initiatives for the Product Roadmap.

➢ Developed and implemented online and offline behaviour-based marketing campaigns for Officeworks and Toyota, including loyalty and trigger-based marketing programmes.➢ Facilitated the integration of internal, client and third-party agencies.➢ Liaised with business analysts and developers to deliver strategies and communications plans that converted prospects into customers, sustained customer retention and increased customer engagement.➢ Responsible for ongoing financial processes, including forecasting, estimating and invoicing.

Parent Company: J. Walter ThompsonRole: ➢ Managed the strategy and delivery for the company’s biggest retainer account and one of the largest automobile manufacturers in India - Mahindra & Mahindra.➢ Developed SMO, SEO and other digital marketing strategies for all clients.➢ Co-ordinated with the Creative and I.T. teams to ensure successful delivery of websites, emailers, banners for media plans and applications based on innovative ideas such as augmented reality.Significant Highlight:➢ Planned and executed digital activities related to the launch of the new Mahindra Xylo in February 2012. These included the launch of the new SEO-optimised website, AdWords campaign, WAP site, email marketing campaigns, media banners, social media competitions and various videos such as the making of the new Xylo TV commercial.

Parent Company: Leo BurnettRole: ➢ Responsible for retaining Indigo’s largest overseas client – Abu Dhabi Commercial Bank (ADCB).➢ Managed the execution of e-mail marketing campaigns according to the client’s stringent requirements.➢ Trained the client servicing, creative and web development teams, in keeping with the service-level agreement.

Parent Company: Clear Channel Communications, Inc.Role: ➢ Acted as manager of sales, training and client services for the company’s key accounts. ➢ Reviewed operating procedures and work processes for AirCheck, the company’s core service offering that identifies commercial and song airplay on radio in Australia.➢ Assisted clients in analysing post-campaign reports (both Radio and Pay TV) and compliance reports.➢ Handled responsibilities of managing new projects, supporting product launches & monitoring on-going marketing campaigns, including SEM, SEO and SMO.➢ Managed website and database development for AirCheck according to clients’ needs and coordinated with development teams in New York & Bombay. ➢ Evaluated technical efficacy of enhancements as well as new product & service components for AirCheck and Musicpoint. Significant Highlights:➢ Maintained and strengthened relationships with key accounts such as Sony Music Entertainment, Nielsen, Austereo, OMD, MediaCom, Universal McCann, Channel [V], dmg Radio, Australian Radio Network, Fairfax Media, Macquarie Radio Network and Universal Music.➢ Launched social media marketing and email marketing campaigns aimed at customer acquisition and retention. ➢ Implemented email marketing campaigns aimed at customer retention through Gen3Media’s gCast platform. Subsequently migrated the AirCheck subscriber database and all EDM activities to a more effective platform called Vision6.➢ Evaluated new open-source & proprietary technologies and reviewed their usefulness to the company.

Parent Company: Clear Channel Communications, Inc.Role: ➢ Ensured efficient use of staff at the company’s offices in Sydney and Bombay.➢ Managed the Australian & South African operations of the company.➢ Coordinated between AirCheck and its business partners in Australia & South Africa.➢ Looked after quality control & assurance.➢ Trained staff and worked on strategies for maximising the productivity of over 250 employees.➢ Developed proposals for revising operational workflows, redefining job functions and resolving issues.Significant Highlights:- Progressed up the company ladder with frequent promotions: ➢ Promoted to the Quality Assurance Team in November ’04. ➢ Promoted to the Australian process in December ’04. ➢ Managed the start-up of the South African process (AFSTEREO) from its inception in January ’05. ➢ Responsible for training of staff from February ’05. ➢ Promoted to Operations Supervisor in March ’05.- Managed the account of TAM India (a joint venture of AC Nielsen and IMRB) and altered the domestic service offering to suit their requirements.