IMC is a leading global market maker specialised in algorithmic trading and advanced technology. Over the last three decades we have set the pace in the evolution of market making. We know that our employees are the core of our success and, with a mission to be one of the leading trading firms globally, we want to attract and retain the brightest talent to work in our open culture which fosters teamwork and innovation. As the Global Head of Marketing & Communication I grow brand awareness and familiarity among potential new recruits, attracting qualified leads worldwide. Making sure that the absolute top talents in Tech and Trading know who we are and why IMC is a great place to work.• Responsible for Global marketing and communication.• Created the 2020-2025 Marketing Strategy and vision.• Strengthened the employer brand with global campaigns leading to 300% applicants.• Implemented a global digital marketing strategy that increased website visitors with 337% in 4 years. Leading to a 200+% increase in conversions.• Responsible for the strategic Partnership with Team Liquid: To overcome recruitment challenges during the lockdown, IMC partnered with esports giant Team Liquid, aiming to tap into the gaming community. This doubled brand awareness.• Built a high performing marketing team of 10+ marketers with skills and expertise across content, conversion and communication

Brunel provides business services specialising in flexible deployment of professionals. Operating from its own international network of 117 branch offices in 44 countries, Brunel has over 14,500 employees and an annual revenue of EUR 915 million (2018). Brunel is listed on Euronext Amsterdam N.V. and included in the Amsterdam Small Cap Index (AScX).• Responsible for marketing and communication in over 40 countries.• Implemented a global digital marketing strategy to drive revenue growth, increased share of wallet and improve the NPS.• Responsible for SEO, SEA, content strategy and reporting on ROAS. Increasing traffic to site with over 200%• Delivered as product owner: new global websites increasing conversion with over 22%• I introduced a fully online start-up: Pack; The on demand job community • Increased internal communication and cross- border collaboration amongst 12.000 employees.• Leader of global diversification and business development into 8 vertical markets.• Driving the sustainability agenda on People and Planet.• Built, led and developed a high performing marketing team of 20+ marketers with skills and expertise across customer experience, content, conversion and communication

• Responsible for marketing and communications on Brunel’s sponsorship of Team Brunel in the Volvo Ocean Race 2014/2015• Delivered 40 million euros of media value, 12% increase of employee engagement, organized 10 events hosting over 2500 guests and increased online inflow of talent through performance marketing• Manager of a team of 7 marketing professionals fulltime responsible for achieving the sponsorship goals.

• Responsible for the “Zorgeloos wonen” campaign • Streamlined communication around ABN mortgage products

• Introduction of Florius “Money Back” mortgage service concept

• Introduction of MoneYou’s first online mortgage product.

• Implementation of the digital strategy: "Listen, act, create" • Developed an internet saving product based on market and customer analysis.• Introduction and campaign of Budget Mortgage. 83% of new mortgages in year 1. • Improved the Savings mortgage boosting turnover of this product with 600%• Responsible for the commercial objective of 2.5 billion in 2009.• As part of the ING talent program I attended the TIAS Master of marketing program.• As a member of the innovation platform, responsible for stimulating and monitoring innovation in the organization.

• Establishing product, price, promotion and distribution policy of the IT and VOIP product spectrum, developing and implementing marketing activities. • Running marketing campaigns for Avaya, Siemens and Packeteer.• Setting up and rolling out a Pan-European marketing program.