Steven Bithell Email & Phone Number

San Diego, Ca, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Data, technology, insights and activation lead of marketing intelligence platform across Americas markets

Boston, Massachusetts, Us

Enterprise Marketing Platform Data and Technology Strategy Americas Lead for pharmaceuticals client

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Media, technology, operations, data solutions and data privacy expert tasked with feasibility consultation, strategic planning, setup and optimization of digital media campaigns, process management, product testing and standardization for top global brands. Manage agency technology vendor relationships, product roadmaps, partnership agreements and rate card negotiations. Lead AMEX’s media technology stack and drive cross screen media buying, data usage, verification, measurement, attribution, creative personalization, programmatic testing strategy and standardization across the agency. Also oversee campaign architecture, execution, QA, optimization and process management.

Boston, Massachusetts, Us

o Help manage overall account strategy, planning, execution and measurement for Victoria’s Secret and Lenovoo Evaluate technology vendors and generate POVs across clients and agency teams to drive efficiencies and innovationo Created process to prove cost effectiveness of Facebook page posts and Twitter tweets for Victoria’s Secret businesso Help monitor and manage Victoria’s Secret CPA programs to maintain weekly $4.50 ROAS, high AOS, Click Order Rates and click revenue per siteo Manage back-end technology for VS’s demand generation and direct response, customer retention and CRM programs ~ $7.76M annual display budgeto Help research, schedule and manage the implementation of Tag Management System on VS’s siteo Help manage the day-to-day workflow of three operation and technology analysts and one offshore traffickero Continuously managed the content and message distribution plan and execution and QA plan for Merrill Edge’s demand generation and direct response campaigns ~ $57M annual display budgeto Manage flash, Rich Media, mobile and video creative design and build to ensure alignment with media plano Help maintain and carry out quarterly testing plans to grow Victoria’s Secret and Lenovo businesseso Help develop and grow client, vendor and partner relationshipso Trained ~15 junior employees across agency and clients on technology and operational processeso Maintain agency, client and vendor processes and facilitate post-mortem meetings for improvemento Work with Media Finance and Media Planners to ensure campaigns deliver in full and solve any billing discrepancieso Developed a ticketing process to monitor offshore ad trafficking requests and offshore bandwidth

Boston, Massachusetts, Us

o Managed the implementation and optimizations of all Bank of America branding campaigns ($45M) and Bank of America Merrill Lynch’s global commercial banking ($15M), institutional retirement ($1M) and global banking and markets ($10M) display campaignso Managed all BAC vendor tracking pixel monitoring, testing and implementation process; over 3,500 vendor pixelso Member of Starcom’s Advanced Audience Targeting (AAT) team; evaluated technology vendor product offeringso Flawlessly managed the production, set up and execution of the first ever campaign to run the IAB Rising Star Portrait Unit for BAC Corporate Social Responsibility and Merrill Edgeo Worked with BAC, other marketing and creative agencies, internal teams, publishers, and 3rd party vendors on strategy, timing and execution to guarantee flawless and successful campaign launches and deliveryo Provided quality assurance on all aspects of digital marketing campaign launcheso Helped enhance relationships with internal and external teams involved in campaign launcheso Expert in flash, rich media, dynamic, video and HTML5 creative production and executiono Managed the execution of the “America: The Story of US” online advertising campaign promoting the most viewed television series, as of Dec. 2010, showcased on The History Channel – Gold EFFIE Award Winning Campaign

o Managed and optimized all banner and email broadcast campaigns from start to finisho Enhanced existing client relationships as Account Manager for all National Health Accountso Developed a transition strategy to increase revenue by changing the Health Department to a paid modelo Created and maintained Access database for prospecting over 900 new advertising and health partnershipso Successfully migrated over 3,000 campaigns to new website and from DoubleClick to Open Xo Implemented client banner advertisements on the corporate websites, visible to over 3 million userso Reduced human errors by initiating a consistent quality assurance processo Tested and implemented in-house and 3rd party rich media advertising products

o Developed new landscape design on-budget and on-timeo Secured new clients and negotiated contractso Drove customer satisfaction and referrals by executing service-level agreement strategies

Eugene, Or, Us

o Created new advertising techniques for school events, resulting in ~20% year-over-year increased attendanceo Helped plan and execute four commencement ceremonies and receptions, serving over 2,500 attendeeso Researched and created PowerPoint presentations for workshops, lectures, and classes for the Dean’s officeo Reconfigured 60 years of the school’s file archiving process based on UO Record Retention Schedule

Washington, D.C., Us

o Developed Preservation Maintenance Plans for National Historic Parks by researching, writing, editing, and page layouto Researched optimal plant care for National Historic Orchards in New Jersey and Pennsylvania.o Scheduled travel and hotel arrangements for Executive Team to attend various projects, conferences and workshops.

Ms, Project Management With A Concentration In Leadership

Bla, Landscape Architecture