Steven B. Email and Phone Number

Business Data Analyst for Client Wyndham Hotels.Commission replatform project.

o Marketing Transformation Product Owner leading, managing and orchestrating activities for completion of delivered technical requirements.o Detailed documentation of business requirements and validating metrics.o Practical experience following defined business methodology and enterprise controls.o Rally, Jira, Excel.

Product Owner for PCP to Hybris conversion project o Product Owner with a team of 30 developers and analysts to develop an interface to translate data in Hybris to the Legacy PCP system. o Prioritized the feature requirements and user stories developed into an agile backlog; managing the requirements throughout the agile development lifecycle o Managed the feature development and defect backlog of the broad development team daily to ensure that priorities adhere to the strategic direction of the product o Ensured the execution of creative assets developed in support of a feature, such as the visual design, content strategy and copywriting, adhere to the strategic vision / direction of the product o Attended daily scrums with development studios to help drive priority decisions and remove roadblocks o Supported multiple cross-functional teams/development studios to ensure a solid understanding of the defined scope

Hospitality Industry Subject Matter expert with emphasis on project management, reporting and e-commerce. Over 25 years of established travel industry reservation, e-commerce, PMS and Global Database systems experience. Highly adept in customer relations, problem solving and implementations.

Business Analyst responsible for Integration between SynXis CRS and Opera PMS.

US NAVY/CNIC – MILLINGTON, TN Provided Gap Analysis of US Navy’s current PMS (Epitome) and CRS (HMS) currently in use for the 150+ Navy Gateway and Navy Getaway properties along with Contract change recommendations. Project completed 3 weeks ahead of schedule and under budget.

Wyndham Hotel Group - Subject Matter Expert / Quality Assurance / Business Analyst Performed a Gap Analysis for Wyndham Hotel Group's CRS to GDS functionality. Documented deficiencies and created a Regression Test Plan. Tested changes discovered during Gap Analysis. Performed the GDS certification with the 4 major GDS systems for Wyndham’s 11 Core Brands.

Senior Manager for customer implementations on the AltiusPAR technology plat-form which includes GDS certification on Next Generation SeamlessProject Manager for the Pegasus switch implementation.Database Manager for Dallas and Morelia Database departments.Day to Day operations for Springer Miller Interface between Club Quarters and AltiusPAR.Day to Day operations for Booking.com and Expedia.com interfaces.

Owned, managed and supported 6 websites in an effort to learn everything possible regarding website marketing, both organic and paid Search Engine Optimization, Pay Per Click advertising and management.Maintained an online advertising budget for over 50,000 keywords on the 3 major Pay Per Click sites as well as 3 smaller advertising sites.Purchased, developed and implemented the various tools needed to report and manage these activities.Highlights include creating a website from scratch and helping it gain top 99.5% traffic ranking of all websites worldwide (based on Alexa Rankings) within 24 months along with a number 2 ranking in the Travel Directory cate-gory (as ranked by ranking.com) on an advertising budget under $3,000 per month.Created and maintained affiliate relationships with over 100 merchants in an effort to gain greater insight into the affiliate side of affiliate merchant relationships.Successfully maintained over 75,000 pages of website content for the 6 websites without needing additional staff with average content update cycles of under 60 days.

Created an Electronic Distribution department in Las Colinas after it was decided to move the GDS and Internet Reservations functionality out of the call center in San Antonio. Created new revenue sources for La Quinta by forming partnerships with appropriate Internet reservation portals and creating a system of reporting, goals and support staff during this time.Implemented the electronic reservation department project plan for 2002, which increased gross revenue by over 40% annually by focusing on creating new internet portal relationships while working to monopolize on existing internet portal relationships.Reviewed and recommended systems changes to resolve issues with the additional resources needed to handle increased reservation processing for La Quinta.

Responsible for facilitating communication between Marketing and IT departments to best utilize IT to enhance Marketing Departments abilities to achieve their goals.Migrated Red Roof functionality from it location in Columbus, OH to its new location in Dallas, which resulting from Red Roof's purchase by Accor earlier that year. Enhanced Motel 6's reservation capabilities to equal those of Red Roof reservation capabilities while working with the Marketing department to recommend partnerships for both hotel company units with outside Reservation portals.

Automated the GDS database department by implementing Lanyon Rate, DRS, HOD and Easyview.Wrote the specifications, project managed and tested the implementation of Inside Availability (via Thisco UltraSelect) in 8 weeks from start to finish. Provided an overall analysis of current GDS status, made enhancements and needed corrections of database representation in the GDSs where applicable. Achieved an increase of almost 30% in GDS reservations for the Red Roof chain while being able to decrease database maintenance staff by 20%.

Analyzed existing CRS rate extract files used to populate Lanyon Rate process. Documented current extract problems along with providing CRS vendor change specifications.Trained existing Wyndham personal on day-to-day operation of Lanyon Rate process.

Litton’s primary consultant working with the Anasazi Corporation in the creation of a reservation system for Abacus and for the migration of Hilton’s Reservation System.Project managed the automation of Hilton’s Rates Database update software from their Data Base into the Global Database System’s Data Bases (Using Bulk Data Rate Update and Sabre’s CRSView Software).Primary liaison between Hilton and Litton for GDS related projects including responsibility for assisting the customer write requirement documents, test-ing the Litton developed code and implementing and training the end user on completed enhancements.

Lan Administrator for Hilton’s Global Data Base and Reservations System department.Sole testing, implementing and training person for the initial Lanyon Rate Update automation product for the Database Department.Primary user charged with confirming and reporting on the relative functionality of the existing Reservation Systems GDS functionality with the planned Reservations Systems GDS functionality. Data Base Coordinator. Responsible for the timely loading and verifying of the Hilton’s rates and marketing information into 5 major GDS systems Databases.Reservation volume and proposed new strategies for increasing reservation volume. Reservation volume experience 30-40% yearly growth during my work in this position and Hilton’s reservation ranking increase from 4th Worldwide to 3rd during this same period.