Co-founded HE.SHE.THEY. a record label with ADA/Warners and event series in 10+ countries including USA, UK, Germany, France, Netherlands and India complimented by a clothing brand that launched on the official schedule at London Fashion Week. Coverage has included GQ, Wonderland, Clash, Billboard, Clash... My focus in on A&R, curation, digital marketing, social media and promotion.In 2020, I was one of three non-Americans to make Billboards 2020 Pride List.Additionally, I also co-founded and co-head The Weird & The Wonderful. A talent management company proudly representing award-winning international producer/artist/DJs including Maya Jane Coles, Catz N Dogz, LOUISAHHH, Robert Owens, Wax Wings, Syreeta. Previous clients include Tricky, KDA, Nadine Shah, Tale of Us, Magda etc. My particular strength is in A&R and marketing.The Weird & The Wonderful enjoys strong ties with TaP management with combined offices in 6 countries. I am a three-time elected member of the board the MMF, I have spoken on panels at/for Midem, ADE, Miami WMC, IMS, Les Nuits Sonores, Sonar, MOBO, Soho House etc. and been interviewed by titles such as Wonderland, DJ Mag, Clash... I was previously on the AFEM board.We've had number 1 singles to Grammies with our acts who have played in over 60 countries at festivals such as Glastonbury, Roskilde, Fuji Rock and Coachella. Working with features from Tinie Tempah to Young M.A. to Lisa Gerrard and having remixed artists such as from Dua Lipa, Sam Smith and Sia through to The Prodigy, Bonobo and Ella Fitzgerald. I also worked in occupational psychology in areas such as culture and structural reform, training, test design, recruitment, projector coordination, team management, policy and compliance etc.