Steven Brecher Email & Phone Number

Morristown, Nj

Edison, Nj

Provide mid-to-large pharma company product marketing expertise to small start-up organizations, focusing on:Product repositioning and core messaging development; quantitative and qualitative market research initiatives; KOL identification, cultivation, engagement, and management; Speaker Program development and implementation; non-personal promotion execution and associated ROI analysis.

Princeton, Nj

Led the development and impact of strategic planning and promotional efforts for a portfolio of prescription brands to Dermatologists, Primary Care Physicians, Podiatrists, OB/GYNs, Infectious Disease Specialists, NPs, and PAs.• Launched Veregen, the first FDA-approved prescription botanical drug in the U.S.• Successfully lobbied and obtained approval from the CDC to include Veregen in the CDC STD Treatment Guidelines.• Directed all agency and vendor relationships to create effective product positioning, selling messages, advertising, public relations, and educational and publication plans to deliver Brand objectives.• Managed financial resources assigned to promotional and educational efforts to optimize return on marketing budget with well-planned implementation of tactics.• Ensured a high level of marketing support of Field Sales execution via continuous communication, training, collaboration, alignment, and development of impactful programs.• Provided input and direction to Market Research and guided application of implications from provider/customer insight studies.• Took an active role in KOL identification, recruitment, management, and development from Dermatology and Women’s Healthcare specialties.

Fairfield, Nj

Managed all commercial marketing aspects of the Division’s prescription Gastroenterology and Women’s Health Care portfolio.• Accountable for the development of the strategic and tactical plans, launching life cycle extensions, and preparing for future product introductions.• Worked closely with Sales, R&D, Regulatory Affairs, Business Development, Manufacturing, and Operations and achieved product launch, commercialization, and life cycle goals.• Created and implemented vision for assigned products, consistent with Division’s overall objectives, developed and communicated core marketing and pre-launch strategies, product positioning, promotion, packaging, pricing, budgeting, forecasting, training, market research, reimbursement, publication, and key opinion leader development.

Union, Nj

Led the business development, strategic direction, tactical implementation, and budget management for various prescription and OTC therapeutic groups within the Business Unit.• Served as the Team Leader responsible for the interaction and liaison with Regulatory Affairs, R&D, Technical Operations, Business Development, Sales Effectiveness, and Sales Management.• Analyzed marketplace activities that established and managed the strategic direction of the prescription Anti-infective and Prostaglandin product lines and OTC Parasiticide and Biological franchises.• Improved margins of assigned brand groups by 7 ppts through manufacturing efficiencies, third party supplier negotiations, repricing strategies, and product rationalization initiatives.

Jersey City, Nj

Marketed the Division's oral health care prescription drugs and Sensodyne Toothpaste.• Provided leadership to U.S. Sensodyne brand team and prescription business unit, which launched four dental pharmaceuticals in five years.• Identified oral health care portfolio in-licensing candidates and strategic partnership opportunities and contributed to their evaluation.• Engaged in co-promotional alliances with various pharmaceutical companies including Novartis, Wyeth, Atrix Laboratories, and Access Pharmaceuticals.• Spearheaded negotiations of several key licensing and co-promotional arrangements, including Lodine, Duract, Habitrol, Vicoprofen, and Atridox.• Launched two pharmaceuticals representing new therapeutic category entries - Aphthasol and Atridox.• Managed all marketing of Gastroenterology product line, representing 60% of Reed & Carnrick Division's total revenue.• Built the Colyte brand into the market share leader through various life cycle management initiatives.• Served as Alliance Coordinator for Vancocin co-promotion with Eli Lilly and Company.

Ba, Economics

Mba, Marketing