Steve Cisowski Email & Phone Number

Philadelphia, PA, US

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Greater Philadelphia Area

• Built CMI Media's Social team, developing agency capabilities, establishing standard operating procedures, and refining best practices.
• Developed and managed paid social advertising campaigns, created successful strategies, established Key Performance Indicators (KPIs) toward client goals, monitored performance, and managed budget pacing and delivery.
• Responsible for daily management of social media accounts for multiple pharmaceutical brands, including daily client contact, account management, and project management. Coordinated projects and provided guidance on.
• Executed social listening initiatives, providing reporting and analysis, and delivering optimizations on campaigns.
• Led social media thought leadership efforts related to social media on behalf of the agency.
• Created new and innovative ways for clients to engage in social media channels.

Plainsboro, NJ

• Developed, planned, deployed, analyzed, and optimized social media content aligned with and supporting specific brand objectives, working with brand teams to create strategies and execute on tactics.
• Created and refined company-wide social media standards to be adopted by each brand and business unit, serving as an internal consultant for all Commercial social media initiatives on Facebook, Twitter, and YouTube.
• Participated in social media review sessions with PMRC review committee to ensure medical, legal, and regulatory approvals for all social media tactics.
• Managed campaign budgets, advising on recommended campaign optimizations, and ensuring delivery, optimal performance, and goals are being fulfilled.
• Managed submission of social media campaign materials through medical and legal regulatory review.

Greater Philadelphia Area

• Developed strategic marketing plans and social media campaigns for clients in the entertainment and music industries, including recording artists, domestic and international music festivals, global sponsors, and.
• Created content plans and editorial calendars for all social media platforms and managed tactical executions, including on-site live event media coverage, creative management, and community management.
• Advised on strategies and tactical plans for paid social advertising campaigns supporting client goals.
• Guided junior staff members in client reporting and social media content analysis, and assisted in new business pitches.
• Managed creative assets through conception, design, delivery, and presentation stages with Creative staff colleagues.

Greater Philadelphia Area

• Planned, executed, and managed social media programs in support of Elsevier Health Sciences’ strategic marketing goals.
• Managed multiple social media platforms, including content calendar planning, daily postings, and user interactions on two Facebook pages, 14 Twitter accounts, two YouTube channels, LinkedIn, Google+, Pinterest.
• Planned, executed, and manage paid social advertising campaigns for all company profiles on Facebook, Twitter, and YouTube.
• Analyzed social media marketing results, creating measurement structures, and quantifying social media e-commerce performance.
• Supported on-going conference marketing and brand awareness campaigns using social media tactics.
• Educated internal colleagues on current social media best practices and how to use them to accomplish business goals.

Philadelphia, PA

• Developed organic and paid social media strategies and executed online consumer engagement programs for clients.
• Managed clients’ social media platforms, including blogs, Twitter, Facebook, and other online communities.
• Supervised creative development for social media platforms and e-commerce properties, and drafted copy for social media posts.
• Planned and executed online advertising on social platforms like Facebook and Twitter.

Greater Philadelphia Area

• Developed social media strategies and executed online consumer engagement tactics for clients.
• Managed clients’ social media platforms, including blogs, Twitter, Facebook and other online communities.
• Planned and executed strategic advertising campaigns on social networks and community platforms.
• Drafted copy and developed content utilized on social media platforms.
• Performed market and community research utilizing social media monitoring tools.

Greater Philadelphia Area

• Developed strategic digital marketing and social media recommendations for clients.
• Promoted launch of new Razorfish Health brand via social media platforms and managed daily maintenance of official Twitter, Facebook, and blog destinations. Increased brand followers by 62% upon launch.
• Planned and executed interactive media campaigns for large-sized corporations in the pharmaceutical, consumer packaged goods, and home renovation verticals. Exceeded client's direct response goals for voucher downloads.
• Authored editorial pieces for industry publications and external agency publications.
• Managed Assistant Media Planner, including daily client tasks and professional development.

Greater Philadelphia Area

• Assisted in daily media buying and planning tasks for interactive advertising campaigns, including managing vendor transactions, insertion order manager, monthly media flighting, and creative management.
• Researched media consumption habits and online behaviors of target audiences via third-party research tools.
• Developed specialty experience in marketing to healthcare professionals via digital media.
• Authored weekly newsletter covering media industry news and trends, distributed to multiple U.S. Razorfish offices.

Greater Philadelphia Area

• Managed the development of client marketing communications materials.
• Coordinated the execution of projects in print advertising, direct marketing, public relations, and collateral fulfillment with traffic and production team.
• Developed competitive messaging and media spending reports for new product launches and initiatives.

Greater Philadelphia Area

• Conferred with sales representatives and researched media partner offerings to enhance current and future campaigns.
• Examined trends, news, and issues pertaining to and affecting the digital marketing industry.
• Drafted internal white papers evaluating media partner offerings for clients.

Greater Philadelphia Area

• Developed press releases and created media contact lists for client announcements, events, and initiatives.
• Performed media relations to ensure media coverage for clients.
• Wrote copy for client newsletters.

Greater Philadelphia Area

• Developed content for monthly and quarterly newsletters distributed to all participating network providers in tri-state area of Pennsylvania, New Jersey and Delaware.
• Coordinated revisions and approvals of all timely publications with multiple departments.
• Assisted in production of Provider Manual, a multi-section reference guide for all network providers.

Bachelor Of Science, Corporate Communication

Activities and Societies: National Society of Collegiate Scholars, Golden Key International Honour Society• Graduated Magna Cum Laude •.

Course Completion, Writing Effective Copy

Effective Copy Writing