Steven Cootes Email and Phone Number
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Board level Sales and Marketing Director with extensive international experience in the automotive sector having specific expertise in delivering transformation and performance improvement within a wide range of business environments. Accomplished product, brand and business strategist, complemented by a successful track record in Sales. A collaborative and inclusive leader with the interpersonal and communication skills to build effective relationships with stakeholders at all levels. Key Career Achievements:• Turned a £1.2m loss on used vehicles in 2018 into a key profit stream for LEVC in Q1 2019. • While at SMR, secured an €850m order (lifetime rev.), the largest in the UK Company’s history.• Led Land Rover's EU Ops to record sales performance in 2007: rev. 19% & profit 33% above target.• Key contributor to the turn-around of Mazda Europe; operating profit in 2004 hit a 10 year high.• Led the development of the ‘Zoom-Zoom’ primary brand strategy for Mazda Europe. • Recruited as part of "Ford 2000" strategy team to globalise the business in the mid-1990s.
Startermotor Charity
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General ManagerStartermotor Charity Jul 2024 - PresentBicester, England, United KingdomStarterMotor is a non-profit organization dedicated to promoting the preservation and enjoyment of historic and classic vehicles for future generations. It aims to ignite a passion for these vehicles among a younger generation, facilitating access to careers in a range of professions crucial to the longevity of the sector. StarterMotor collaborates with schools, colleges and automotive organizations to facilitate training and mentorship opportunities, across a breadth of skills including… Show more StarterMotor is a non-profit organization dedicated to promoting the preservation and enjoyment of historic and classic vehicles for future generations. It aims to ignite a passion for these vehicles among a younger generation, facilitating access to careers in a range of professions crucial to the longevity of the sector. StarterMotor collaborates with schools, colleges and automotive organizations to facilitate training and mentorship opportunities, across a breadth of skills including restoration and maintenance. The charity also supports events and initiatives that celebrate automotive heritage, fostering a community of enthusiasts committed to preserving the legacy of historic and classic cars long into the future. Show less -
Head Of Commercial OperationsCox Powertrain Limited Feb 2023 - Sep 2023Shoreham By Sea, England, United KingdomCox manufacture a high output diesel outboard marine engine. I led Cox’s global Commercial Operations function including sales operations, sales planning and forecasting, reporting and analytics, market intelligence, network development, marketing communications, PR, product positioning strategy, business planning and budgeting.In my short time with Cox (I left to care full-time for a family member) I architected timely and inclusive functional interface with the Company’s evolving Business… Show more Cox manufacture a high output diesel outboard marine engine. I led Cox’s global Commercial Operations function including sales operations, sales planning and forecasting, reporting and analytics, market intelligence, network development, marketing communications, PR, product positioning strategy, business planning and budgeting.In my short time with Cox (I left to care full-time for a family member) I architected timely and inclusive functional interface with the Company’s evolving Business Management System, supported Regional Sales Directors with quotations and commercial proposals to the Network and boat builders, and developed new distributor contract structure with accompanying trading terms and conditions. Show less -
Commercial DirectorMs-Rt Apr 2021 - Sep 2022Pontypool, Wales, United KingdomI headed up the sales, marketing and customer service functions for EDC, the parent company of MS-RT. MS-RT is a business founded on a British collaboration between vehicle specialists Van-Sport and motorsport legend Malcolm Wilson's M-Sport.EDC also works with other OEMs to design sporty, eye-catching conversions of commercial vehicles. In the case of Ford Motor Company, MS-RT fuses tough and reliable Ford CVs with rally inspired design to create the MS-RT range, bringing… Show more I headed up the sales, marketing and customer service functions for EDC, the parent company of MS-RT. MS-RT is a business founded on a British collaboration between vehicle specialists Van-Sport and motorsport legend Malcolm Wilson's M-Sport.EDC also works with other OEMs to design sporty, eye-catching conversions of commercial vehicles. In the case of Ford Motor Company, MS-RT fuses tough and reliable Ford CVs with rally inspired design to create the MS-RT range, bringing together some of the most experienced designers, advanced production techniques and skilled craftsmen in our South Wales workshop. MS-RT creates products that stand out from the crowd, providing their customers with an individualised, high quality vehicle that marks them out as winners in what they do. Show less -
Business PartnerRoad Skills Online Nov 2020 - Apr 2021Provided consultancy to the Road Skills management team: 21st century training should be continual, user-led, participative, bite-sized, on-demand and mobile, exactly what the Road Skills Online Professional Development Plan (PDP) for Drivers and Transport Managers provides. Regardless of your vehicle fleet size and construct, let Road Skills Online's leading edge technology and PDP help your business to operate more efficiently and safely. -
Associate ConsultantY Mobility Sep 2019 - Apr 2021Stratford-Upon-AvonAs an Associate Consultant I am part of Y-Mobility’s broad team of business experts focused on creating, cultivating and connecting mobility and transportation systems of the future. We are passionate about connected and autonomous vehicles, intelligent mobility, and innovation in this fast growing sector, creating value for our clients as they work to build the next generation of mobility and connectivity solutions. -
Sales, Marketing & Aftersales DirectorLevc 2018 - Aug 2019Coventry, United KingdomOwned by Geely, LEVC (formally London Taxi Company) produces the Zero Emission Capable, iconic Black Cab. Led a team of 97 people, with accountability for all Commercial operations including the Company’s Retail outlets in London and Manchester. • Created a Commercial Operating Plan for 2019, a first for the Company.• Turned around LEVC’s used vehicle business; significant losses in 2018 to profit in Q1 ‘19.• Scoped an EU distribution strategy enabling aggressive growth for TX cab… Show more Owned by Geely, LEVC (formally London Taxi Company) produces the Zero Emission Capable, iconic Black Cab. Led a team of 97 people, with accountability for all Commercial operations including the Company’s Retail outlets in London and Manchester. • Created a Commercial Operating Plan for 2019, a first for the Company.• Turned around LEVC’s used vehicle business; significant losses in 2018 to profit in Q1 ‘19.• Scoped an EU distribution strategy enabling aggressive growth for TX cab and LCV. Show less -
Global Account Director, Regional Head Of Sales - West EuropeSmr Automotive Global Apr 2017 - Aug 2018Portchester, UkJoined this market leading Tier 1 automotive supplier as head of account management activities for JLR, Volvo, Aston Martin, Renault Nissan, and PSA, with overall sales responsibility for W. Europe.• Secured an €850m nomination (lifetime revenue) the biggest in SMR UK’s history.• Led Business Development for the W. Europe region. -
Independent ConsultantSrc Consulting May 2016 - Mar 2017Stratford-Upon-Avon, UkProvided a broad range of business and marketing consultancy to a diverse range of automotive and non-automotive clients.
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DirectorInnoverne Limited 2014 - 2016Reading, United KingdomResponding to the growing ‘collaborative economy’, Innoverne's core business was the provision of Special Service Tool loan tool programmes to the automotive industry, operated via an online portal. • Led the process of architecting, negotiating and executing commercial contracts.• Led development of strategic relationships to maximise access to automotive sectors. -
Business ConsultantSrc Consulting Aug 2012 - Apr 2014Stratford-Upon-Avon, UkProvided a broad range of business and marketing consultancy to a diverse range of automotive and non-automotive clients.
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Director, Global Marketing PlanningJaguar Land Rover Sep 2010 - Jun 2012WarwickshireSet up a new global cross-brand (Jaguar/Land Rover) marketing organisation. Key responsibilities included business transformation, digital experience, Customer Relationship Management, cross-carline technology planning, cross-carline launch planning, and global market research activities.• Led implementation of a global SAP CRM solution to replace the plethora of market approaches.• Scoped a three-year digital strategy to support the ‘Customer Journey’ for Jaguar and Land Rover. -
Regional Director, European OperationsLand Rover Jul 2006 - Aug 2010WarwickshireResponsible for the total Market Equation (sales, vehicle and parts revenue, fixed costs, variable marketing and profit) in continental Western, Central and Eastern European markets. Member of the Land Rover Brand Board. Total reporting line of >350 staff across all markets and functions, including 10 market MDs. • Successfully repositioned the Land Rover price/product proposition for all vehicle lines in Europe, enabling over-achievement of revenue and profit objectives.• Led Land… Show more Responsible for the total Market Equation (sales, vehicle and parts revenue, fixed costs, variable marketing and profit) in continental Western, Central and Eastern European markets. Member of the Land Rover Brand Board. Total reporting line of >350 staff across all markets and functions, including 10 market MDs. • Successfully repositioned the Land Rover price/product proposition for all vehicle lines in Europe, enabling over-achievement of revenue and profit objectives.• Led Land Rover's European Operations to record sales in 2007, delivering $4.5bn revenue (19% above target), and $1.4bn profit (33% above target).• Initiated successful Pan-EU dealer conferences to inform and motivate the dealer network.• Created the 'European Marketing Forum' to ensure the collective European ‘voice’ was heard by Global Marketing on product lifecycle planning and ‘Take-it-to-Market’ strategies. Show less -
Vice President, MarketingMazda Motor Europe May 2002 - Jun 2006Cologne Area, GermanyMember of the European Executive Committee responsible for future product strategy and consumer insight, cross-carline brand management, Pan-EU marketing communications, and vehicle launches.• Key contributor to the turn-around of the European business - 2004 operating profits of over €260m represented a 10 year high from a loss-making position in 2002.• Developed the ‘Zoom-Zoom’ primary brand strategy for Europe, including linkage to target customer definition, product strategy, and… Show more Member of the European Executive Committee responsible for future product strategy and consumer insight, cross-carline brand management, Pan-EU marketing communications, and vehicle launches.• Key contributor to the turn-around of the European business - 2004 operating profits of over €260m represented a 10 year high from a loss-making position in 2002.• Developed the ‘Zoom-Zoom’ primary brand strategy for Europe, including linkage to target customer definition, product strategy, and translation into marketing communications. • Achieved a three-fold increase in brand awareness between 2002 and 2006 across the major markets, all at or greater than 90%.• Established Mazda Europe’s first Customer Insight and Futuring team, leading the Region’s advanced product development and marketing activities.• Successfully scoped and launched a Pan-EU CRM solution.• Led three major, fully integrated product launches across the region. Show less -
Vice President, Marketing, Sales And Customer Service, Ford Motor (China) LtdFord Motor Company Jul 2000 - May 2002ChinaExecutive Committee member, responsibilities including development of brand strategy, establishment of a distribution network, Aftermarket operations, vehicle launches, consumer insight, marketing communications, events and exhibitions. • Key participant on the Ford-Changan Joint Venture development team.• Increased import sales by 58% and Transit parts revenues by 71% within a 12-month period.• Developed the Company’s first customer segmentation schema to support targeted… Show more Executive Committee member, responsibilities including development of brand strategy, establishment of a distribution network, Aftermarket operations, vehicle launches, consumer insight, marketing communications, events and exhibitions. • Key participant on the Ford-Changan Joint Venture development team.• Increased import sales by 58% and Transit parts revenues by 71% within a 12-month period.• Developed the Company’s first customer segmentation schema to support targeted marketing. Show less -
Manager, Advanced Product & Business StrategyLincoln Mercury Division Sep 1998 - Jun 2000Irvine, CaliforniaResponsible for brand strategy, future product life cycle planning, the marketing content of the annual Business Plan, and Lincoln Mercury’s interface with the Premier Automotive Group.• Assumed lead role on the “Transition Task Force” to re-engineer Lincoln Mercury from a sales and marketing division of Ford Motor Company to a semi-autonomous global business enterprise.• Conceived of, and developed, the “Lincoln Brand Bible” encapsulating the primary brand strategy.
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Manager, Growth & Regional Marketing PlansFord Motor Company Jan 1997 - Aug 1998DetroitLed ‘Voice-of-the-Customer’ input into product life cycle planning for all major markets. Identified opportunities for global manufacturing and sourcing optimisation.• Established all-new department to support top 27 markets worldwide with the development of future product and business strategies, rationalising input for presentation to the main US Board.• Chaired the global “Growth Work Group” whose mission was to identify profitable growth opportunities around the world, particularly… Show more Led ‘Voice-of-the-Customer’ input into product life cycle planning for all major markets. Identified opportunities for global manufacturing and sourcing optimisation.• Established all-new department to support top 27 markets worldwide with the development of future product and business strategies, rationalising input for presentation to the main US Board.• Chaired the global “Growth Work Group” whose mission was to identify profitable growth opportunities around the world, particularly in Emerging Markets. Show less -
Supervisor, Product & Marketing AnalysisFord Motor Company Sep 1995 - Dec 1996DetroitRecruited onto the Detroit-based "Ford 2000" globalisation strategy team to establish a truly international product, market and sales analysis capability, driving activities across the top 27 markets. -
Manager, Large Car Product Plans, Ford Of BritainFord Motor Company Feb 1995 - Aug 1995Uk -
Supervisor, Light Commercial Vehicle Marketing Plans, Ford Of EuropeFord Motor Company Mar 1993 - Jan 1995Uk -
Supervisor, Sales Planning & Management Reporting, Ford Of EuropeFord Motor Company Jan 1992 - Feb 1993Uk -
Car Sales Zone Manager, Ford Of BritainFord Motor Company May 1989 - Dec 1991Uk -
Various Marketing & Sales RolesFord Motor Company Sep 1985 - May 1989Uk -
Professional CricketerHampshire County Cricket Club 1982 - 1985Southampton, United KingdomSponsored by Hampshire CCC through university.
Steven Cootes Skills
Steven Cootes Education Details
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Business Administration -
Philosophy
Frequently Asked Questions about Steven Cootes
What company does Steven Cootes work for?
Steven Cootes works for Startermotor Charity
What is Steven Cootes's role at the current company?
Steven Cootes's current role is Senior sales and marketing executive with extensive and international experience of taking companies to the next level.
What is Steven Cootes's email address?
Steven Cootes's email address is st****@****ive.com
What schools did Steven Cootes attend?
Steven Cootes attended Ucla Anderson School Of Management, The University Of Hull, King Edward Vi School, Southampton.
What are some of Steven Cootes's interests?
Steven Cootes has interest in Animal Welfare.
What skills is Steven Cootes known for?
Steven Cootes has skills like Marketing Strategy, Business Strategy, Business Planning, Crm, Automotive, Market Research, Market Analysis, Marketing Communications, Product Management, Management, Marketing, Brand Management.
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