Led the product strategy, research, and design of the "Be The Hero" project, a personal initiative aimed at revolutionizing personal wellness through an AI-driven platform.Conducted comprehensive analyses of healthcare trends, competitor products, and emerging technologies, ensuring the project has a competitive edge and meets the needs of its target audience.Evaluated technical constraints and opportunities to accurately align product development with available technologies, focusing on ensuring product innovation and practical deployment.Explored advanced LLM (Large Language Models) prompt engineering and optimized the model's responses for life sciences scenarios, designing strategies to ensure accurate, compliant, and research-centric language outputs.Developed personalized exercise, nutrition, and supplement plans based on individual biomarkers, validated through extensive user research and collaboration with subject matter experts.Researched, designed, and tested the product roadmap, aligning project goals with market demand. Prioritized features based on feasibility, ROI, user needs, and MVP development.Established relationships with essential third-party vendors, ensuring optimal integration of external services and technologies into the product ecosystem.Designed and presented compelling pitch decks and funding materials for the AI-driven wellness platform, effectively communicating the product’s unique value proposition to potential investors and stakeholders.Although development has not yet started due to funding constraints, the project has received positive feedback from potential users and stakeholders.

The Judicial Council of California recognized usability issues with their Self-Help Guide, an essential legal resource for Californians, and engaged me as a consultant to identify key challenges and recommend improvements.Objectives:- Streamline Navigation: Simplify user paths to reduce decision fatigue and enhance information findability.- Clarify Legal Processes: Provide clear, guided journeys that communicate the required legal forms and information.- Improve Discoverability: Utilize advanced search functionalities with natural language processing for intuitive information retrieval.Solutions:- Natural Language Search: Implemented an advanced search feature using Large Language Models (LLMs), significantly improving search accuracy and relevance.- UX Accelerators: Designed optimized user journeys that clarified legal form completion with highlighted fields and concise instructions to improve user accuracy and efficiency.- Redesigned Navigation: Overhauled the homepage to remove dropdown menus, creating a streamlined and user-friendly experience.Impact: The revamped Self-Help Guide made legal guidance significantly more accessible for Californians, transforming the online resource into a more intuitive and supportive tool for navigating legal challenges.

Strategic Leadership: Led product strategy development for AI-enabled SaaS applications, focusing on automating patient pre-screening and optimizing patient enrollment for clinical trials. Collaboratively worked with the AI team to understand system capabilities, which informed a user-centric design approach that better aligned the product with market expectations and healthcare sector needs, gaining strong executive buy-in.Design and Innovation: Directed the design and prototyping stages of healthcare SaaS products, enhancing patient recruitment processes and developing intuitive tools for clinical research sites. Contributed to service design initiatives and participatory design workshops.Brand and Process Optimization: Led the redesign of branding, content strategy, and visual design for marketing materials and the company website, emphasizing a logical and natural flow in communication. Redesigned all sales presentation decks, refining the presentation strategy to enhance clarity and impact. Streamlined internal processes using workflow diagrams and customer journey maps, significantly improving stakeholder understanding and communication.

- Collaborate with other designers on developing and executing complex, industry-leading customer experience solutions for web, mobile and desktop applications.- Assess business, user and technical requirements. Analyze relevant internal and external sites and consult standards and guidelines as well as policies to determine best practices.- Present and defend designs and key milestone deliverables to peers, direct managers, and executive-level stakeholders.

One of China’s top liberal arts universities with the leading User Experience Master’s Program in the country.- Designed UX and product design coursework based on real-world scenarios that prepared and informed students for the speed and quality expected in the workforce. - Led a panel discussion on Design Innovation at Tsinghua University (China's top engineering and computer science university).- Created and designed a two-day, interactive workshop attended by 60+ students based on my research of the impact of AI / Machine Learning on the UX / Product Design pipeline.- Helped facilitate an experimental design thinking course for 20+ middle-school students in order to introduce critical thinking skills to the younger generation.

Enterprise SaaS software tech start up focused on designing innovative clinical trial software for the pharmaceutical industry.- Led research, design, prototyping and usability testing of a new clinical site selection SaaS application resulting in the product being developed and released in one year. Product is considered an industry leader for its usability and robust feature set.- Led client user group discussions to qualify high-priority feature requirements resulting in positive client relationships and upgrade to an enterprise-level business contract for the company.- Led research and design for an enterprise SaaS data visualization product. Resulted in 'out of the box' and ad hoc / exploratory reporting options that exceeded customer demands for an enterprise data analytics solution.- Created design pattern libraries in collaboration with a graphic designer resulting in improved and consistent user experiences across SaaS product suite. - Researched and designed conceptual products and features that provided critical additions and enhancements to the company’s product roadmap that resulted in increased customer satisfaction.- Initiated the design of an innovative mobile application that met the needs of an overlooked, but critical, decision making archetype. Resulted in adoption and buy-in from work teams, as well as executive and leadership staff.- Spearheaded the entry of the goBalto Activate software product into the 2014 iXd Innovation Awards. Resulted in the company winning the Disruption Award in the Healthcare IT category.

Responsible for the design of civil and electrical engineering, geospatial, and architecture software products. Position required significant communication with design, development and quality assurance teams located globally. - Spearheaded innovation initiatives to empower and inspire 100+ engineering and design employees to devise new products and features. Resulted in a two-day show-and-tell of ideas where winning ideas were staffed with 2 engineers and 1 designer to develop a new prototype for the company.- Led contextual inquiry sessions with engineering and architectural clients so that: --- Junior designers could improve their confidence and communication skills. --- The UX design team would better understand client requests, which resulted in greater autonomy for junior designers and faster, more relevant concept designs. - Led the design of multiple features within a geospatial mapping product that resulted in product adoption by several provinces in Switzerland to manage public and private land parcels.

Founded and co-managed a full-service event planning, entertainment and multimedia company in Shanghai, China that provided innovative themes and productions for luxury events.Led a dynamic team of over five designers and developers to create cutting-edge multimedia projects, transforming client experiences with modern entertainment environments. Innovatively pitched and secured a major project worth over $80,000, encompassing digital media, live entertainment, and event planning. Spearheaded the development of touchscreen kiosks and websites, delivering fresh, contemporary digital media solutions that significantly distinguished our offerings from competitors and revamped client experiences.

Developed a web-based email scheduling tool, widely adopted internally for efficient marketing email management. Developed a business intelligence dashboard, granting executive teams real-time insights into ongoing email campaigns. Created an innovative algorithm that significantly reduced unwanted marketing emails, leading to a decrease in opt-out rates.

- Managed global websites for Oracle’s largest events: OpenWorld / AppsWorld resulting in 200,000+ attendees receiving relevant event, session and registration information on time.- Designed data visualizations of event attendee data which provided executives with never-before-seen insights into attendee demographics and session interests. Resulted in improvements to session categories and sizes. - Received an Oracle Marketing Innovation Award for tracking and integrating disparate online registration data. Resulted in a stronger understanding of event attendee behavior.- Collaborated with external vendors on event registration and event management software resulting in a more seamless experience for conference attendees.