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As a lifelong storyteller, I draw on my 15+ years of experience in narrative design, marketing, and creative communications to create and safeguard a voice that resonates with even the most difficult to reach. Throughout my career, I've been dedicated to strategic editorial leadership, striving to connect with audiences on a global scale. With years of multidisciplinary experience in entertainment, advertising, social activism, and interactive media, I equip my creative work with a fresh, earnest perspective, whether strategizing with an executive partner, or storyboarding Telly-Award-winning content from home in my pajamas. I coordinate relatable, impacting ideas into a cohesive red-carpet-level story.As ToughBuilt's Global Director, I've led teams through complex challenges, employing creativity and foresight to drive impactful change.Highlights:• Navigated a product leak crisis at ToughBuilt, leading to the #1 search term status onLowes.com, a 20% sell-through in two weeks and a reach of over 500 million.• Spearheaded a media campaign for a political figure in Chicago, managing a $25MMad budget that significantly boosted campaign visibility.• Enhanced social media presence, increasing Instagram reach to over 1.06 million andachieving a 73% share of voice over competitors.• Winner of 5 Telly Awards for Writing and Executive ProducingExpertise:• Leadership in cohesive brand messaging across platforms.• Innovation in content creation and engaging social media content.• Results-oriented strategies enhancing brand engagement and market growth.I believe in mentorship, collaboration, and excellence. My approach includes meticulousplanning, organization, and creative execution from conception through production.I'm eager to leverage my skills and passion for storytelling. I've developed and executed branding and localization strategies for international clients in the fintech, automotive, and brewing sectors and written for presidential candidates, grassroots social movements, VR studios, NASCAR drivers, and award-winning filmmakers. Get in touch to learn more about ways to explore potential collaboration. Let's create something impactful together.Key Strengths:• Media Relations and Project Management• Copywriting and Content Management• Creative Strategy and Crisis Communication• Branding & Identity, Digital Marketing
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Principal, EntertainmentHyperlificLaguna Beach, Ca, Us
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Global Director Of CommunicationsToughbuilt Oct 2021 - PresentCalifornia, United StatesDeveloping and executing comprehensive strategies and marketing initiatives, enhancing our brand presence and crafting our public reputation.• Provided creative and narrative leadership in the launch strategy for 270+ products, encompassing market research, omnichannel planning, and execution across sales events, trade shows, digitalcontent, social media, advertising, influencer partnerships, and media outreach.• Managed brand sponsorships and partnerships, including direct interactions with NASCAR, USPSA, and Los Angeles County Sheriffs SAR and branded film projects with the NHRA's Scrappers Racing team and Taran Tactical Innovations.• Collaborated and led a diverse team of global employees and project contractors, focusing on creative and diplomatic mentorship and fostering cross-functional teamwork.• Led unifying brand messaging across LATAM, North America, and Europe; managed advertising, social media, and PR efforts, including C-suite speechwriting and press releases, driving brand visibility and market growth.Throughout this position, I have continued to serve ToughBuilt C-Suite as a media and editorial content galaxy-brain, consulting on civic strategy and developing a narrative supporting the company's pioneering market growth with influencer networks and content partners. -
Head Of Copy, Senior WriterToughbuilt Oct 2021 - Dec 2022Irvine, California, United StatesChief of product, informational, narrative, and editorial copy. Spearheaded storytelling geared toward men's interest and skilled labor professional audiences and served the editorial Director for GroundBreak, the brand's conceptual lifestyle publishing arm. As a writer, I lead editorial direction and content strategy for our marketing division and manage operations.• Authored over 2 million words spanning a diverse portfolio, including 40+ spot pitches, 16 commercial and voice-over scripts, 100+ article pitches, corporate profiles, 76+ press releases, 600+ web modules, and over 20,000 social media posts and comment replies.• Led the editorial design and production of the magazine, coordinating 16+ collaborative shoots. Worked alongside the Brand Creative Director to develop over 100 concept assets, ads and covers.• Spearheaded the editorial calendar planning and initiated social growth campaigns to enhance visibility, effectively building a targeted audience-base for the launch of a published subsidiary magazine, GroundBreak, fostering community engagement.
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Narrative Chief, (Fractional Cmo)Afg Inc. Apr 2010 - Dec 2021RemoteLead content creation, copywriting, package design, and graphics, innovating and localizing global brands to craft compelling stories that resonate with diverse audiences.• Led branding and packaging projects and a team of 11 writers for clients such as Smucker’s, Jeni's Ice Cream, Cleveland Cyclewerks, Weaver Leather, and Wooster Brush.• Crafted art and social media strategies for Paqui's Chips; acted as copy chief for construction giants like Sherwin Williams and Georgia Pacific, tailoring industry-specific content.• Led a team of 27+ writers and art directors on international branding and packaging updates, steering creative direction for campaigns and developing brand voice and narratives for global companies like Asahi Brewing and Bajaj Automotive Group to localize in the U.S. market. -
Chief Writer, Fintech ProductArea42 Apr 2021 - Nov 2021Brussels, Brussels Region, BelgiumProduct copywriter for FinTech Trading platform SME.trade with creative ownership over brand voice, external copy, explainer videos, and English taglines; crafted launch language, product testimonials, and social strategy to align with the overarching brand narrative.• Developed platform launch language, product testimonials, and Social Strategy, protecting overall messaging roadmaps and brand-wide narrative design. -
Field Message Coordinator, Writer - FundraisingWarren For President Jun 2019 - Feb 2020• Developed and executed fundraising communications, including drafting texts, emails, call scripts, and social media content for the Warren for President campaign, enhancing campaign engagement and support.• Collaborated on donor outreach and door-knocking campaigns in New Hampshire, significantly contributing to grassroots efforts and community mobilization.I commanded ownership of regional marketing efforts with the campaign, including social messaging and organizing and writing fundraising texts, emails, and call scripts throughout the Primary campaign. Email marketing, newsletters, blog posts, and language for Instagram, direct SMS messages, and Twitter updates related to fundraising and organizing events. -
WriterWrite Label Jun 2016 - Aug 2019United StatesNarrative designer, copywriter and script writer for television, sponsored podcast, and radio advertising. -
Organizing And Fundraising WriterSunrise Movement Jul 2017 - Jul 2019Remote• Spearheaded social messaging and organizing writing for locally targeted campaigns and fundraising efforts, creating content for email marketing, newsletters, blog posts, and social media updates (Instagram, Twitter) to drive engagement and support.• Established narrative design guidelines and style guides to streamline volunteer communication efforts and enhance doorknocking campaigns' effectiveness. -
Midwest Press CoordinatorHillary For America Jul 2016 - Nov 2016Cleveland/Akron, Ohio Area• Managed communications with Midwest media, coordinating pre-interviews and liaising with reporters on local issues while also crafting fundraising email campaigns, leading a 200+ person weekend door-knocking effort, newsletters, blog posts, and SMS messages to engage local donor groups, and organizing events. -
Selection Committee MemberCleveland International Film Festival May 2015 - Apr 2016Cleveland/Akron, Ohio AreaReviewed Festival Entries, provided creative analysis of submissions for independent directors. -
News AnchorSpokenlayer Feb 2014 - Apr 2016Remote• Performed as a newsreader and story anchor, engaging in light audio and script editing to convert daily opinion editorials, white papers, and in-depth journalism pieces into accessible audio content.• Transformed written materials into compelling audio narratives, making complex information enjoyable and easy for a broad audience to understand. -
Nominating Committee/Delegate-At-LargeScreen Actors Guild Awards Jan 2015 - Jun 2015Greater Los Angeles AreaReviewed and voted on Motion Picture division nominees for the Screen Actors Guild Awards. -
Performer (Sag-Aftra)Killer Films Inc Mar 2014 - May 2014Cincinnati Metropolitan AreaPrincipal cast member in Todd Haynes picture, "Carol". A 6-time Academy-Award Nominated motion picture and winner of the Palme D'Or. -
Community CoordinatorObama For America Feb 2012 - Nov 2012Organized and conducted canvassing and Get-Out-The-Vote registration efforts throughout the campaign's final months. -
Volunteer StaffThe Trevor Project Jun 2008 - Sep 2009Greater New York City Area -
Executive Assistant, CopywriterThe Acocella Group Jan 2007 - Sep 2007Greater New York City Area
Steven Andrews Skills
Steven Andrews Education Details
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Data, Economics, And Development Policy -
Narrative Design -
Liberal Arts And Sciences/Liberal Studies -
Fine Arts, Performance, Classical Music -
Jazz/Jazz Studies, Eurythmics, Alexander Technique -
Bristol Old Vic Theatre SchoolDramaturgy
Frequently Asked Questions about Steven Andrews
What company does Steven Andrews work for?
Steven Andrews works for Hyperlific
What is Steven Andrews's role at the current company?
Steven Andrews's current role is Principal, Entertainment.
What is Steven Andrews's email address?
Steven Andrews's email address is st****@****ail.com
What schools did Steven Andrews attend?
Steven Andrews attended Massachusetts Institute Of Technology, The University Of British Columbia, Case Western Reserve University, Cleveland Institute Of Music, The New School, Bristol Old Vic Theatre School.
What are some of Steven Andrews's interests?
Steven Andrews has interest in Social Services, Children, Politics, Education, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Steven Andrews known for?
Steven Andrews has skills like Film, Music, Concerts, Musical Theatre, Acting, Public Speaking, Writing, Singing, Performing Arts, Theatre, Casting, Copywriting.
Not the Steven Andrews you were looking for?
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Steven Andrews
Denver, Co -
5gmail.com, yahoo.com, sunyjefferson.edu, osidesigns.com, gmail.com11 +120531XXXXX
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Steven Andrews
Managing Director | Head Of Private Capital Advisory At Castleoak Securitiesfocus: Secondaries And Fundraising For Private Market FundsUnited States2rbc.com, rbccm.com
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