Led growth marketing efforts including performance, lifecycle, retention, affiliate, influencer and more. Worked alongside CMO to develop brand partnerships (UFC, Hyperice) and creative as needed. Crushed it. 12th FT hire reporting directly to CEO.

Worked alongside cofounders to launch proof of market fit for new B2B/B2C SaaS platform in fitness vertical. Due to the ongoing pandemic and it's impact on Brick and Mortar based fitness the company paused all activities.

NASDAQ: CLUB Reporting directly to the CEO. Lead marketing and business development departments for publicly traded holding company Town Sports International; Brands included New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs, Lucille Roberts, Total Woman Gym + Spa, Palm Beach Sports Clubs, Around the Clock Fitness, LIV Fitness Clubs and Christi's Fitness.Responsible for planning (multi-million dollar budget), strategy, execution and reporting of all owned and paid media. In-depth and hands-on experience in performance, growth, lifecycle and retention marketing.Created new brand "Palm Beach Sports Club" guidelines and aesthetic.

Managed digital marketing and performance channels.Played instrumental role in the stabilization of operations while leading key revenue driving initiatives including pricing and promotional strategy, revenue driving initiatives, influencer partnership and the management of 3rd party media company.Oversaw all ancillary products and services to ensure maximum revenue and profitability per member; including personal training, small group training, tennis, swimming, juice bar, baby sitting and others.Originated key brand acquisitions and partnerships including Lucille Roberts, Total Woman Gym and Spa, Christi’s Fitness, Pure Green, Westboro Tennis and Swim, Body Armor Sports Drink and Gronk Fitness.

Worked daily with newly appointed executive team on company altering projects and initiatives. Spearheading labor optimization project that lead to +40M in savings while simultaneously managing marketing channels and digital presence prior to CMO arrival.

Helped fast growing b2b start-up expand portfolio of clients by raising awareness of business offerings and new platform launch through digital, social and direct marketing.

Created digital, social and influencer marketing campaigns geared towards helping companies grow their share of voice in the diabetes community through a platform called the Diabetes Influencer Network.

Performance Marketing Lead• Created email, digital, social and influencer marketing campaigns geared towards helping company grow it's share of voice in the men's retail space• Established retail marketing initiatives by leading data collection programs, CRM, customer loyalty and profitability programs, return on investment events and physical store environment concepts • Initiated all website aspects including creative development, marketing promotions, data capture and search engine optimization

Coordinated and managed 2 large research projects for the department of Surgery. Responsibilities included project initiation, staffing plan, recruiting patients, data collection & analysis.

Played a critical role in establishing marketing channels to attract best possible clientele into program while partnering with local caregivers to ensure program was top of mind for referrals. • Created new and updated content for website • Assisted web-developer in designing website• Designed and created all content for marketing brochures• Designed and created business cards• Coordinates all performance marketing efforts geared towards demand and lead generation

Owned and Operated 3 franchised fitness locations in Los Angeles’ premier neighborhoods until successful exit in 2009.