Associate Director, Addressable Strategy
CurrentI am responsible for establishing strong relationships with clients and partners. I serve as the primary point of contact for the day-to-day management of client business and strategy. I excel at senior-level client negotiation and management experience with the ability to write clearly and make lively, imaginative yet substantive presentations.Media Planning- Develop robust and thoughtful media plans aligning with client briefs and business objectives.- Initiate RFPs, providing clear rationale for partner selections.- Collaborate with external partners to push audiences, PMPs, or PGs to DSP/Seat ID.- Complete internal/external documentation, including media plans, TMRs, SMRs, flowcharts, and workbooks.- Manage budget allocations; update 1RE documents.Account/Project Management- Oversee day-to-day client management; conduct weekly internal reviews to assess account performance.- Build efficient internal processes; collaborate with FIN/OPS.- Develop and share competitive marketplace knowledge, practices, bid landscape, and offerings.- Provide recommendations and insights during client calls.Management/Leadership- Act as the first point of escalation for media campaign-related issues, including but not limited to campaign performance, ensuring tactful and timely resolution.- Serve as an internal knowledge resource with in-depth industry expertise.- Bring in-depth knowledge of the digital media industry, media market dynamics, and managerial client service experience.Revenue Growth/Business Development- Define and deliver business and client financial performance plans, forecasts, and targets.- Ensure implementation of relevant strategies and monitor campaigns to meet/exceed client goals.- Serve as the main point of escalation, assisting the team with conflict resolution, conference calls, and meetings as necessary for client/agency partner challenges.Clients: Nintendo, Quickbooks