Vice President, Business Development And Media Partnerships
CurrentGenerate multi-million dollar strategic business opportunities for TRANZACT's multi-channel Customer Acquisition and Lead Generation solutions.Personally closed more than 30 brand-new deals with Fortune 1000 companies, generating a total of more than $6,000,000 in annual profit. New relationships/deals include Discover Card, Allstate, American Express, WellPoint, MetLife, CIGNA, Gerber Life Insurance, Terminix, Domino's Pizza, USA Today/Gannett, Genworth, The Wall Street Journal, Safe Auto Insurance, Amica Insurance, LendingTree, Capital One, American General, UnitedHealthcare, ING and Transamerica/AEGON among others.Enhanced existing Marketing Data, Modeling/Analytics, Database, Direct Mail and Teleservices experience with online marketing expertise. Complete understanding of development and execution of online marketing programs including Email, Search, Display, Social Media, Affiliate and Performance Networks.Develop complex end-to-end customer acquisition and lead generation programs in Credit Card, Insurance, Home Services, Publishing and Wireless sectors.Create online and offline upsell marketing programs to enhance distribution of current offerings.Integrate solution offerings and value proposition amongst TRANZACT and its affiliates.