Strategic, analytical and creative marketer with diverse experience in construction, digital media, cable operations and programming, research and consulting. Combines entrepreneurial vision, creativity and metrics to generate strong ROI. Optimizes owned, earned and paid media (traditional, digital and social) to increase viewership, fan base and revenue growth.Specialties: Strategic Planning ~ Brand-Building ~ Consumer & Partner Marketing ~ Digital, Social Media & Traditional Marketing ~ Multicultural ~ Cause Marketing ~ P&L Responsibility ~ Acquisition/Retention Strategies ~ Budgets/Financial Analysis ~ General and sales management ~ Cable operator and programmer ~ New business development ~ Research - qualitative and quantitative
Listed skills include Digital Media, Strategy, Advertising, Marketing Strategy, and 45 others.