Steven Donaldson

Steven Donaldson Email and Phone Number

CEO at RadiantBrands | Brand Strategist & Behavioral Marketer | Expert in Urbanism and Design Thinking @ RadiantBrands
Steven Donaldson's Location
Berkeley, California, United States, United States
Steven Donaldson's Contact Details
About Steven Donaldson

Steven leads the San Francisco Bay Area-based marketing and branding agency RadiantBrands. With over thirty years of experience working with regional and national clients, Steven combines his expertise in brand strategy with deep insights into behavioral marketing, urban economics, retail, and technology industries. His firm engages brands through precision-targeted branding and marketing campaigns to effectively reach key decision makers.At Radiant, the team offers a comprehensive suite of integrated marketing services to help clients achieve their business and marketing objectives. Their approach includes thorough market and customer analyses to develop an understanding of audience personas influencing purchasing decisions. They also conduct customer and client interviews, category analysis, brand positioning, value proposition development, brand architecture, and launch strategies.The agency's creative services encompass branding, visual branding systems and standards, collateral systems, website and UI design, retail and environmental design, brand packaging, and brand guidelines. Additionally, they manage brand launches, advertising campaigns for brands and products, digital and online advertising, animation, and coordinate trade shows and events.SPEAKING - Steven has spoken about branding and marketing at various national venues, including the Haas School of Business at UC Berkeley and national conferences for the International Downtown Association and at the Commonwealth Club in San Francisco. He has also been featured in online branding stories in Direct Magazine and the San Francisco Business Times, as well as on CNET Television.PERSONAL INTERESTS - Aside from his professional endeavors, Steven has a broad range of interests, including reading extensively about the connection between technology, cities, economics, architecture, history, and cultures. He also enjoys playing Latin music, remote camping, windsurfing, and running.

Steven Donaldson's Current Company Details
RadiantBrands

Radiantbrands

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CEO at RadiantBrands | Brand Strategist & Behavioral Marketer | Expert in Urbanism and Design Thinking
Steven Donaldson Work Experience Details
  • Radiantbrands
    Founder/Partner
    Radiantbrands Feb 2007 - Present
    Berkeley, Ca, Us
    RadiantBrands is a full-service branding agency with over 25 years of experience in building brands by connecting strategy and research to brand touchpoints. We target ethical, globally focused organizations, corporate and product brands from start-ups to Fortune 500 companies. Steven Donaldson and Michael Zinke started their company to help clients discover their unique value and get that message to customers through powerful brand communications including naming, brand identity, creative marketing campaigns, retail environments and interactively on the web – anywhere that shapes customer experience.
  • Sysiq
    Director Of Creative Strategy
    Sysiq Aug 2006 - 2012
    San Francisco, Ca, Us
    Senior Creative Director for SysIQ, an ecommerce solutions company, that provides complete hosting, build and maintenance solutions for ecommerce based businesses. I currently lead creative strategy development of new sites including site architecture, user interface design and branding with Digital Factors the creative arm of SysIQ.

Steven Donaldson Skills

Integrated Marketing Advertising E Commerce User Experience Strategy Marketing Strategy Start Ups Marketing Creative Strategy Entrepreneurship Digital Marketing Social Media Marketing Online Advertising Email Marketing Leadership Branding And Identity User Interface Design Graphic Design Management Logo Design Web Development Strategic Planning Brand Architecture Web Design Digital Media Social Media Packaging Brand Development Product Naming Content Development Mobile Devices Branding Experience Blogging Corporate Branding Real Estate Marketing

Steven Donaldson Education Details

  • San Francisco State University
    San Francisco State University
    City Planning

Frequently Asked Questions about Steven Donaldson

What company does Steven Donaldson work for?

Steven Donaldson works for Radiantbrands

What is Steven Donaldson's role at the current company?

Steven Donaldson's current role is CEO at RadiantBrands | Brand Strategist & Behavioral Marketer | Expert in Urbanism and Design Thinking.

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What schools did Steven Donaldson attend?

Steven Donaldson attended San Francisco State University.

What are some of Steven Donaldson's interests?

Steven Donaldson has interest in Kayaking, Packaging, Brand Identity, Ecommerce, Wilderness Camping, Sailing, Collateral, Interactive Development Brand Identity, Interactive Development, Kayaking Wilderness Camping.

What skills is Steven Donaldson known for?

Steven Donaldson has skills like Integrated Marketing, Advertising, E Commerce, User Experience, Strategy, Marketing Strategy, Start Ups, Marketing, Creative Strategy, Entrepreneurship, Digital Marketing, Social Media Marketing.

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