Running a family owned sales and service facility for recreational vehicles and campers. Kelly RV has always made a priority of maintaining its commitment to customer service and quality you would expect from a family run business. Our goal is to make the camping experience as simple as possible so you can make the most of your time with your family.

Provided contract services as an embedded employee to a ConAgra Foods facility in Milton, PA. I implemented an asset management and reliability program in a facility with a $5M MRO parts spend. As part of this program I worked with plant staff to identify opportunities to reduce maintenance expenses and inventory by $500K+

Increased revenues 20+% and Customer base 6+% in first 9 months. I am currently designing and will implement a quality monitoring system that identifies and documents areas of greatest strategic concern for the advertising and sales division.

My responsibilities include the overall leadership of the product management department as well as the overall product direction for the company. Included in these responsibilities are defining the product strategy and roadmap; researching and evaluating new product opportunities, demand for potential products, and customer needs and insights; managing new product development; setting pricing strategy; and managing launch campaigns for new products.As part of this process, I was able to manage the launch of several new product lines and multiple new products. I implemented a value pricing strategy that will have a significant positive impact on the financial performance of the company. I led the update of the company's vendor management process which clarified the responsibilities of the Product Management and Purchasing Depts relative to vendor interactions. I also developed a product strategy process to better understand the company's current and future market opportunities and their impact on the product mix and marketing.

I developed an extensive collection of market & competitive research & implemented the “Voice of the Customer” process. From this data, I developed “Guidelines for New Product Development” to guide future product development efforts. I’ve conducted market/business assessments & planning for new product initiatives including market research, definition of product requirements, business planning, sales forecasting, brand management, launch & long term product planning. Most notable is the iE2 Engines Series which has the potential to revolutionize piston aircraft engine management & support significant growth.I participated in Lycoming’s annual strategic planning process & held a principle role in Lycoming’s Strategic Initiative Review to evaluate potential new engine development programs. In the process, I received a Lycoming Innovation Award for a financial forecasting tool which was instrumental in quickly evaluating multiple scenarios. I also developed a preliminary China market strategy. I supported the review of new engine technologies & the analysis of a potential joint venture engine development program. I developed business assessments & strategy briefs for potential business acquisitions. I also supported the evaluation of new technologies in other business units.I led the design, development & launch of a global Authorized Service Center Network, expanding the sales channel beyond a distributor only network & vastly improving Lycoming’s ability to strengthen its impact at the service facility level. I managed the ad agency relationship, including ad budget, ad placement & the development of media advertising, sales documents & trade show materials. I also innovated an aftermarket forecasting tool to understand the impact of various events on aftermarket sales & a Lycoming engine genealogy tool to assist in product management & planning. I am Six Sigma Lean Green Belt certified & experienced in many Design for Six Sigma tools & processes.

I served as the marketing and business development director for the northern office of a Philadelphia based therapy corporation. As part of this role, I managed the development of and move into a new, larger facility. The launch involved the creation of a marketing plan and materials to promote the new facility to patients, doctors and medical facilities within the service area. As a result, we were able to realize a 50% increase in patient activity within 6 months of the facility’s opening. I developed a process to track and monitor patient data to identify demographic, referral and other patient trends. I also worked with the facility’s office staff to develop a streamlined procedure to document and report patient billing to the corporate office.

I worked with and counseled hundreds of area entrepreneurs to evaluate, start and expand a variety of new and existing businesses, products and services. I worked with businesses in industries ranging from retail storefronts, to new manufacturing facilities and even new technologies to obtain millions of dollars of funding and create hundreds of jobs. In the case of one new technology firm, I was able to help them apply for and receive the Governor’s Award for Environmental Excellence.Working with the Asst. Director of Product Development at the center, I co-developed a “Stage-Gate” product development process which allowed for a much more efficient and effective allocation of the center’s resources and improved the benefit to the clients. This “Stage-Gate” process received a state SBDC award for innovation and was the subject of several presentations at national ASBDC conferences. I also developed a 3-year structured internship program for Bucknell undergrad students to participate in the consulting process with increasing levels of responsibility. This program gave the students real world business exposure and provided valuable experience for their job search after graduation.I represented the center on the Union County Chamber of Commerce’s Agriculture Marketing Committee and also served on the marketing committee for the county’s Great Stream Commons Industrial Park.