A dynamic, creative, and energetic senior executive with a strategic approach, a uniquely diverse knowledge base and a penchant for working in both the for-profit and the Nonprofit sectors. An experienced entrepreneurial leader skilled at conceiving, developing, and marketing a wide variety of programs, products, and services. Possesses a special expertise in funding and promoting programs and marketing products by integrating a) Traditional Marketing, b) Direct Marketing [DRTV, Direct Mail, Print, etc] and, c) Internet Marketing, Web 2.0 & Social Media channels, SEO, and SEM to achieve multi-channel success.Expertise in: Nonprofit Governance and Administration, Development, Membership Campaigns, Grant Approval and Award Processes, Program Evaluation, Integrated Marketing Campaigns, Direct Response Marketing & Solicitation, New product & service development and introductions, TV Home Shopping, Internet Marketing, Direct to consumer sales, Credit card merchant banking, Supply Chain Management including Product fulfillment, Packaging development/design, Telemarketing Program management, Wholesale sales, Site Optimization, DRTV, SEO, SEM, PPC, Web 2.0, Social Media Management.
Listed skills include Integrated Marketing, Digital Strategy, Strategy, Marketing, and 46 others.
