Steven Winkler Email & Phone Number

Austin, Texas, Us

Lead our company’s strategic vision, drive growth, and ensure operational excellence. As an executive I collaborate with the other leaders to support excellence for customers, investors, stakeholders and the communities and industries we serve. I am leading ambitious growth strategies as Energy Hire evolves to reach the next milestone of $100M in annual revenue. Responsibilities include strategic planning, financial management, operational standards, brand, P&L, marketing strategies, and talent sourcing. I provide leadership across product, finance, marketing and sales teams. Implement Reforge-based Growth strategies.Establish financial best practices and strategic P&L reviews. Develop forecasts that include consideration of macro and market data. Lead product planning, and launches.

Austin, Texas, Us

As Vice President/Integrator of Energy Hire, I collaborate with the C-Suite to craft and execute growth strategies, aiming for the next milestone of $100M in annual recurring revenue. I support investors and stakeholders with strategic planning, financial management, marketing strategies, and talent sourcing. I oversee the P&L, cultivate partnerships, and establish the rules, norms, standards, and practices defining the company's identity, culture, and brand.Spearheaded strategic planning initiatives, driving significant revenue growth.Managed P&L to ensure financial health and operational efficiency.Established key partnerships to enhance market presence and capabilities.Developed and implemented marketing strategies to boost brand visibility.Created and enforced standards and practices to shape the company's culture and identity.

Fractional employment is a growing trend​ and is here to stay. As a fractional marketing leader, I learn from and contribute to this community of motivated professionals who have found success in dividing their time to effectively lead businesses in their areas of expertise on a part-time basis.Publish monthly articles on the practice and profession of Fractional Leadership.Advice new fractionals on getting started as a part-time executive.Serve as a networking bridge, assisting others in meeting experienced fractional professionals.

Highly experienced, with over 15 years of dedication to marketing consultancy, I serve both major global brands and start-up businesses from their nascent stages through to IPOs. Proficient in transforming business objectives into strategic, comprehensive marketing plans, my expertise spans product, brand, omnichannel, and performance marketing. Adept at pinpointing key market advantages, I effectively collaborate with both internal and external stakeholders to ensure marketing strategies are aligned and impactful. Focused on diverse industries including healthcare, technology, consumer products, B2B services, medical devices, CPG, SaaS, subscription-based businesses, and transportation, I offer flexibility in engagement, being available on an hourly, contract, or fractional basis to meet varied client needs. My approach combines a deep level of business acumen with a detailed understanding of market dynamics to deliver exceptional marketing solutions.

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Houston, Tx, Us

Led the digital marketing strategy and channel management of a $180M pure-play eCommerce business, driving profitable, incremental revenue. Implemented a multi-touch fractional attribution platform, resulting in improvements across all tracked KPIs including AOV, year-over-year revenue, traffic, conversion, and retention. Converted the company from last touch to fractional attribution for agile media-mix modeling and management. • Managed a $10M+ annual media budget with precision, against a daily P&L. Led corporate rebranding. • Achieved 10-to-1 ROAS in digital channels, while also improving scalability. • Established Auto Anything’s first sports sponsorship, with NHRA Funny Car team, BEAL RACING. • Added $5 million in annual incremental revenue with affiliate marketing.

Helped an established direct-mail agency with a transformation into a digital marketing and social media agency. Served as an interim leader, and Vice President, during a critical, and intensive time for the business. Managed creative teams, overseeing the production of video content, social media content, print materials, direct mail, branding, brand content, photography, and website design. • Created the business transformation strategy, earning the alignment and support of the executive team.• Served as Creative Director for all customer-facing content created for internal marketing and for clients.• Led an industry-facing speech and round table at the Direct Marketing Association conference in 2014.• Drove content and branding overhauls for clients including Anthem Health, and Urban Plates.

Ecom Products Group (Formerly Discount Coupons), Clearwater, FL 2010 - 2014Chief Operating OfficerCo-founded a Groupon-style daily deal site. Led marketing, sales, and customer service operations, while supporting M&A. Mergers and acquisitions. Created 2000+ daily deals in multiple US markets. Bootstrapped the development of the business, leveraging initial revenue to fuel growth. Acquired related businesses and integrated their offers, systems, and customers into the central brand. • Leveraged Growth Marketing best practices to increase retention, increase revenue, and decrease cost.• Implemented ground-up SEO plans for optimized pages at launch. • Managed email, paid search, SEO, affiliate marketing, social media, and referral marketing programs. • Achieved 8:1 ROAS in paid ad channels, including Google AdWords and other paid advertising programs.

Executive leader of a boutique digital marketing agency, generating <$10M in annual revenue. Specialized in establishing client strategies, built off of an SEO program, supported with a broader approach that included digital and some traditional media. Acquired key brand name clients, and served them with exceptional service, enabling their profitable growth through digital marketing channels. Excelled at prospecting, proposing, and closing industry-leading brands including Skechers, Vonage, Tire Kingdom, Crabtree & Evelyn, and many others across both consumer and commercial business categories.• Ramped sales pipeline to $2M in 6 months• Drove 6x revenue growth• Developed an inbound marketing program, leveraging educational and informational content about SEO strategy• Drove content and branding overhauls for clients including Anthem Health, and Urban Plates.• Key clients: Skechers, Vonage, Tire Kingdom, NTB, Big O Tire, Crabtree & Evelyn, Linea Pelle, InkHead

Bachelor Of Science (B.S.), Consumer Studies/Personal Finance - Housing, Interior Design And Resource Management

Diploma, College Preparatory.