Leader of a team of integrated marketing communications specialists in this global marketing communications agency’s Sydney office. Member of the Asia-Pacific leadership team with full Australian P&L accountability. Responsible for developing and leading communications campaigns in sectors including enterprise and consumer technology, infrastructure, financial services, professional services, and providing counsel to senior client stakeholders in Australia, Asia-Pacific, EMEA and North… Show more Leader of a team of integrated marketing communications specialists in this global marketing communications agency’s Sydney office. Member of the Asia-Pacific leadership team with full Australian P&L accountability. Responsible for developing and leading communications campaigns in sectors including enterprise and consumer technology, infrastructure, financial services, professional services, and providing counsel to senior client stakeholders in Australia, Asia-Pacific, EMEA and North America.AchievementsLaunching healthcare technology brand Owlet into the Australian market. Working directly with the global CEO, this integrated media campaign was shortlisted for PR Week’s APAC best consumer launch campaign, delivered 120 pieces of earned media and resulted in Owlet’s launch sales target being exceeded by 80%. This campaign also featured an industry and government stakeholder engagement program, and providing issues management support to the brand’s Australian and North American leadership teams.Leading a thought leadership and executive profiling campaign for technology brand LivePerson which was executed across Australia, Singapore, Japan and China. The campaign delivered over 100 pieces of earned media coverage, with the content used in C-level speaking engagements across APAC and for government policy submissions on the ethical use of Artificial Intelligence.Delivering three years of record revenues, and the highest level of profitability ever recorded in the history of LEWIS’ Australian operations. Growing the Australian team to its largest ever size and driving the Australian business to become the second largest market by revenue in LEWIS’ Asia-Pacific operations. Show less

Senior leadership team member responsible for the development of consumer, corporate and stakeholder engagement strategies for clients of Australia’s largest PR agency. Senior client counsel and team lead for accounts including NAB, MYOB, Canon, Al-Jazeera English, Getty Images, Microsoft, Acorns, Coca-Cola, Tourism Australia and Mercer. Responsible for managing all aspects of communication campaigns from strategy development to implementation and evaluation of their effectiveness… Show more Senior leadership team member responsible for the development of consumer, corporate and stakeholder engagement strategies for clients of Australia’s largest PR agency. Senior client counsel and team lead for accounts including NAB, MYOB, Canon, Al-Jazeera English, Getty Images, Microsoft, Acorns, Coca-Cola, Tourism Australia and Mercer. Responsible for managing all aspects of communication campaigns from strategy development to implementation and evaluation of their effectiveness. AchievementsLeading Ogilvy PR Australia's media, government and stakeholder engagement strategy for the #FreeAJ Staff campaign to secure the release of Al Jazeera journalists Peter Greste, Mohamed Fahmy and Baher Mohamed from imprisonment in Egypt. This campaign is the most awarded in Ogilvy PR Australia’s history, with accolades including a Gold SABRE for Best Australian Campaign and PRIA Golden Targets for Best International Campaign and Best Issues ManagementDeveloping and leading the execution of the communications campaign to launch the micro-investing platform Acorns into the Australian market. This campaign delivered over 160,000 customers for Acorns in six months and won a Gold SABRE for best consumer technology campaign.Leading the Australian launch of Mercer’s Lifetime Plus investment fund. This campaign generated 850 pieces of media coverage in four months, 50 qualified sales leads, and won awards including a Gold SABRE for best financial services campaign and CommsCon’s best B2B campaign Show less

Responsible for developing the profile of the world’s busiest performing arts centre, with an emphasis on engaging state and federal government departments, managing issues and major international events, and supporting the expansion of Sydney Opera House’s commercial operations through strategic communication strategies and brand partnerships.AchievementsWorking with the Chief Executive, Head of Government Relations and the executive management team to manage issues and… Show more Responsible for developing the profile of the world’s busiest performing arts centre, with an emphasis on engaging state and federal government departments, managing issues and major international events, and supporting the expansion of Sydney Opera House’s commercial operations through strategic communication strategies and brand partnerships.AchievementsWorking with the Chief Executive, Head of Government Relations and the executive management team to manage issues and establish partnerships with government and community stakeholders to develop Sydney Opera House’s reputation as a destination for all Australians.Generating consistent global media coverage for Sydney Opera House’s cultural and commercial activities by negotiating media partnerships with organisations including Discovery Networks, National Geographic, CNN, BBC and MTV.Leading the delivery of strategic communication campaigns for major international events including APEC Australia, FIFA World Congress, the Oprah Winfrey Show in Australia, YouTube Symphony Orchestra, World Youth Day.Working with the marketing, commercial licensing and commercial partnerships directors to implement brand development strategies with partners such as Microsoft, Google, Lego, Harper’s Bazaar and Mattel. Show less

Responsible for delivering communication programmes for the government agency for the UK film and television industries.Researching, writing and editing copy for news releases, web articles, promotional material, internal communications and industry communications.Proactively generating media coverage for UK Film Council news, initiatives and events.Working with trade publications, industry bodies and commercial partners to generate support for the UK Film Council’s… Show more Responsible for delivering communication programmes for the government agency for the UK film and television industries.Researching, writing and editing copy for news releases, web articles, promotional material, internal communications and industry communications.Proactively generating media coverage for UK Film Council news, initiatives and events.Working with trade publications, industry bodies and commercial partners to generate support for the UK Film Council’s strategic objectives among key stakeholders. Show less

Responsible for developing and implementing communication campaigns for the government agency for the Scottish film and television industries.Proactively generating media coverage, responding to media enquiries and managing issues.Producing copy for news releases, web articles, promotional material, internal communications and industry communications.Representing Scottish Screen at industry events, festivals and exhibitions in the UK and overseas.

Responsible for delivering marketing campaigns for a range of clients at one of Scotland’s leading creative agencies.Ensuring online and print marketing projects were completed within agreed timeframes.Advising clients (music, education, retail, fashion sectors) on the most effective use of their marketing budget.Planning, developing and implementing in-house marketing and PR strategies.

Responsible for cultivating and managing relationships with sponsors of Scotland’s national orchestra.Managing the RSNO corporate member programme, working with clients including the Bank of Scotland and Shell Oil.Developing sponsorship packages tailored to meet the marketing objectives of current and prospective RSNO corporate members and sponsors.Working with external agencies to implement marketing initiatives to attract younger audiences to RSNO events.