Responsible for strengthening the brand and leading the development of Harley-Davidson marketing. The marketing manager is the driving force for creating and implementing the marketing strategy. This includes delivery of strategic tactical marketing campaigns, PR & events, for Motorcycles and PAM (parts, accessories & motor clothes), with the overall goal of promoting the brand to grow sales in the region. • Accountable for all marketing / communication activities• Responsible for launches & campaigns that maximize coverage, create demand, drive prospecting & assist dealers to generate future orders for Motorcycles, Parts, Accessories & Motorclothes• Responsible for development / implementation of CRM activities, increasing lifetime value of existing customers as well as outreach to newer target groups• Coordinate content on local Harley-Davidson corporate websites• Support dealers in the development & execution of local marketing plans & activities• Ensure dealers are following the Harley-Davidson approved marketing processes & guidelines• Ensure continuous development of the dealer website content, ensuring Harley-Davidson maintains an industry leading online presence• Manage marketing agencies in all countries, co-ordinate events & press launches• Manage media relations in order to create and maximize PR opportunities• Responsible for central lead generation & assisting dealer lead generation• Lead responsibility in the development & approval of all customers facing communications• Manage press COV (company owned vehicles) fleet if required• Support the dealer development team with new dealer prospecting through the development of new dealer recruitment advertising materials• Support new dealer on-boarding process through pre & post opening campaigns & marketing programs. Responsible for supporting new dealers with opening launch plan and materials•Manage countries' marketing budgets

Responsible for strengthening the brand and leading the development of Harley-Davidson marketing. The marketing manager is the driving force for creating and implementing the marketing strategy. This includes delivery of strategic tactical marketing campaigns, PR & events, for Motorcycles and PAM (parts, accessories & motor clothes), with the overall goal of promoting the brand to grow sales in the region. • Accountable for all marketing / communication activities• Responsible for launches & campaigns that maximize coverage, create demand, drive prospecting & assist dealers to generate future orders for Motorcycles, Parts, Accessories & Motorclothes• Responsible for development / implementation of CRM activities, increasing lifetime value of existing customers as well as outreach to newer target groups• Coordinate content on local Harley-Davidson corporate websites• Support dealers in the development & execution of local marketing plans & activities• Ensure dealers are following the Harley-Davidson approved marketing processes & guidelines• Ensure continuous development of the dealer website content, ensuring Harley-Davidson maintains an industry leading online presence• Manage marketing agencies in all countries, co-ordinate events & press launches• Manage media relations in order to create and maximize PR opportunities• Responsible for central lead generation & assisting dealer lead generation• Lead responsibility in the development & approval of all customers facing communications• Manage press COV (company owned vehicles) fleet if required• Support the dealer development team with new dealer prospecting through the development of new dealer recruitment advertising materials• Support new dealer on-boarding process through pre & post opening campaigns & marketing programs. Responsible for supporting new dealers with opening launch plan and materials•Manage countries' marketing budgets

Nowadays I occassionally write for www.HighSnobiety.com, a website that is owned by Independent Publisher Titel Media and covers the latest in new and emerging trends and products in the world of fashion, accessories, art, design and much more.In the past I wrote for multiple (inter)national magazines and newspapers covering subjects related to snowboarding, surfing, skateboarding, music, fashion and lifestyle. Articles have been published in a variety of magazines and newspapers in e.g. The Netherlands, USA, Canada, Brazil, Germany, France, United Kingdom, and Czech Republic.

Sole Technology is a globally recognized leader in authentic action sports footwear and apparel that is available in more than 70 countries and is one of the largest private action sports companies. The company’s holdings include top brands etnies, Emerica, éS, ThirtyTwo, and Altamont.Main responsibilities:• Create overall brand strategies fitting with the sales strategies• Create and maintain respective brand marketing plans and budgets• Based on the overall brand strategies create and maintain distribution strategies; work directly with sales to ensure proper alignment of sales & marketing plans• Ensure consistent execution on the brand mission / positioning through all channels of distribution • Develop marketing briefs, in cooperation with sales and Sole Technology USA marketing departments• Analyse needs for media, advertising, POP, online and other marketing tools and work with the entire marketing team to ensure creation and implementation of these tools• Organize and manage B2B (e.g. tradeshows) and B2C events (e.g. contests, tours and demos)• Create and manage team and rider strategies• Create promotion programs (in cooperation with sales department) to plan and implement effective promotion programs• ROI measurement and evaluation on all brand marketing functions• Manage day-to-day relationships with marketing staff at Sole Technology USA and Sole Technology Europe’s distributors / subsidiaries to ensure focus on relevant promotions for the brands• Manage relationships with Sole Technology Europe marketing teams (creation / activation) across direct markets, agents and distributors

Extreme Sports Media is part of Pijper Media. The company publishes multiple human-interest magazines and has an extreme sports division with a windsurf, kite surf, and snowboard magazine (DEEP). Main responsibilities:• Create complete concept, lay-out, and realization of the magazine• Attract advertisers• Build and maintain relationships with editors, photographers, and brands (advertisers)• Motivate editorial staff and make sure deadlines are being met• Create content: rider interviews, travel stories, event reports, and photo shoots • Cross check facts, spelling, grammar, and writing style of submitted articles• Guide the graphic designers and desktop publishers with the design of the magazine

Hardcore Supplies, with the current subsidiary Concave, is responsible for distributing and marketing multiple skateboarding, streetwear and fashion brands in The Netherlands. Some of the company’s top brands at that time: Clae, DC, VonZipper, Creative Recreation, Worn Again, United Nude, Mr. Lacy, FreshJive, Penfield, and Enjoi.Main responsibilities:• Create and maintain media database• Write and distribute press releases for the company’s top selling brands• As the company’s media spokesperson conduct correspondence with all media outlets and members of the public who had questions about the brands and/or organization• Build and maintain relationships with stylists in order to have the company’s products exposed in magazine photoshoots, commercials, music videos, and TV programs• Build and maintain strong relationships with top Dutch musicians, artists, actors, and TV hosts in order to outfit them with our products for public appearances.• Organize successful (consumer) events • Create and maintain consumer database for direct mails• Organize successful sample sales