Steven Gamboa Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Over 2 years ago, I joined Skip the Dishes and made an immediate impact by establishing a data driven and methodical approach to all Digital Marketing ECRM programs, resulting in +10% lift in conversion rates over control. * Played a pivotal role in enhancing our martech stack to harness the power of AI and triggered emails. Migrating from Braze to Salesforce Marketing Cloud bolstered campaign automation from 20% to 70%, enabling dynamic creative/content for relevant personalization and offers, and a contact strategy to optimize reach and frequency.* Lead the launch of the NEW automated Early Lifecycle program and it has proven to drive 23% lift in 3+ order rates over control. * Successfully applied “Fewer, bigger, better” motto in 2023, reducing campaigns by 50% and increasing engagement KPI’s by +30%

Toronto

Majority of +3 years at BNS driving improvements to Acquisition and revenue growth programs across D2D Chequing, Savings, Investments, Credit Cards and Lines of Credit lines products* Lead strongest MPSA campaign to date (Apr. 2020): 6.9% response rate, 60K MPSA New Accounts and $3.4 billion in new balances, by leveraging TOP CVI index and engaging Branch channel support* Successfully tested combing D2D and MPSA offers in the Spring 2020 Acquisition campaign “Earn $300 cash and up to 2.70% interest.”, resulting in 63K D2D and 60K MPSA New Accounts with -40% CPA* Lead the successful launch campaign of the NEW Scotiabank Ultimate & Preferred Bank accounts (Oct 2019): 77K New Accounts (+8% of target), 53K funded account (+13% of target) and $205MM balances (+4% of target) from MASS, Digital, and Targeted initiatives

Toronto

Lead Targeted Marketing for TD Insurance, Everyday Banking, PS&I, Digital Banking and RESL* Launched new TD Home & Auto Insurance onboarding program in Feb. 2017 and delivered strong results: 55% open rate vs 38% benchmark and 7.5% click to open rate vs 5% benchmark* Launched LOYALTY pilot program in Jun. 2017 to test if connecting with TD customers on a more emotional basis by recognizing that we know our customers, showing appreciation for their business, and working with them towards a common goal will provide a lift in “stated loyalty”

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for Acquisition & Card Share segment of the P&L for Sears Financial Credit Cards* Drove Acquisition and Card Share metrics, which combined make up 85% of P&L revenue, to achieve +9% and +4% EBITDA actual results vs. goals

Toronto, Ontario, Canada

Responsible for Acquisition and Activation segment of the P&L for PC MasterCard* Initiated direct mail, unaddressed mail, and outbound telemarketing acquisition campaigns to PC MasterCard. Developed targeting & creative strategies and managed execution, to provide an incremental 60K new accounts* Managed direct mail, e-mail, and newsletter activation campaigns to engage customers in the early stages of the customer life cycle and drive activation rates from 55% to 59%

Toronto, Canada Area

Responsible for managing $30 million acquisition marketing budget and achieving new account targets through multiple acquisition channels* Over 3 years, lowered “Cost per account” from $135 to $105, resulting in an increase in new accounts of more than 25%* Developed Targeted Acquisition strategies for DM and Unaddressed Mail campaigns to deliver 100K new credit card customers per year - tested various low interest rate offers to drive conversion rates of 1% to 2%, which at the time was very strong

Toronto, Ontario, Canada

Responsible for developing Marketing Plan for Dividend and Dividend Platinum CIBC VISA cards