Steven Graff Email & Phone Number

Aptos, CA, US

Santa Cruz, California, US

• Blending the disciplines of search marketing, landing page & conversion rate optimization, site analytics, business process improvement and communications to redefine what strategic partnership with Bloofusion can.
• Contextual Ownership
• Thought Leadership Marketing
• Landing Page and Conversion Rate Optimization
• A/B & Multivariate Testing- Analytics & eCommerce tracking- Lead Generation & Nurturing

Santa Cruz, California, US

• Direct client leadership in online strategy content marketing, search marketing and site optimization for the technology, pharmaceutical, finance and retail sectors.Client Specific Program activities include:
• Digital Strategy & Business Process Improvement
• Site Architecture & Content Strategy
• Content & Asset Marketing Across Online Properties
• Landing Page Optimization (LPO)
• Conversion Path Optimization (CPO)

• Working as an Independent Digital Marketing Director, I help businesses get the most out of their online efforts and support marketing programs. Engagements run from short-term targeted troubleshooting, web analytics.
• Digital Strategy & Multi-Channel Programs
• Information Architecture & Content Development
• Social Media Planning & Editorial Calendars
• Landing Page & Conversion Rate Optimization
• A/B & Multivariate Testing

San Jose, California, US

Strategic leadership of digital programs designed to deliver upon client business objectives & marketing communication goals. Development & deployment of conversion & revenue optimization programs across earned, owned & paid media, and email. Management and design of conversion and UX testing efforts.

• Foreign Thought, LLC is a marketing consultancy created to help entrepreneurs and marketing teams navigate the challenge of online communications and develop websites, intranets and online initiatives that are.
• Development of functional and technical requirements as well as RFPs
• Online business, marketing, and brand strategy inclusive of offline synergy development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content strategy and creation

• Client Specific Program activities include:
• Site Architecture* Content Strategy
• Landing Page Optimization (LPO)
• Conversion Path Optimization (CPO)
• Organic Search Engine Optimization (SEO)
• Site AnalyticsIndustry Sectors Addressed:

San Francisco, CA, US

• The VP of Production’s primary responsibilities were ensuring overall operational success at Zoomedia: productivity, quality, cost, delivery, and performance. The VP of Production is accountable for driving the.
• Streamlined agency process from business acquisition through delivery
• Retrained and rebuilt the production department resulting in a growth of 50% and a department attrition rate of 0%
• Introduced standardized resource management, project costing, and change management tools, including the introduction of Project Management Automation, resulting in the recovery of approximately $500k
• Increased reported client satisfaction by 25% in the first 60 days

Campbell, CA, US

• An evolving position fostering the day-to-day growth and maturity of a young, vibrant interactive marketing practice staffed with talented and energetic employees.
• Hired as first Director of Operations and charged with creating Standard Operating Procedures for project management, resource optimization, ensuring service and product quality, as well as project profitability
• Created and instituted standardized hiring practices, formal job descriptions, and skill-based career advancement plans
• Built a high-performance PMO team with formalized project management methodologies that increased on-time/at-budget project completion from 27% to 60%+ within six months.
• Led a team of 10 project managers in delivering Design Reactor's first bug-free software, reducing post-delivery service requirements from 2 months to 3 weeks.

New York, NY, US

• Service definition, expansion and improvement for the reorganized company
• Market and brand positioning
• Direction and training of Client Services team
• Brand and market strategy development for agency clients
• Led business development and account service for all foreign companies

New York, NY, US

• In the first six months reduced employee turnover from 25% to 10%• Refocused department management on training and business development• Introduced a new resource management system to track employee utilization• Co-developed standardized PTO and flextime policies that simplified management and reduced costs while simultaneously increasing employee.

New York, NY, US

• Client Partner for a multinational insurance firm. The only CP in the practice responsible for business development, client service, and technology-project management • Took part in three separate task forces involved in process improvement, employee policies and benefits, resource management and proposal development; this led to the introduction of.

• In a multicultural environment, lead technology and creative teams in the development of B-to-B, B-to-C, and B-to-E, E-commerce enabled websites.• Developed wireless and asset management proposals• Developed and introduced new methodologies and approaches to both internal teams and clients• Served as counsel to department VPs in Creative Services and.

• Managed accounts and account staff for online and offline clients • Led new business development teams for Japanese clients• Built, trained and motivated multi-discipline teams• Set strategic and tactical business and marketing goals for clients• Collaborated with VP of Client Services for department strategy• Served as Client Services representative for.

• Managed accounts and account staff for online and offline accounts• Clients included: TiVo Inc., Retailers Market Exchange (Chevron), GoodHome LLC

• Identified market niche and co-developed initial product offering• Created business plan and set marketing strategy• Identified second and third product offerings • Developed business plan for presentation to venture capitalists• Developed and sold B-to-B Internet sites and custom software tools in an early ASP model, as well as provided training and.

• Set business direction for the agency• Expanded the agency’s service into business-to-business internet solutions in 1996• Streamlined the production process and introduced autonomy for each member of the agency leading to 10% increase in productivity• Moved the creative team from a primarily employee driven solution to hybrid freelance creative.

• Defined direction, hired staff and developed creative strategies; designed successful marketing campaign for Fuji Japan.

Assignments included work for Sharp, Panasonic, Sumitomo and other Japanese manufacturers.

B.S.C., Marketing

A.S., Business Administration