Steven Graff

Steven Graff Email and Phone Number

Independent Digital Marketing Director @ Independent Knowledge
Aptos, CA, US
Steven Graff's Location
Aptos, California, United States, United States
Steven Graff's Contact Details
About Steven Graff

Presently my efforts are divided between serving as an Independent Digital Marketing Director & Director of Optimization.As an Independent Marketing Director, mid-sized organizations bring me in to develop and manage their digital presence, define strategy, determine priorities and program management, provide guidance on tactical execution, and often mentor mid-level marketers, designers, developers, and production staff, and third-party contributors.As Director of Optimization for Bloofusion & Spectrum Group, I set the direction for service development in the areas of analytics, search, testing, CRO, and LPO. Additionally, I am responsible for project definition, development, execution, and delivery of all non-PPC client efforts.Industry Experience Spans 30 Different Sectors and Includes:- Commercial & Residential Realestate- Consumer Electronics & Goods- Healthcare, Life Science & Pharma- Industrial Materials & Testing- Professional Services Marketing- Retail- Technology & Software- Travel & EntertainmentAreas of Demonstrated Expertise Include:- Account Service & Business Development- Analytics, Testing & Optimization - Creative Development & Art Direction- Large Scale Project Management- Management of Diverse & International Teams - Operations & Change Management- SEO & SEM Strategy, Implementation & Management- Team Building, Training, Mentoring & Turnaround- Web Content & Editorial Management - CMS & eCommerce Platforms- eMail Marketing

Steven Graff's Current Company Details
Independent Knowledge

Independent Knowledge

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Independent Digital Marketing Director
Aptos, CA, US
Steven Graff Work Experience Details
  • Independent Knowledge
    Independent Digital Marketing Director
    Independent Knowledge
    Aptos, Ca, Us
  • Bloofusion, Inc
    Director Of Optimization
    Bloofusion, Inc Mar 2012 - Present
    Santa Cruz, California, Us
    Blending the disciplines of search marketing, landing page & conversion rate optimization, site analytics, business process improvement and communications to redefine what strategic partnership with Bloofusion can deliver.• Contextual Ownership• Thought Leadership Marketing• Landing Page and Conversion Rate Optimization• A/B & Multivariate Testing- Analytics & eCommerce tracking- Lead Generation & Nurturing
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  • Bloofusion, Inc
    Chief Search Strategist
    Bloofusion, Inc 2008 - Mar 2012
    Santa Cruz, California, Us
    Direct client leadership in online strategy content marketing, search marketing and site optimization for the technology, pharmaceutical, finance and retail sectors.Client Specific Program activities include:• Digital Strategy & Business Process Improvement• Site Architecture & Content Strategy• Content & Asset Marketing Across Online Properties• Landing Page Optimization (LPO)• Conversion Path Optimization (CPO)• A/B & Multivariate Testing• Organic Search Engine Optimization (SEO)• Site Analytics: Implementation, Conversion Point Measurement, Custom Reporting and Analysis• Account & Program ManagementIndustry Sectors Addressed:• Network Systems & Appliances• Test Equipment, Haptic Feedback, Semiconductor• Healthcare & Pharmaceuticals: Services, Product & Patient Education, Medical Imaging• B-to-B Services - Software, Data & Cloud Services, Enterprise Video• Travel & Leisure• Retail & eCommerce - Luxury goods• Legal Services
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  • Independent Knowledge
    Independent Digital Marketing Director
    Independent Knowledge Jul 2016 - Present
    Working as an Independent Digital Marketing Director, I help businesses get the most out of their online efforts and support marketing programs. Engagements run from short-term targeted troubleshooting, web analytics, or conversion optimization and testing projects to developing and managing the complete marketing effort. I work in a highly consultative manner in which, together, we determine where opportunities or pain points exist and how to address them. But this does not mean I do not get my hands dirty. I am often called upon to work directly in CMS (WordPress, Drupal, Craft) and eCommerce platforms (Shopify) to implement changes and optimization or deploy custom analytics solutions through Google TagManager and DataStudio.• Digital Strategy & Multi-Channel Programs• Information Architecture & Content Development• Social Media Planning & Editorial Calendars• Landing Page & Conversion Rate Optimization• A/B & Multivariate Testing• Analytics & eCommerce Tracking
  • The Spectrum Group Online, Llc.
    Director Of Optimization
    The Spectrum Group Online, Llc. Oct 2016 - May 2021
    San Jose, California, Us
    Strategic leadership of digital programs designed to deliver upon client business objectives & marketing communication goals. Development & deployment of conversion & revenue optimization programs across earned, owned & paid media, and email. Management and design of conversion and UX testing efforts.
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  • Foreign Thought
    Director Of Site Optimization
    Foreign Thought Aug 2003 - Apr 2012
    Foreign Thought, LLC is a marketing consultancy created to help entrepreneurs and marketing teams navigate the challenge of online communications and develop websites, intranets and online initiatives that are optimized for return and reduction in transaction costs. Areas of service include:• Development of functional and technical requirements as well as RFPs• Online business, marketing, and brand strategy inclusive of offline synergy development• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Content strategy and creation• Content & Asset Marketing Across Online Properties• Site and information architecture• Lead Generation and ConversionIndustry Sectors Addressed• Technology & Cloud Services• B-to-B Services• Executive & Staff Training• Clothing & Fashion• Healthcare• Legal Services & Consumer Advocacy• Pharmaceuticals & Nutriceuticals• Real Estate• Retail & eCommerce • Travel, Leisure & Medical Tourism
  • 3 Degrees Marketing, Inc.
    Director Of Site Optimization
    3 Degrees Marketing, Inc. Mar 2009 - Sep 2011
    Client Specific Program activities include:• Site Architecture* Content Strategy• Landing Page Optimization (LPO)• Conversion Path Optimization (CPO)• Organic Search Engine Optimization (SEO)• Site AnalyticsIndustry Sectors Addressed:• Healthcare & Medical Devices• Sales Force Automation• Cloud Computing Services• Technology Sales & Distribution
  • Zoomedia, Inc
    Vp Of Production
    Zoomedia, Inc Jul 2006 - Oct 2007
    San Francisco, Ca, Us
    The VP of Production’s primary responsibilities were ensuring overall operational success at Zoomedia: productivity, quality, cost, delivery, and performance. The VP of Production is accountable for driving the production operation's overall success according to Zoomedia standards of excellence and is key in helping the company transition from a production web design-focused firm to a strategically focused award-winning interactive marketing agency.The VP of Production was also responsible for the review, co-development, and approval of all business proposals and was an active participant in the acquisition of a new business as well as the retention and recovery of existing clients.• Streamlined agency process from business acquisition through delivery• Retrained and rebuilt the production department resulting in a growth of 50% and a department attrition rate of 0% • Introduced standardized resource management, project costing, and change management tools, including the introduction of Project Management Automation, resulting in the recovery of approximately $500k• Increased reported client satisfaction by 25% in the first 60 days
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  • Design Reactor
    Director Of Operations
    Design Reactor Aug 2004 - Dec 2005
    Campbell, Ca, Us
    An evolving position fostering the day-to-day growth and maturity of a young, vibrant interactive marketing practice staffed with talented and energetic employees.• Hired as first Director of Operations and charged with creating Standard Operating Procedures for project management, resource optimization, ensuring service and product quality, as well as project profitability• Created and instituted standardized hiring practices, formal job descriptions, and skill-based career advancement plans• Built a high-performance PMO team with formalized project management methodologies that increased on-time/at-budget project completion from 27% to 60%+ within six months. • Led a team of 10 project managers in delivering Design Reactor's first bug-free software, reducing post-delivery service requirements from 2 months to 3 weeks.
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  • Razorfish Japan, Inc
    Director Of Solution Services
    Razorfish Japan, Inc May 2003 - Jan 2004
    New York, Ny, Us
    • Service definition, expansion and improvement for the reorganized company• Market and brand positioning• Direction and training of Client Services team• Brand and market strategy development for agency clients• Led business development and account service for all foreign companies
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  • Razorfish Japan, Inc
    Director Of Human & Service Development
    Razorfish Japan, Inc Aug 2002 - May 2003
    New York, Ny, Us
    • In the first six months reduced employee turnover from 25% to 10%• Refocused department management on training and business development• Introduced a new resource management system to track employee utilization• Co-developed standardized PTO and flextime policies that simplified management and reduced costs while simultaneously increasing employee benefits• Led the development and introduction of a web-based time tracking system that provides automated reporting down to the task level. This system replaced an Excel-based timesheet that failed to provide measurement of resource consumption, utilization, project profitability or staff efficiency• Development of new service offerings and related market strategy• Led business development and account service for all foreign companies• Liaison between Razorfish Japan and Razorfish, NA
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  • Razorfish Japan, Inc
    Client Partner/Senior Project Manager
    Razorfish Japan, Inc Feb 2002 - Aug 2002
    New York, Ny, Us
    • Client Partner for a multinational insurance firm. The only CP in the practice responsible for business development, client service, and technology-project management • Took part in three separate task forces involved in process improvement, employee policies and benefits, resource management and proposal development; this led to the introduction of streamlined and standardized methods reducing time and effort in all areas• Led an effort to quantify unrecognized costs in HR, business development and client retention. Successfully identified over US$350,000 in direct HR and business development costs unseen by the management team
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  • Dentsumarchfirst
    Account Director
    Dentsumarchfirst Apr 2001 - Feb 2002
    • In a multicultural environment, lead technology and creative teams in the development of B-to-B, B-to-C, and B-to-E, E-commerce enabled websites.• Developed wireless and asset management proposals• Developed and introduced new methodologies and approaches to both internal teams and clients• Served as counsel to department VPs in Creative Services and Project Management as well as the Human Relations Manager• Refined the tools used for resource management• Served as liaison for foreign staff and IT department
  • Marchfirst
    Account Director
    Marchfirst Oct 2000 - Mar 2001
    • Managed accounts and account staff for online and offline clients • Led new business development teams for Japanese clients• Built, trained and motivated multi-discipline teams• Set strategic and tactical business and marketing goals for clients• Collaborated with VP of Client Services for department strategy• Served as Client Services representative for the Cupertino/San Francisco Web Site Development Methodology steering committee
  • Marchfirst
    Managing Supervisor
    Marchfirst Apr 2000 - Oct 2000
    • Managed accounts and account staff for online and offline accounts• Clients included: TiVo Inc., Retailers Market Exchange (Chevron), GoodHome LLC
  • Spyder Digital Group
    President
    Spyder Digital Group Oct 1999 - Mar 2000
    • Identified market niche and co-developed initial product offering• Created business plan and set marketing strategy• Identified second and third product offerings • Developed business plan for presentation to venture capitalists• Developed and sold B-to-B Internet sites and custom software tools in an early ASP model, as well as provided training and technical support.
  • Graff Advertising
    President & Ceo
    Graff Advertising Jan 1996 - Sep 1999
    • Set business direction for the agency• Expanded the agency’s service into business-to-business internet solutions in 1996• Streamlined the production process and introduced autonomy for each member of the agency leading to 10% increase in productivity• Moved the creative team from a primarily employee driven solution to hybrid freelance creative - captive production based solution• Guided the agency from a traditional media commission dependency to a media fee-based system, reducing liabilities, AP and capital risk • Identified and introduced non-traditional ad agency business opportunities• Developed agency & client budgets, as well as marketing & media plans• Cut agency costs by 15% • Established new business group and rolled out as separate company• Established exit plan for agency principals
  • Graff Advertising, Inc.
    Creative Director
    Graff Advertising, Inc. Oct 1992 - Dec 1996
    • Defined direction, hired staff and developed creative strategies; designed successful marketing campaign for Fuji Japan.
  • Freelance Writer In Osaka, Japan (Self-Employed)
    Copywriter
    Freelance Writer In Osaka, Japan (Self-Employed) Jan 1987 - Oct 1992
    Assignments included work for Sharp, Panasonic, Sumitomo and other Japanese manufacturers.
  • Graff Advertising, Inc.
    Associate Creative Director
    Graff Advertising, Inc. Feb 1986 - Jan 1987
  • The Agency Marketing Communications, Inc
    Account Executive
    The Agency Marketing Communications, Inc Jun 1984 - Jan 1986

Steven Graff Skills

Online Marketing Digital Strategy Digital Marketing E Commerce Seo Sem Strategy Marketing Strategy Lead Generation Project Management Analytics Marketing Start Ups Interactive Marketing Budgets Crm Conversion Optimization Online Advertising Landing Page Optimization Content Strategy Advertising Smo Strategic Partnerships Account Management Integrated Marketing Management Business Analysis Ppc Google Analytics Business Development Competitive Analysis Entrepreneurship Team Building Social Media Marketing Web Design Digital Media Seo Copywriting Web Analytics Information Architecture Google Adwords Email Marketing Thought Leadership Organic Search A/b And Multivariate Testing A/b Testing Mobile Marketing Training B2b Affiliate Marketing Japanese Business Culture

Steven Graff Education Details

  • Santa Clara University
    Santa Clara University
    Marketing
  • De Anza College
    De Anza College
    Business Administration

Frequently Asked Questions about Steven Graff

What company does Steven Graff work for?

Steven Graff works for Independent Knowledge

What is Steven Graff's role at the current company?

Steven Graff's current role is Independent Digital Marketing Director.

What is Steven Graff's email address?

Steven Graff's email address is stevengraff@me.com

What is Steven Graff's direct phone number?

Steven Graff's direct phone number is +183168*****

What schools did Steven Graff attend?

Steven Graff attended Santa Clara University, De Anza College.

What are some of Steven Graff's interests?

Steven Graff has interest in Road Biking, Exercise, Home Improvement, Scuba Diving, Reading, Gourmet Cooking, Sports, Home Repair And Improvement, Food, Home Decoration.

What skills is Steven Graff known for?

Steven Graff has skills like Online Marketing, Digital Strategy, Digital Marketing, E Commerce, Seo, Sem, Strategy, Marketing Strategy, Lead Generation, Project Management, Analytics, Marketing.

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