Steven Graff Email & Phone Number

Aptos, Ca, Us

Santa Cruz, California, Us

Blending the disciplines of search marketing, landing page & conversion rate optimization, site analytics, business process improvement and communications to redefine what strategic partnership with Bloofusion can deliver.• Contextual Ownership• Thought Leadership Marketing• Landing Page and Conversion Rate Optimization• A/B & Multivariate Testing- Analytics & eCommerce tracking- Lead Generation & Nurturing

Santa Cruz, California, Us

Direct client leadership in online strategy content marketing, search marketing and site optimization for the technology, pharmaceutical, finance and retail sectors.Client Specific Program activities include:• Digital Strategy & Business Process Improvement• Site Architecture & Content Strategy• Content & Asset Marketing Across Online Properties• Landing Page Optimization (LPO)• Conversion Path Optimization (CPO)• A/B & Multivariate Testing• Organic Search Engine Optimization (SEO)• Site Analytics: Implementation, Conversion Point Measurement, Custom Reporting and Analysis• Account & Program ManagementIndustry Sectors Addressed:• Network Systems & Appliances• Test Equipment, Haptic Feedback, Semiconductor• Healthcare & Pharmaceuticals: Services, Product & Patient Education, Medical Imaging• B-to-B Services - Software, Data & Cloud Services, Enterprise Video• Travel & Leisure• Retail & eCommerce - Luxury goods• Legal Services

Working as an Independent Digital Marketing Director, I help businesses get the most out of their online efforts and support marketing programs. Engagements run from short-term targeted troubleshooting, web analytics, or conversion optimization and testing projects to developing and managing the complete marketing effort. I work in a highly consultative manner in which, together, we determine where opportunities or pain points exist and how to address them. But this does not mean I do not get my hands dirty. I am often called upon to work directly in CMS (WordPress, Drupal, Craft) and eCommerce platforms (Shopify) to implement changes and optimization or deploy custom analytics solutions through Google TagManager and DataStudio.• Digital Strategy & Multi-Channel Programs• Information Architecture & Content Development• Social Media Planning & Editorial Calendars• Landing Page & Conversion Rate Optimization• A/B & Multivariate Testing• Analytics & eCommerce Tracking

San Jose, California, Us

Strategic leadership of digital programs designed to deliver upon client business objectives & marketing communication goals. Development & deployment of conversion & revenue optimization programs across earned, owned & paid media, and email. Management and design of conversion and UX testing efforts.

Foreign Thought, LLC is a marketing consultancy created to help entrepreneurs and marketing teams navigate the challenge of online communications and develop websites, intranets and online initiatives that are optimized for return and reduction in transaction costs. Areas of service include:• Development of functional and technical requirements as well as RFPs• Online business, marketing, and brand strategy inclusive of offline synergy development• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Content strategy and creation• Content & Asset Marketing Across Online Properties• Site and information architecture• Lead Generation and ConversionIndustry Sectors Addressed• Technology & Cloud Services• B-to-B Services• Executive & Staff Training• Clothing & Fashion• Healthcare• Legal Services & Consumer Advocacy• Pharmaceuticals & Nutriceuticals• Real Estate• Retail & eCommerce • Travel, Leisure & Medical Tourism

Client Specific Program activities include:• Site Architecture* Content Strategy• Landing Page Optimization (LPO)• Conversion Path Optimization (CPO)• Organic Search Engine Optimization (SEO)• Site AnalyticsIndustry Sectors Addressed:• Healthcare & Medical Devices• Sales Force Automation• Cloud Computing Services• Technology Sales & Distribution

San Francisco, Ca, Us

The VP of Production’s primary responsibilities were ensuring overall operational success at Zoomedia: productivity, quality, cost, delivery, and performance. The VP of Production is accountable for driving the production operation's overall success according to Zoomedia standards of excellence and is key in helping the company transition from a production web design-focused firm to a strategically focused award-winning interactive marketing agency.The VP of Production was also responsible for the review, co-development, and approval of all business proposals and was an active participant in the acquisition of a new business as well as the retention and recovery of existing clients.• Streamlined agency process from business acquisition through delivery• Retrained and rebuilt the production department resulting in a growth of 50% and a department attrition rate of 0% • Introduced standardized resource management, project costing, and change management tools, including the introduction of Project Management Automation, resulting in the recovery of approximately $500k• Increased reported client satisfaction by 25% in the first 60 days

Campbell, Ca, Us

An evolving position fostering the day-to-day growth and maturity of a young, vibrant interactive marketing practice staffed with talented and energetic employees.• Hired as first Director of Operations and charged with creating Standard Operating Procedures for project management, resource optimization, ensuring service and product quality, as well as project profitability• Created and instituted standardized hiring practices, formal job descriptions, and skill-based career advancement plans• Built a high-performance PMO team with formalized project management methodologies that increased on-time/at-budget project completion from 27% to 60%+ within six months. • Led a team of 10 project managers in delivering Design Reactor's first bug-free software, reducing post-delivery service requirements from 2 months to 3 weeks.

New York, Ny, Us

• Service definition, expansion and improvement for the reorganized company• Market and brand positioning• Direction and training of Client Services team• Brand and market strategy development for agency clients• Led business development and account service for all foreign companies

New York, Ny, Us

• In the first six months reduced employee turnover from 25% to 10%• Refocused department management on training and business development• Introduced a new resource management system to track employee utilization• Co-developed standardized PTO and flextime policies that simplified management and reduced costs while simultaneously increasing employee benefits• Led the development and introduction of a web-based time tracking system that provides automated reporting down to the task level. This system replaced an Excel-based timesheet that failed to provide measurement of resource consumption, utilization, project profitability or staff efficiency• Development of new service offerings and related market strategy• Led business development and account service for all foreign companies• Liaison between Razorfish Japan and Razorfish, NA

New York, Ny, Us

• Client Partner for a multinational insurance firm. The only CP in the practice responsible for business development, client service, and technology-project management • Took part in three separate task forces involved in process improvement, employee policies and benefits, resource management and proposal development; this led to the introduction of streamlined and standardized methods reducing time and effort in all areas• Led an effort to quantify unrecognized costs in HR, business development and client retention. Successfully identified over US$350,000 in direct HR and business development costs unseen by the management team

• In a multicultural environment, lead technology and creative teams in the development of B-to-B, B-to-C, and B-to-E, E-commerce enabled websites.• Developed wireless and asset management proposals• Developed and introduced new methodologies and approaches to both internal teams and clients• Served as counsel to department VPs in Creative Services and Project Management as well as the Human Relations Manager• Refined the tools used for resource management• Served as liaison for foreign staff and IT department

• Managed accounts and account staff for online and offline clients • Led new business development teams for Japanese clients• Built, trained and motivated multi-discipline teams• Set strategic and tactical business and marketing goals for clients• Collaborated with VP of Client Services for department strategy• Served as Client Services representative for the Cupertino/San Francisco Web Site Development Methodology steering committee

• Managed accounts and account staff for online and offline accounts• Clients included: TiVo Inc., Retailers Market Exchange (Chevron), GoodHome LLC

• Identified market niche and co-developed initial product offering• Created business plan and set marketing strategy• Identified second and third product offerings • Developed business plan for presentation to venture capitalists• Developed and sold B-to-B Internet sites and custom software tools in an early ASP model, as well as provided training and technical support.

• Set business direction for the agency• Expanded the agency’s service into business-to-business internet solutions in 1996• Streamlined the production process and introduced autonomy for each member of the agency leading to 10% increase in productivity• Moved the creative team from a primarily employee driven solution to hybrid freelance creative - captive production based solution• Guided the agency from a traditional media commission dependency to a media fee-based system, reducing liabilities, AP and capital risk • Identified and introduced non-traditional ad agency business opportunities• Developed agency & client budgets, as well as marketing & media plans• Cut agency costs by 15% • Established new business group and rolled out as separate company• Established exit plan for agency principals

• Defined direction, hired staff and developed creative strategies; designed successful marketing campaign for Fuji Japan.

Assignments included work for Sharp, Panasonic, Sumitomo and other Japanese manufacturers.

B.S.C., Marketing

A.S., Business Administration